2. objectives – social media 101 – what is social media? – why does it matter to you? – relevance: potential to be a useful tool – examples in action – possibilities
31. and … 85% believe a company should not only be present, but should interact with its consumers via social media 2008 cone business in social media study
36. so what do you do? it varies, always based on business
37. so what do you do? be ing relevant and add ing value are always key elements
38. possibilities… -- the future of energy -- the economy -- saving energy saves $$ -- legislation (being green)
39. it's not about putting up a billboard on I-83 anymore. it's about building relationships with people. tom rowe, web guru Baltimore Area Convention & Visitors Association
43. the facebook value… – more than 175 million active users – your personal rolodex
44. why facebook matters – keeps people connected – find long lost connections & make new ones – support causes and organizations – build relationships (understand your contacts)
57. the youtube value – entertainment – one billion videos are watched each day – during this presentation, 600 hours of video will have been uploaded – over 500 years of material
58. why youtube matters – it’s a searchable micro-television station – you can create a channel & tell your story – people are there seeking entertainment
72. the twitter value – microblogging service – 70% of Twitter joined in 2008 – 5% of Twitter has over 250 followers – majority is male 35-45 yrs old
73. why twitter matters – starting to replace RSS feeds – your own focus group (be a fly on the wall) – talk directly to your customers – make announcements