4. Principle of “AND” – Best of Both Worlds
Not one-size-fits-all
Software (client and server) and services (internal and
cloud)
Power of Choice
Choice in implementation – rich client, cloud-based
services, RIA, mobile devices, consumer devices, composite
apps, etc.
Choice in delivery – on-premise, partner hosted, vendor
hosted
Choice in monetization – licensing, subscription,
transactions, advertising