HarrimanSteel's latest credentials presentation

1. AN INTRODUCTION TO

2. WHAT WE DO
HarrimanSteel started life in 1999 with a clear mission to explore creativity
through storytelling and user experiences. Our commitment and focus
toward this vision remains strong to this day.
We are a team of creatively driven, thinkers, designers and strategists based
in Shoreditch, London. We believe in collaborative partnerships with
inspiring clients that are passionate about their product and customers.
We pride ourselves on being great listeners and delivering solutions, with
style, craft and passion.
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3. WHO WE WORK WITH
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4. WHAT WE DO
HarrimanSteel combines strategic thinking, crafted design, storytelling
and technology to build engaging ideas across multiple platforms.
ON-LINE / MOBILE
ADVERTISING BRANDING
DIGITAL PLATFORMS
COMMERCIALS / VIRAL
EVENTS RETAIL / ENVIRONMENT
CONTENT
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5. HOW WE DO IT
We work in an open and collaborative way with clients. For us, every job is
different therefore, we do not enter into work with preconceived objectives
and solutions.
We have an open approach to creativity that frees processes and thinking
that allows us to explore communication in all forms that will connect your
product to your audience.
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6. CASE STUDIES
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7. NIKE CEE CASE STUDY
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8. NIKE CEE CASE STUDY
Challenge
HarrimanSteel was briefed by Nike to deliver a consumer facing campaign for the cities
of Central and Eastern Europe (CEE) around the 40th Anniversary of the Cortez.
Solution
Within the CEE, the consumer experiences Nike as a performance brand. Our key objective
was to introduce this audience to Nike Sportswear (NSW)
To earn the right to talk to the audience, we aligned our thoughts to the Nike Race Season and
developed a campaign that harnessed the energy that led up to the event.
We called the campaign 'Not for Tourists'
At the heart of the idea was a customised VW van. It was driven around the city and stopped at
secret locations. Clues were seeded on social media platforms to find it.
The van contained interactive experiences and product trialling.
All the content was documented and resulted book, entitled Not For Tourists, an underground
guide to the city
To package this idea, HarrimanSteel created the VC, which included a set of guidelines and
art-directed imagery.
Results
In Poland in just two days we had 1.5k followers on FB, the first event had a turnout of 300+.
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9. NIKE CEE CASE STUDY
Strategy / Branding / Art Direction / Guidelines
Copywriting / Retail / Legacy Guide / Fully Integrated Campaign 360º
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10. CASIO CASE STUDY
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11. CASIO CASE STUDY
Challenge
To reset the retail experience for the Casio timepiece division.
To redefine: G-SHOCK PREMIUM, BABY-G PREMIUM, EDIFICE, SHEEN and PRO TREK.
To include owned stores, concessions to B & C class jewellers and trustees.
Solution
We created a flagship store in Covent Garden, London.
A template that will be rolled out across other territories. e.g. Tokyo, Berlin, Paris.
Each watch brand is now represented by a clearly defined material and finish.
In addition, the solution we took advantage of other Casio technologies within the store.
Results
Conversion Rates within the first month of opening were well above target.
John Ryan’s ‘Store of the Week’, Retail Week.
Extensive coverage across press titles and blogs including Grazia, i, Men’s Health, Esquire,
Square Meal Lifestyle, Stylist, MWB, The Times Magazine, Evening Standard Digital,
vogue.com, glamourmagazine.co.uk, superfuture.com and globalblue.com.
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12. CASIO CASE STUDY
Strategy / Branding / Production / Retail Design & Build
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13. DMAX CASE STUDY
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14. DMAX ITALIA CASE STUDY
Challenge
DMAX Italia wanted a new type of TV experience for it’s audience to coincide with the
country turning digital.
Create a bold, innovative, vibrant identity and on screen presence true to the channel content.
Solution
DMAX Italia is 100% factual. The new channel branding appeals directly to mens innate
curiosity of how things work and function.
We constructed 4 ‘Cause & Effect’ machines, each highlighting DMAX’s 4 major
programming strands.
Results
The launch has been incredibly well received, by the network, on social media platforms
and in the press.
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15. DMAX ITALIA CASE STUDY
Strategy / Branding / Production / On & Off-Air Communications
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16. NIKE WIZE? CASE STUDY
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17. NIKE WIZE? CASE STUDY
Challenge
We were briefed to build a digital brand experience platform for Nike’s wholesaler accounts
that established a meaningful, destination for their consumers.
Solution
We built an application that works on both mobile and desktop platforms and is hosted
within the a wholesaler website.
It acts as a hub and gives the users access to a 360° view of Nike product content, product
release information, insights, history, heritage and innovation.
Through out the journey, hyperlinks drive consumers direct to purchase as well as there
being direct links to social media.
The first realisation of this concept was with the wholesaler, Size?
We called it “Wize?” It has, a fully updatable CMS, that allows the account to edit,
upload and update regularly - making Wize? a living, breathing, ever changing piece
of digital communication.
Results
In the 9 months since launch, Wize? has received over 50K unique visitors with over 60K visits.
The audience that uses Wize? is truly global with over 48% from the USA.
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18. NIKE WIZE? CASE STUDY
Strategy / Digital Production / Content Generation
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19. PROJECT OVERVIEW
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20. D-DIESEL
Global Launch Campaign for Denim Division
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21. HOUSE OF FRASER_BIBA AW10
Press & poster launch campaign ATL | Retail | Collateral
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22. HOUSE OF FRASER_BIBA AW10
Press & poster campaign ATL | Retail | Collateral
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23. FIRETRAP_GLOBAL ADVERTISEMENT SS09
Press & poster campaign | Retail | Collateral
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24. CHARLOTTE TAYLOR_SPRING SUMMER 2012
Art Direction | Animated gifs | Campaign Logo
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25. CHARLOTTE TAYLOR_SPRING SUMMER 2012
Art Direction | Animated gifs | Campaign Logo
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26. NIKE_SELFRIDGES TENNIS CAMPAIGN
Digital & Social Media Strategy | Art Direction | Campaign Creative | Digital Creative
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27. NIKE_SELFRIDGES TENNIS CAMPAIGN
Digital & Social Media Strategy | Art Direction | Campaign Creative | Digital Creative
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28. HOUSE OF FRASER_LABEL LAB
Launch Campaign for Label Lab ALT | Viral | Social
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29. HOUSE OF FRASER_LABEL LAB
Launch Campaign for Label Lab ALT | Viral | Social
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30. LOUIS VUITTON_GLOBAL BRAND EDUCATION
A Seasonal Directive Film
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31. CACHAREL_POP-UP SHOP
Retail Launch for Vintage Collection in Paris
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32. EXPERIENCE OVERVIEW
Client: Bench Client: Eley Kishimoto Client: Nike CEE
Experience: Germany, UK, Canada Experience: Far East & UK Experience: Central & Eastern Europe
Role: Advertising campaign Role: Brand Positioning Role: Strategy
Strategy Brand Guardians Digital
Art Direction / Design Strategy Retail
Retail assets & production Identity Exhibition / Event
Communications Art Direction
Digital Design
Client: Cacharel
Experience: France & UK
Role: Retail Concept & Production Client: Firetrap Client: Tia Maria
Experience: Global Experience: Global
Role: Advertising campaign Role: Strategy
Client: Casio Strategy TV
Experience: Global Art Direction / Design Production
Role: Global Flagship Store Retail assets & production
Strategy
Branding / Identity Client: Triumph
Retail roll-out Client: Kipling Experience: Global
Digital / Interactive Experience: UK and France Role: Brand Guardians
Role: Strategy Brand Repositioning
Art Direction / Design Strategy
Client: Converse Experiencal
Experience: UK Retail launch & production
Role: Retail Concept and Production Digital and social media Client: Nike Foundation/Girl Hub
Digital and Social Media Experience: Global
Role: Brand Guidelines
Client: Louis Vuitton Art Direction
Experience: Global Copywriting
Client: Diesel Role: Global Brand Films Tone
Experience: Global Strategy
Role: Advertising campaign Production
Strategy Digital
Art Direction / Design
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33. WHAT WE OFFER YOU
A personal service that is bespoke and made up of strategic and
creative thinkers.
A collaborative development process that involve all of us working
together to create compelling solutions.
A insightful piece of content that is human, honest, tactile and believable.
An innovative idea that explores media, technology and social
communication platforms in innovative and surprising ways.
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34. WHAT PEOPLE SAY
“I put HS onto our agency roster in 2003. It was their combination of traditional advertising experiences
and ability to concept with a refreshing ability to want to work in a media neutral environment. And this
was a few years before the “big idea” rush of the last couple of years. Since they started working with us HS
have delivered exceptionally well in a variety of different mediums and always with a professionalism and
collaborative M.O. which made picking-up the phone or meetings with the team a true pleasure. Their
work on all projects has been of the highest quality but Run London is for me the standout. They made a
very good idea come alive for our consumers and the results spoke for themselves, that’s why they still
continue to be an integral part of our team”
Jack Gold Nike Inc - Director of Brand Connections, The Americas
“BBC Learning produces multi-platform campaigns across TV, web, print and events. The joy of working
with HarrimanSteel is that they work confidently across all these platforms, bringing energy and creative
direction with a collaborative approach.”
Steve Goggin, Campaign Manager, BBC Learning
“I was delighted with the originality and simplicity of HarrimanSteel’s approach. They have created an
invaluable kit of parts and a magical and uplifting world of shared enjoyment.”
Tom Lucas, UKTV Watch, Director of Marketing and Communications
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35. WHAT PEOPLE SAY
“I will continue to work with HarrimanSteel as their flexibility, creativity, uniqueness and strategic
approach will lend itself to any brand that needs a new way of thinking for the future.”
Joanne Birkitt, UK Marketing Manager, CCE, Coca Cola Enterprises
Overall it’s been very positive and the best amplify activity we’ve done, and I’ve seen done for a while.
It feels genuinely connected to the street/youth culture of Warsaw which is good when Reebok Classics and
Adi Originals are present. It also makes running feel very cool and it’s allowed us to track down an Alpha
group of runners (DJs and artists) that we are thinking of creating a running club around.”
Philip Jacobson, Poland Brand Communications Manager, Nike CEE
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36. CONTACT
www.harrimansteel.co.uk
2 Academy Buildings
Fanshaw Street
London, n1 6lq
+44 (0) 20 7324 7530
Nick Steel
Founder / Creative Director
nick@harrimansteel.co.uk
+44 (0)7887 691375
Julian Harriman-Dickinson
Founder / Creative Director
julian@harrimansteel.co.uk
+44 (0)7887 946358
Laura Morris
Senior Account Manager
laura@harrimansteel.co.uk
+44 (0)7595 020605
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37. HARRIMANSTEEL.CO.UK
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