Marketing Magazine's Engagement Marketing Presentation by David Alston in Toronto, November 24/09

1. MeasuringSocial Media Engagement @davidalston of @radian6

2. Social Mediais not a media.

3. Social Mediais a two-way communications channel.

4. Ideas Compliments Memes Complaints Crisis Influencers Competition Crowds Campaign Needs

5. The New Framework: The 5 C’s

6. Content

7. Community

8. Conversation

9. Collaboration

10. Connections

11. Social Media Maturity Model Measurement & Analysis Engagement Values

12. How do I measure it?

13. Share of Conversation

14. Share of Voice

15. Fan Mentions

16. Point of NeedLeads

17. Community Growth

18. Sentiment Score & Deltas

19. Total Twitter Followers Impressions

20. Engagements per Day

21. Influencer Mentions & RT’s

22. Types of Conversations

23. What’s are the results from listening & engaging?

24. Find & Build Communityon Passion

25. Propel Campaigns through Listening

26. Push leads into the Funnel

27. Track & Activate Advocates

28. Answer Questions In Your Field

29. Uncover ContenttheCommunity Needs

30. Find & Resolve Complaints 2

31. Track Resonanceof Issues

32. Connect? Twitter.com/davidalston Linkedin.com/in/davidalston www.radian6.com david@radian6.com