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The Business Case for Corporate Social Networks  ROI ideas and stories David Terrar – D2C and WordFrame Corporate Social Networking Forum – June 8 th
Charles Darwin – natural selection  “ The theory of evolution by  cumulative natural selection  is the only theory we know of  that is, in principle, capable  of explaining the existence of  organized complexity.” Richard Dawkins
Recommended reading http://www.throwingsheep.com/   “ Networked Web 2.0 tools and technologies are making a profound impact on every aspect of our lives as social networking changes forms of entertainment in our personal lives and business models in the workplace.”  John Chambers,  Chairman and CEO, Cisco  “ Web 2.0 social networking has far-reaching consequences for corporate executives managing relationships with customers, employees and business partners.”  Henning Kagermann,  Chairman and CEO, SAP
Agenda  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Enterprise 2.0 Aspects
Enterprise 2.0 applied successfully :  A pronounced “  gravitational  ” effect
The 9x Effect ,[object Object],[object Object],[object Object],http://www.scribd.com/doc/16696/Eager-Sellers-and-Stony-Buyers-June-2006
Enterprise 2.0 solutions? New Product Development Customer service Idea generation Market research Developer relations Amplifying Word of Mouth Employee communications General Marketing Reputation management Product testing Public relations LONG TAIL SALES PROJECT COLLABORATION Co-innovation Member networking Capturing Knowledge
Making enterprise 2.0 work S tart with the end in mind W hat's in it for me I ntuitive and simple T echnology supporting not leading C ommunity management H elp and resources
From Command and Control to Teamwork and Collaboration  http://www.youtube.com/watch?v=9WX7BNnYTf8&eurl=http://
Nokia ,[object Object],[object Object]
Intel ,[object Object],[object Object],[object Object],[object Object],[object Object]
TransUnion ,[object Object],[object Object],[object Object],CTO John Parkinson: "It was never very clear to us, looking in, who the authoritative sources were, who was good at solving problems.  Now we can see a lot of that because we're starting to see patterns emerge, to see who's following whom, who's the good source of questions, who offers good answers. All those things that you sort of know by the grapevine, we now have data for."
ICAEW online community
SocialMediaToday LLC www.SocialMediaToday.com
Conclusions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Recommended reading Meatball Sundae: Is Your Marketing out of Sync? and Tribes – Seth Godin
References ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contact details David Terrar CEO – D2C and  Executive Director - ITBrix / WordFrame p: +44 (0)1727 838285  (direct) m: +44 (0)7715 159423 e:  [email_address]  and  [email_address]   w:  www.d2c.org.uk  and  www.wordframe.com   skype: david_terrar twitter: DT linkedin:  http://www.linkedin.com/in/davidterrar   blog:  http://biztwozero.com

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The Business Case For Corporate Social Networks

  • 1. The Business Case for Corporate Social Networks ROI ideas and stories David Terrar – D2C and WordFrame Corporate Social Networking Forum – June 8 th
  • 2. Charles Darwin – natural selection “ The theory of evolution by cumulative natural selection is the only theory we know of that is, in principle, capable of explaining the existence of organized complexity.” Richard Dawkins
  • 3. Recommended reading http://www.throwingsheep.com/ “ Networked Web 2.0 tools and technologies are making a profound impact on every aspect of our lives as social networking changes forms of entertainment in our personal lives and business models in the workplace.” John Chambers, Chairman and CEO, Cisco “ Web 2.0 social networking has far-reaching consequences for corporate executives managing relationships with customers, employees and business partners.” Henning Kagermann, Chairman and CEO, SAP
  • 4.
  • 6. Enterprise 2.0 applied successfully : A pronounced “ gravitational ” effect
  • 7.
  • 8. Enterprise 2.0 solutions? New Product Development Customer service Idea generation Market research Developer relations Amplifying Word of Mouth Employee communications General Marketing Reputation management Product testing Public relations LONG TAIL SALES PROJECT COLLABORATION Co-innovation Member networking Capturing Knowledge
  • 9. Making enterprise 2.0 work S tart with the end in mind W hat's in it for me I ntuitive and simple T echnology supporting not leading C ommunity management H elp and resources
  • 10. From Command and Control to Teamwork and Collaboration http://www.youtube.com/watch?v=9WX7BNnYTf8&eurl=http://
  • 11.
  • 12.
  • 13.
  • 16.
  • 17. Recommended reading Meatball Sundae: Is Your Marketing out of Sync? and Tribes – Seth Godin
  • 18.
  • 19. Contact details David Terrar CEO – D2C and Executive Director - ITBrix / WordFrame p: +44 (0)1727 838285 (direct) m: +44 (0)7715 159423 e: [email_address] and [email_address] w: www.d2c.org.uk and www.wordframe.com skype: david_terrar twitter: DT linkedin: http://www.linkedin.com/in/davidterrar blog: http://biztwozero.com

Hinweis der Redaktion

  1. The business case for corporate social networks. Case studies and suggested approaches to building the business case.