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Introducing web 2.0 and Social Mediato your business<br />Attribution ShareAlike 3.0<br />

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how wegot here ?<br />

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In the beginning…world wide web<br />

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www created bysir tim burns lee<br />

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brochures onlineorganizations at the centre<br />static pages<br />monologue<br />

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and then came… web 2.0<br />

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a term coined by timo’reilly<br />

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a technology made popular by<br />people like<br />Flickr’sCaterina Fake<br />

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and crowd sourcers like<br />Wikipedia’sJimmy Wales<br />

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user generated contenta concept not a technologycontent at the centre<br />dynamic pages<br />dialogue<br />

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all about sharing<br />

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today we have…the social web<br />

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services like evanwilliams’ twitter<br />

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shared experiencesconversation at the centre<br />real time interaction<br />

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about…content<br />

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user content can be great … <br /> but its better when it has meaningful tags…<br />

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joiitopresident of the creative commons organizationhelping simplify understanding who owns content <br />

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matt mason, argues that the only<br />way to beat pirates is to compete<br />with them.<br />

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corydoctorow, makes money bygiving his content away freely…<br />

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tara hunt, wrote her book based onan idea from cory’s book and is apioneer of social (pinko) marketing<br />

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what motivates us to go social?<br />

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abrahammaslow, came up with thehiararchy of needs model to explainmotivation…<br />

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social networks, helps us fulfill our needs on the top 3 levels.<br />

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some popularweb 2.0 services<br />

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social networks<br />

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sharing opinions<br />

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image sharing<br />

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video sharing<br />

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file sharing<br />

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knowledge sharing<br />

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link sharing<br />

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shared experiences<br />

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communications<br />

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how twitter changed social networking<br />

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prof robin dunbar’s studies of social behavior came up with a magic number for the maximum people that could maintain meaningful relations with in their social network, that number is… <br />

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dunbar no.<br />

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convensional social networks like MarkZuckerberg’sfacebook obeyed these rules…<br />

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Mainly people you already know<br />Many contacts will know each other<br />Geographically close togetherGrowth is by invite/acceptance<br />Coverage of a message<br />posted on facebook.<br />

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That was until evanwilliams came up with twitterand rewrote the rules…<br />

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Often people you didn’t know before twitterOften people you have never physically<br />Growth is dynamic- often from chance meetings- often from friends of friends- often found from searches<br />often from several social circles<br />often geographically diverse<br />Often personal nature of tweetingbuilds relations ships very quickly<br />Coverage of a message<br />posted on twitter and retweeted<br />

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puttingit all together<br />

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STEP 1:come up with a strategy<br />

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STEP 2:decide which sites and servicesbest match your objectives<br />

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planned<br />structure<br />

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Remember that your visitors may have a more complex network structure already in place…<br />

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STEP 3:decide how you will use that socialstructure to communicate with youraudience<br />

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commscycle<br />

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Remember that your audience will participate in the their own social conversations over the top of yours …<br />

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a couple of last bits of advice on being social<br />

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The images for this presentation were all crowd sourced from flickr under creative commons Attribution – Share alike license.<br />Tim Berners-Lee Silvio Tanaka Attribution-Non-Commercial 2.0 GenericMega phone_Oki Printing solutionsTim O’Reilly – Jeff Ooi CC-NC-SA<br />Caterina Fake - Robert Scoble Attribution- 2.0 Generic<br />Jimmy Wales –Chrys - Attribution ShareAlike 3.0 <br />Evan Williams - Joi Ito Attribution-Non-Commercial 2.0 Generic<br />Joi Ito at LeWeb by Peter Bihr Attribution-Non-Commercial 2.0 Generic<br />Matt Mason photo by Jamie James Medina<br />Cory Doctorow - Szymon Sokół - Attribution ShareAlike 3.0<br />Tara Hunt - JD Lasica CC Attribution-Non-Commercial 2.0 <br />Abraham Maslow, Inconnu - Attribution ShareAlike 3.0 *Logo’s copyright of their owners<br />Robin Dunbar – oxford uni- Attribution ShareAlike 3.0 <br />Mark Zuckerberg - Brian Solis 2.0 Generic<br />Evan Williams - Joi Ito Attribution-Non-Commercial 2.0 Generic<br />KutaBeach People…from flickr/^riza^<br />Dusty touch screen…from flickr/notfrancois<br />story time for big kids with miss…from flickr/Terwilliger911<br />ColouringPencils … from flickr/the_amanda<br />The reward - tiny dog treat …from flickr/thornypup<br />All other graphics davidcoxonAttribution ShareAlike 3.0 <br />The presentation was created by David Coxon davidcoxon.com/blog for a UKOLN web 2.0 event at the Discovery Museum, newcastle, in 2010.<br />