An hour by hour look at how consumers use mobile devices, it spans the bedroom, living room and kitchen, office, grocery store, bar, restaurants, and more. It's a device for shopping, gaming, fashion, photography, and occasionally even getting things done. Apps and technologies featured include Instagram, Draw Something, Foursquare, Highlight, Nike Fuelband, GetGlue, and Localmind.

1. David Berkowitz
VP Emerging Media, 360i
@dberkowitz
dberkowitz@360i.com
1

2. It’s my job to try a range
of mobile devices, but I’ll stick with
mobile phones here
2

3. 1946
1 mobile phone call
st
Via AT&T : “June 17, 1946: A driver in
St. Louis, Mo., pulled out a handset
from under his car’s dashboard,
placed a phone call and made history.
It was the first mobile telephone call.”
3

4. 1970s-80s
car phone
Since 1946, we’ve gone through
four eras of mobile telephony, starting
with the age of the car phone…
4

5. 1980-1990s
cordless phone
5

6. 1990s-2000s
cellphone
6

7. mid 2000s-today
smartphone
7

8. So after car phones, cordless phones,
cellphones, and smartphones,
what comes next?
?
8

9. 2012-
megaphone
9

10. 2012-
MEGAphone
http://www.mgelectronics.com/productlisting.cfm?categoryid=10
It’s the device that’s always a part of
your life, knowing what you want
before you want it.
10

11. why
this
matters:
11

12. 1. you’re living
in the age of
the megaphone
12

13. 2. this decade,
BILLIONS of
consumers will
have
MEGAphones
13

14. 3. MEGAphones
play a role in
every of
our day
14

15. 4. it’s time to
amplify
everything
you do
(starting… now)
15

16. 16

17. INFO
OVERLOAD
AHEAD
17

18. http:/bit.ly/
admonstersdb
Wash down with a
pint of Guinness
Do not operate
heavy machinery
while clicking
Links to all apps in this deck
appear in the Appendix.
18

19. 24 hours
in
The Age of the
MEGAphone
19

20. It begins 4am the following day.
4am Day 2
I’m outside a restaurant with my friend
Sven Banana, some pie, and a funky t-shirt.
4am
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22. 24 hours earlier, I’m fast asleep,
4am Day 1: Sleep Science listening to positive motivational
messages from Sleep Science.
4am
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23. I’ve got my Nike+ FuelBand
to keep track of all my physical activity
(and hoping there are no points
deducted for snoring)
5am
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24. With my Lark wristband connecting
6am: Lark via bluetooth, it silently wakes me
and coaches me for better sleep
habits. I can dream, right?
6am
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25. Here’s what one night’s sleep
record looks like.
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26. Here’s what one night’s sleep
record looks like
after taking NyQuil.
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27. It’s time to work out, using FitFu.
7am: FitBit, FitFu Accessing the accelerometer, it tracks
the repetitions of my crunches.
7am
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28. When it’s time to get dressed,
m I use Go Try It On to ask people
which shirt I should wear.
8am
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29. There’s a clear winner – outfit #1.
And the comments are both
helpful and enthusiastic.
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30. I need to run an errand before work, so I stop by
9am convenience store Duane Reade,
paying with NFC (near field communication)
www.360i.comthanks to Google Wallet on the Galaxy Nexus.
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31. I then get to work and prime creative
10am sparks with Draw Something.
I think my picture’s okay, but I got
www.360i.com Proprietary & Confidential What IS that?
stumped by Sidra. 31

32. At 11, I take photos of things I love,
11am
11am such as mini Sad Keanu,
and add them to Pinterest
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33. 12pm
I’m getting hungry by noon,
so I go to sandwich shop Alidoro,
and check in on Foursquare
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34. By 1, I need to digest, so I play
Life is Crime, dealing drugs and
bumping off other players in TriBeCa
1pm
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35. At 2, I’m doing some self-
improvement, studying Spanish on
Brainscape’s mobile app.
2pm
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36. Taking a break, I turn to TaskRabbit,
a useful site for finding people to do
odd jobs for you.
3pm
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37. I post my task – delivering Sprinkles
Cupcakes, and then scan my credit
Card via the phone’s lens to make
a payment.
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38. I get my cupcakes in a flash.
MMMMM.
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39. At 4, I hit up a brainstorm at work
and Instagram the hell out of it.
4pm
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40. At 5, I join a friend at Crosby St Hotel,
the first Manhattan bar to accept TabbedOut,
an app that lets you pay your tab
right from your phone.
5pm
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43. It’s 6, and time to figure out dinner.
I turn to Kraft’s iFood Assistant for
recipe ideas, the GroceryIQ
grocery list app from coupons.com,
and Checkpoints to get more deals.
6pm
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44. I also pick up some wine.
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45. Time to make dinner.
I went with my own recipe:
Mac & Cheese & Philly Cream Cheese
7pm
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46. Yum.
8pm
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47. During dinner, I use Snooth’s
image recognition technology to
identify my wine’s label and bring
up reviews about the bottle.
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48. I also use MealSnap, which lets you
take photos of what you eat and
it calculates the calories.
It doesn’t always work.
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49. 9pm
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50. *Please drink responsibly
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51. As I relax and watch TV,
I love stickers, so I use
GetGlue to earn some.
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52. It’s time to go out for the night, and
10pm I use Fashism for feedback.
I also go on to boost the ratings of
some of the app’s more unlikely users.
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53. Apparently my ThinkGeek Personal
Soundtrack shirt with a working speaker
didn’t get the highest marks.
Ninjacat was sweet though.
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54. 10pm: (figure out plans) Localmind, ChaCha –I explore options for
At 11,
a late-night snack. I repeatedly
note Google Deals, ask about Pommes Frites I don’t get anyfor ideas,
ask Localmind users
but help.
11pm
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55. Pommes Frites
Pommes Frites
Pommes Frites
I head out, using the LevelUp app
to find deals neaby. Through the app,
I pay using a QR code displayed
on my phone.
12am
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56. I went for the organic
black truffle mayo.
Yum.
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57. Sven Banana
At 1am, I use Highlight to see if any
1am people I know are nearby.
Sven Banana, with whom I share
a Facebook friend, is close.
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58. We use Yelp to find a place open
for dessert. Sadly, while Bubby’s is
great, it’s not good for bananas.
2am
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59. He’s a good sport though,
waiting outside while I order the pie.
ANYTHING
but the
banana cream!
3am
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61. Here we are, back at the beginning.
It’s 4am, and Sven and I are
happily enjoying our pie.
4am
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62. mmmmm…
chocolate
peanut butter!
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63. And yet he had
to get the
banana cream.
Unhighlighting.
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64. whoa!
64

65. the age of the MEGAphone
is here
65

66. a m p l i f y everything you do
(starting… now)
66

67. http:/bit.ly/
admonstersdb
Facebook, you can
buy this URL for
$1 billion
Share with any
admonsters living
under your bed
67

68. David Berkowitz
@dberkowitz / @360i
dberkowitz@360i.com
about.me/dberkowitz
68

69. appendix:
links from
the talk
69

70. Links: Sleeping / Getting Ready
• 4am: Sleep Science
• 5am: Nike Fuelband
• 6am: Lark
• 7am: FitFu
• 8am: Go Try It On
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71. Links: The 9-5 Workday
• 9am: Google Wallet
• 10am: Draw Something
• 11am: Pinterest (Sad Keanu Sightings pinboard; get
Sad Keanu at Shapeways)
• 12pm: Foursquare
• 1pm: Life is Crime (see also Traveler’s Quest and Dokobots)
• 2pm: Brainscape
• 3pm: TaskRabbit
• 4pm: Instagr.am
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72. Links: Drinks, Dinner, Unwinding, and Going Out
• 5pm: TabbedOut
• 6pm: Kraft iFood Assistant, Coupons.com’s GroceryIQ, CheckPoints
• 7pm: (dinner break)
• 8pm: Snooth, MealSnap
• 9pm: GetGlue (see also Shazam, IntoNow, Viggle)
• 10pm: Fashism, Pose
• 11pm: Localmind
• 12am: Level Up
• 1am: Highlight
• 2am: Yelp
• 3am: FoodSpotting
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