It's no longer the year of mobile, or even the year of the selfie. It's the year of the beacon, popularized by Apple's iBeacon but also used by startups like Estimote, NewAer, Nomi, and Shopkick. Location data comes from a wide range of sources now, including ads, apps, retail, social media, cars, connected devices, and wearable tech.

1. Bringing Home the Beacon:
How Location Based Marketing
is Changing in 2014
David Berkowitz
CMO, MRY
@dberkowitz / @MRY
David.Berkowitz@MRY.com

2. 2014: The year of…

3. 2014: The year of…
Mobile?

4. “If 1999 was the year of the
Internet, it was also the
year of mobile cellular.”
- International Telecommunication Union‟s
1999 Annual Report

5. 2014: The year of…
the #selfie?

6. Selfies are SO 2013 

7. 2014: The year of…
the beacon?

8. 2014: The year of…
the beacon!

9. 2014: Year of the Beacon
Source: Estimote

10. Umm, so why beacons?

11. 4 reasons

12. 1) Gain intimate knowledge about customers
Source: Estimote

13. 2) Design truly 1:1 in-store promotions

14. 3) Apple could have 250MM iBeacons released by the
end of the year
Source: TechCrunch

15. 4) Target the 94% of sales occurring offline
Source: NRF

16. Yay beacons!

17. But 2014 isn‟t
just about beacons

18. Whatchoo talkin‟
„bout, Willis?!?!

19. Location data now comes from a wide range of sources
Ads
Retail
Connectables
Wearables
Apps
Social
Cars
Homes

20. What do these tell you about consumers?
What grabs their
interest
How they shop
How they use
their products
How they take care
of themselves
How they
consume media
Who they
interact with
Where they
travel
How they spend
time at home

21. So yeah, we‟ve got our
work cut out for us

22. But how psyched are you
for 2014?

23. Keep in touch!
David Berkowitz
david.berkowitz@mry.com
@dberkowitz / @MRY
blog.mry.com
about.me/dberkowitz
**ILIKEYOU