How do personal webloggers understand their audiences? And what do they want from the people who read their work? This presentation - made at the ICA conference in Singapore - is based on in-depth interviews with 23 UK-based bloggers. More detail can be found in my PhD thesis which is available at http://eprints.lse.ac.uk/25535/

1. Lifelogging: visions of absent audiences ICA Singapore, 2010 David Brake With the support of the Mediatized Stories Network http://www.le.ac.uk/mc/ or http://davidbrake.org/ Department of Media and Communications

2. Simple blogging communication model

8. Audience relationships

11. Revised blogging model