This document summarizes insights from the 2012 South by Southwest Interactive conference shared on Twitter. Key points include: creating great content as part of a social media strategy; needing to use paid media to scale quickly; focusing on relationships built through interactions rather than just followers; supporting artists to vote against "the robot class"; and enabling the future of the human condition through technology. The document encourages attendees to share additional speaker attributions to quotes captured on Twitter.

1. SX
insight from south by southwest interactive 2012

2. The following are
insights from
SXSW interactive 2012
shared via Twitter and
accompanied by images
from my camera
@DavidCrandall

3. SXSW
interactive | 2012

4. We are drowning in platforms.
By creating great content we are
creating a social media strategy.
Joe Chernov
tweeted by @CourtneyWalsh

5. If you want to scale quickly,
you MUST use paid media
tweeted by @dhrosen

6. Don’t rely on
technology to
solve your
social strategy
tweeted by @chicklitter

7. Put a
human face
on the brand
tweeted by @lorennoel

8. If you get a product for free, you are not the customer.
You are the inproduct
The rancher isn’t business for the cattle.
Eric Ries
tweeted by @kkinnison

9. Most of the tools from medieval times
were extensions of the physical self.
Tools now are extensions of the mental self.
tweeted by @LatoyaPeterson

10. Mistake people make is trying to duct-tape commerce
onto an existing social experience, and this will fail.
tweeted by @tmonhollon

11. We are prostituting
our human relationships
for sales & marketing.
tweeted by @paranoidroid

12. Need some startup ideas?
Attack a problem in a fundamentally different way,
and attack inefficiencies.
Tim O’Shaughnessy
tweeted by @wplayford

13. Companies need to think
about distribution,
not just content creation.
tweeted by @CoryOBrien

14. young people want to show the world via social media
how much they care and want to give back.
tweeted by @urj

15. Followers don’t mean anything
Relationships built through interactions
based on context is how social works.
tweeted by @matthixson

16. Stop trying to be the next Twitter
and start being the first you.
Chris Taylor
tweeted by @ZenziPR

17. The internet of crap is emerging
Baratunde Thurston
tweeted by @zsazsa

18. If you don’t support your artists,
the artists you like,
then it’s a vote for the enemy
Billy Corgan
- for the robot class.
tweeted by @afairweather

19. You build apps to inspire
and then the community takes over
and do what they want and need it to be
Matt Galligan
tweeted by @tmonhollon

20. The companies that are not
willing to let people fail
are not going to innovate. tweeted by @elysa

21. Marketers are really behind in
terms of tools & technology.
Jennifer Land
tweeted by @noyesjesse

22. Engineers don’t just build and make things.
We pave and enable the future of the human condition.
tweeted by @petesena

23. the
Holy Grail
Being able to market
to the persona of one
tweeted by @brentmbynum

24. Due to the nature of
capturing quotes from live events
(not to mention Twitter itself)
many of the speakers aren’t listed.
If you know who made the quote
please email me at
david@brandsuperpower.com
and I will update this presentation

25. @DavidCrandall
presentation designer
BrandSuperPower.com
slideshare.net/davidcrandall