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How to demo  like a  demon
Leila Boujnane Idée Inc. http://hyperbio.net/ http://ideeinc.com/ [email_address] David Crow Microsoft Canada http://david...
Photo http://flickr.com/photos/editrix/2052994682/
What makes a  great  demo? Photo by http://flickr.com/photos/paranoidroid/1471980792/
Create something worth demoing! Photos by Davies+Starr from NY Mag – The Perfect Prescription http://nymag.com/nymetro/hea...
What are you doing? Explain why users want it. Paul Graham http://www.paulgraham.com/investors.html
Photo  http://flickr.com/photos/marjorie/150347349/ Your job is to get people excited!
Photo by Shaul Schwarz/Reportage for The New York Times http://www.nytimes.com/2008/04/13/magazine/13anthropology-t.html?_...
Know your venue Photo http://flickr.com/photos/genista/228006200/
Control
Photo http://flickr.com/photos/stitch/200685439/ Have a backup plan
What is your message? <ul><li>“… will offer internet-based business productivity services addressing the needs of Informat...
Photo http://flickr.com/photos/noamg/216539661/ Craft a story
Imagine
Think about how  people  are actually going  to use something
Script
Do the   last  thing   first
Don’t start with talk! Photo http://flickr.com/photos/csaavedra/168359136/
A demo is not  a tutorial
Use real data Photo http://flickr.com/photos/livatlantis/1287496582/ /
Photo by http://flickr.com/photos/8lettersuk/124648381/ Cut the  jargon!
Photo  http://flickr.com/photos/sveinhal/2231367800/ Don’t take questions until the end.
End with an   exclamation!
Demo Boo Boos
Hardware  & Software
Lack of preparation or how you can’t demo for shit!
Successful demos need
Make eye contact
Seem confident
Be a magician
Passion
Slow down, breathe
Solution Story Script
Resources <ul><li>Presentations </li></ul><ul><ul><li>Presentation Zen - http://www.presentationzen.com/ </li></ul></ul><u...
Leila Boujnane Idée Inc. http://hyperbio.net / http://ideeinc.com/ [email_address] David Crow Microsoft Canada http://davi...
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How To Demo Like A Demon

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Boring! Get off the stage!

How many times have you wished you could say this to a presenter at a conference? Or a demoer at DemoCamp? This workshop will help developers understand that doing demos is a marketing task because it generates demand for the software.

Technologists and designers need to be able to create demand for their ideas. They need to be able to tell compelling stories that convince audiences that there is ‘wow’ in what they are doing. Successful demoers are more likely to raise money, have friends, and get laid.

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How To Demo Like A Demon

  1. How to demo like a demon
  2. Leila Boujnane Idée Inc. http://hyperbio.net/ http://ideeinc.com/ [email_address] David Crow Microsoft Canada http://davidcrow.ca/ [email_address]
  3. Photo http://flickr.com/photos/editrix/2052994682/
  4. What makes a great demo? Photo by http://flickr.com/photos/paranoidroid/1471980792/
  5. Create something worth demoing! Photos by Davies+Starr from NY Mag – The Perfect Prescription http://nymag.com/nymetro/health/features/11700/
  6. What are you doing? Explain why users want it. Paul Graham http://www.paulgraham.com/investors.html
  7. Photo http://flickr.com/photos/marjorie/150347349/ Your job is to get people excited!
  8. Photo by Shaul Schwarz/Reportage for The New York Times http://www.nytimes.com/2008/04/13/magazine/13anthropology-t.html?_r=1&hp&oref=slogin Know your audience
  9. Know your venue Photo http://flickr.com/photos/genista/228006200/
  10. Control
  11. Photo http://flickr.com/photos/stitch/200685439/ Have a backup plan
  12. What is your message? <ul><li>“… will offer internet-based business productivity services addressing the needs of Information Workers in organizations of all types to help individuals, their teams and entire organizations transform their full range of information into real business value.” </li></ul><ul><li>“… provides web-based tools that help businesses work better.” </li></ul>Microsoft to provide web-based tools focused on helping businesses work better
  13. Photo http://flickr.com/photos/noamg/216539661/ Craft a story
  14. Imagine
  15. Think about how people are actually going to use something
  16. Script
  17. Do the last thing first
  18. Don’t start with talk! Photo http://flickr.com/photos/csaavedra/168359136/
  19. A demo is not a tutorial
  20. Use real data Photo http://flickr.com/photos/livatlantis/1287496582/ /
  21. Photo by http://flickr.com/photos/8lettersuk/124648381/ Cut the jargon!
  22. Photo http://flickr.com/photos/sveinhal/2231367800/ Don’t take questions until the end.
  23. End with an exclamation!
  24. Demo Boo Boos
  25. Hardware & Software
  26. Lack of preparation or how you can’t demo for shit!
  27. Successful demos need
  28. Make eye contact
  29. Seem confident
  30. Be a magician
  31. Passion
  32. Slow down, breathe
  33. Solution Story Script
  34. Resources <ul><li>Presentations </li></ul><ul><ul><li>Presentation Zen - http://www.presentationzen.com/ </li></ul></ul><ul><ul><li>Beyond Bullet Points - http://www.beyondbullets.com/ </li></ul></ul><ul><ul><li>The Cognitive Style of PowerPoint - http://www.edwardtufte.com/tufte/powerpoint </li></ul></ul><ul><li>Pitching </li></ul><ul><ul><li>The Pitch Coach - http://www.businessweek.com/magazine/content/05_38/b3951444.htm </li></ul></ul><ul><li>Demoing </li></ul><ul><ul><li>How to be a DEMOgod - http://blog.guykawasaki.com/2006/01/how_to_be_a_dem.html </li></ul></ul><ul><ul><li>Demoing Software for Fun & Profit - http://www.scripting.com/davenet/1995/01/04/demoingsoftwareforfunprofi.html </li></ul></ul><ul><ul><li>How to Demo Software - http://www.joelonsoftware.com/items/2007/11/16.html </li></ul></ul><ul><li>Example Demos </li></ul><ul><ul><li>DabbleDB 8 Minute Demo - http://dabbledb.com/demo/ </li></ul></ul><ul><ul><li>DEMOgod Awards - http://www.demo.com/demonstrators/demogods.html </li></ul></ul><ul><ul><li>Douglas Engelbart, The Mother of All Demos - http://en.wikipedia.org/wiki/The_Mother_of_All_Demos </li></ul></ul><ul><li>Business Plan </li></ul><ul><ul><li>Guide to a good venture pitch - http://www.slideshare.net/arey_abhishek/guide-to-a-good-venture-pitch/ </li></ul></ul><ul><ul><li>Twenty page venture pitch - http://www.slideshare.net/cape/index-fowa </li></ul></ul><ul><ul><li>Business plans – What goes in there? - http://technosailor.com/2007/03/14/business-plan-series-part-1-framing-your-plan/ </li></ul></ul>
  35. Leila Boujnane Idée Inc. http://hyperbio.net / http://ideeinc.com/ [email_address] David Crow Microsoft Canada http://davidcrow.ca / [email_address]
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Boring! Get off the stage! How many times have you wished you could say this to a presenter at a conference? Or a demoer at DemoCamp? This workshop will help developers understand that doing demos is a marketing task because it generates demand for the software. Technologists and designers need to be able to create demand for their ideas. They need to be able to tell compelling stories that convince audiences that there is ‘wow’ in what they are doing. Successful demoers are more likely to raise money, have friends, and get laid.

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