6. Over the years, Parle has grown to become a multi-
million US Dollar company.
Today, Parle enjoys a 40% share of the total biscuit
market and a 15% share of the total confectionary
market, in India.
7. Parle has nearly 1,500 wholesalers, catering to
4,25,000 retail outlets directly or indirectly.
A two hundred strong dedicated field force services
these wholesalers & retailers.
Additionally, there are 31 depots and C&F agents
supplying goods to the wide distribution network.
8. The Quality Commitment
¤ All Parle products are manufactured under the most
hygienic conditions.
¤ Great care is exercised in the selection & quality
control of raw materials, packaging materials & rigid
quality standards are ensured at every stage of the
manufacturing process.
¤ Every batch of biscuits are thoroughly checked by staff,
using the most modern equipment.
9. Parle-G is the world’s largest selling brand of
biscuits.
Parle-G has been a strong household name
across India. The great taste, high nutrition,
and then international quality, makes Parle-G
a winner.
Parle-G grew bigger by the minute. It wasn’t a
biscuit anymore. It had become an icon.
10. Import & Export
♠ The immense popularity of Parle products in India was
always a challenge to their production capacity.
♠ Parle biscuits and confectionaries are fast gaining
acceptance in international markets, such as, Abu
Dhabi, Africa, Dubai, South America and Sri Lanka.
♠ Even the more sophisticated markets like USA &
Australia now relish Parle products.
11. Raw Materials
Ω Wheat flour
Ω Sugar
Ω Partially hydrogenated edible vegetable oils
Ω Invert syrup
Ω Leavening agents (503 Baking powder)
Ω Milk solids
Ω Salt
Ω Emulsifiers and
Ω Dough conditioners and contains added flavours.
13. Multipack Wrapping Machine
This machine helps in wrapping the biscuits on the
particular wrapper fixed on the roller of the machine.
The wrapper is feed into the machine and sealing of
the wrapper is done by four heater roller, which is
fitted on the machine. This heater roller heat up the
plastic and seals the packet. The packets coming out
from the wrapping machine in a minute is
programmed in computer and can be changed as per
the need.