Within Social Media Week London 2013 The Patchwork Elephant Team ran an event discussing the future of Social Business (or what some people call Enterprise 2.0) - about using social tools inside as well as outside the organisation, for internal and external teams to collaborate to make business more effective. We ran a similar event within the February 2010 edition of Social Media Week London. We called it "Social Media in Enterprises - The Elephant in the Ecosystem" and we used a patchwork elephant to symbolise the theme - it's a patchwork elephant because it's very large, in the room, but it's hard to see the whole thing! Business models are changing, and social technologies are ever more important in the way we work, but where are we really? 8 Different speakers asked: * How has social business evolved? * What is the current state? * How does social integrate with our systems and processes today? * What are the challenges for implementation and achieving success? * Where are we headed? Our speakers were: Alan Patrick - Broadsight (and The Patchwork Elephant Team) Janet Parkinson - Technotropolis (and The Patchwork Elephant Team) Will McInnes - NixonMcInnes (author of Culture Shock) Mat Morrison - Starcom MediaVest Group (World's Oldest Living Social Media Guru™) Luis Saurez - IBM (famous for living outside of the inbox) Neil Usher - WorkEssence Anne-Marie McEwan - The Smart Work Company (author of Smart Working: Creating the Next Wave) David Terrar - D2C (and The Patchwork Elephant Team)

1. Glimmers of hope
@willmcinnes
Page 1 | Social Business Pioneers

2. We are a social business consultancy
We help our clients thrive through
digital disruption, in two ways:
Social media
strategy and
implementation
Page 2 | Social Business Pioneers
Business
innovation for
the digital world

3. Page 3 | Social Business Pioneers

4. IT manager
Page 4 | Social Business Pioneers

5. Page 5 | Social Business Pioneers

6. •Timely
•Vast sample (60% of UK adults use the internet daily)
• Collected as a by-product of normal activity
• Avoids problems with non-response and inaccuracy
• Information is continually collected around a wider range of
issues, including unexpected ones
Page 6 | Social Business Pioneers

7. Page 7 | Social Business Pioneers

8. Page 8 | Social Business Pioneers

9. Page 9 | Social Business Pioneers
By NASA. Photo taken by either Harrison Schmitt or Ron Evans (of the Apollo 17 crew), via Wikimedia Commons

10. “The Internet isn‟t really a
technology. It‟s a belief system,
a philosophy about the
effectiveness of decentralized,
bottom-up innovation.”
Page 10 | Social Business Pioneers
Mickey Smith „Dark side of the lense‟ on Vimeo.

11. 1. Purpose & Meaning
2. Democracy & Empowerment
3. Progressive People
4. Conscious Leadership
5. Organisational Openness
6. Change Velocity
7. Tech DNA
8. Fair Finances
Page 11 | Social Business Pioneers

12. Chapter 1.
Purpose & Meaning
Page 12 | Social Business Pioneers

13. “Making shareholder enrichment the basis of an
economy is probably an idea that belongs up
there with Cheez Whiz and Donald Trump's hair.”
- UmairHaque
Page 13 | Social Business Pioneers

14. http://www.flickr.com/photos/michaelfoleyphotography/4294112069/
“The welfare of a nation can scarcely be inferred
from a measure of national income”
– Simon Kuznets, inventor of GDP, 1934
Page 14 | Social Business Pioneers
http://www.flickr.com/photos/michaelfoleyphotography/4294112069/

15. “Making shareholder enrichment the basis of an
economy is probably an idea that belongs up
there with Cheez Whiz and Donald Trump's hair.”
- UmairHaque
Page 15 | Social Business Pioneers

16. Page 16 | Social Business Pioneers

17. „Purpose of
Significance‟
Intro
@willmcinnes
Page 17 | Social Business Pioneers

18. Chapter 2.
Democracy & Empowerment
Page 18 | Social Business Pioneers

19. Page 19 | Social Business Pioneers

20. Page 20 | Social Business Pioneers

21. “Wikipedia is an extremely high-functioning
system.
How do people create societies that have extremely high
cooperation?” –
Simon DeDeo, Santa Fe Institute
Page 21 | Social Business Pioneers

22. Giff Gaff
You‟re paying less. And
you‟re the product.
Page 22 | Social Business Pioneers

23. “We‟ve been boss-free since 1996”
Revenues: billions
Employees: hundreds
Org charts: none
Page 23 | Social Business Pioneers

24. Page 24 | Social Business Pioneers

25. Page 25 | Social Business Pioneers

26. Chapter 5.
Organisational
Openness
Page 26 | Social Business Pioneers

27. Page 27 | Social Business Pioneers

28. Page 28 | Social Business Pioneers

29. Social business
Chapter 6.
Change Velocity
Page 29 | Social Business Pioneers

30. Page 30 | Social Business Pioneers

31. Page 31 | Social Business Pioneers

32. • Amazon
• Netflix
• Square
Page 32 | Social Business Pioneers

33. Page 33 | Social Business Pioneers

34. Page 34 | Social Business Pioneers

35. Page 35 | Social Business Pioneers

36. Page 36 | Social Business Pioneers

37. www.meaningconf.co.uk
Page 37 | Social Business Pioneers

38. Page 38 | Social Business Pioneers
By NASA. Photo taken by either Harrison Schmitt or Ron Evans (of the Apollo 17 crew), via Wikimedia Commons