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Social Objects in Software Development
DILBERT CONSIDERED HARMFUL


    David Harvey, Munich Scrum Gathering 2009
        ...
David Harvey

               UBS



      www.teamsandtechnology.com
                www.cateams.com
First…
•  Teams of 3
•  You’ll be competing, so pick a name, maybe
   draw a picture…
•  2 minutes
Now…
•  Pass your name/mascot to the next team
  –  As if you’ve just joined the team
•  3 words on what the name makes yo...
WHAT IS A SOCIAL OBJECT?
The Social Object, in a nutshell, is the reason
two people are talking to each other, as
opposed to talking to somebody el...
There’s a tangible reason for us being
together, that ties us together. Again, that
reason is called the Social Object. So...
reinforce our individual
          identity
sustain our tribal identity
Epiphany…
Worker
Gatekeeper
Deus
Friction words
  Friction
Friction words
  Friction
Work-arounds
Friction words
  Friction
Work-arounds 
   Waste
Friction words
  Friction
Work-arounds 
   Waste
 Frustration
Friction words
  Friction
Work-arounds 
   Waste
 Frustration
  Cynicism
Friction words
         Friction
      Work-arounds 
          Waste
       Frustration
        Cynicism
Embedded in our e...
Priming
      




                              Bargh/Chen/Burrows
Journal of Personality and Social Psychology, 1996
Scrambled sentence test
                            

thirsty, clean, private, exercising, flawlessly;
occasionally rapidly...
Priming for “old”
                           

worried, Florida, old, lonely, grey, selfishly,
careful, sentimental, wise, ...
Red and Blue
           




            Hagemann, Strauss, Liessing
       Psychological Science, August 2008
Naming the enemy
Naming the enemy
               




  Pointy-haired boss
Naming the enemy
               




  Pointy-haired boss
                   
  “The pointy-hairs”
Naming the enemy
               




  Pointy-haired boss
                   
  “The pointy-hairs”
        PHB
In history
         
  ******
In history
         
  ******
    ***
In history
         
  ****** 
    ***
      
   ****
In history
         
  ******  
     ***
       
    ****
   ***** 
   ***** 
  ******
A GALLERY OF SOCIAL OBJECTS
Manifesto again
       We are uncovering better ways of developing
       software by doing it and helping others do it.
 ...
SOCIAL OBJECT SHERLOCK
Your turn…
•  In pairs
•  List some social objects in your teams and
   organisations
•  What values do they embody?
•  Wh...
DEALING WITH DILBERT
Messing with identity
      is perilous
What do you think?
Image credits
                                     
Darth Vader: Mr Tickle
Taekwondo: The US Army
Old people: Laura May
Un...
David Harvey
                                 david@teamsandtechnology.com
                                   www.teamsand...
Dilbert Considered Harmful: Social Objects in Software Development
Dilbert Considered Harmful: Social Objects in Software Development
Dilbert Considered Harmful: Social Objects in Software Development
Dilbert Considered Harmful: Social Objects in Software Development
Dilbert Considered Harmful: Social Objects in Software Development
Dilbert Considered Harmful: Social Objects in Software Development
Dilbert Considered Harmful: Social Objects in Software Development
Dilbert Considered Harmful: Social Objects in Software Development
Dilbert Considered Harmful: Social Objects in Software Development
Dilbert Considered Harmful: Social Objects in Software Development
Dilbert Considered Harmful: Social Objects in Software Development
Dilbert Considered Harmful: Social Objects in Software Development
Dilbert Considered Harmful: Social Objects in Software Development
Dilbert Considered Harmful: Social Objects in Software Development
Dilbert Considered Harmful: Social Objects in Software Development
Dilbert Considered Harmful: Social Objects in Software Development
Dilbert Considered Harmful: Social Objects in Software Development
Dilbert Considered Harmful: Social Objects in Software Development
Dilbert Considered Harmful: Social Objects in Software Development
Dilbert Considered Harmful: Social Objects in Software Development
Dilbert Considered Harmful: Social Objects in Software Development
Dilbert Considered Harmful: Social Objects in Software Development
Dilbert Considered Harmful: Social Objects in Software Development
Dilbert Considered Harmful: Social Objects in Software Development
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Dilbert Considered Harmful: Social Objects in Software Development

A view of Social Objects in software development, and the ways in which they sustain both good and bad identities in teams and groups.

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Dilbert Considered Harmful: Social Objects in Software Development

  1. 1. Social Objects in Software Development DILBERT CONSIDERED HARMFUL David Harvey, Munich Scrum Gathering 2009 (c) 2009 David Harvey, Teams and Technology
  2. 2. David Harvey UBS www.teamsandtechnology.com www.cateams.com
  3. 3. First… •  Teams of 3 •  You’ll be competing, so pick a name, maybe draw a picture… •  2 minutes
  4. 4. Now… •  Pass your name/mascot to the next team –  As if you’ve just joined the team •  3 words on what the name makes you feel •  Which is the most positive name? •  Which the most negative?
  5. 5. WHAT IS A SOCIAL OBJECT?
  6. 6. The Social Object, in a nutshell, is the reason two people are talking to each other, as opposed to talking to somebody else. Human beings are social animals. We like to socialize. But if think about it, there needs to be a reason for it to happen in the first place. That reason, that “node” in the social network, is what we call the Social Object. Hugh MacLeod, gapingvoid.com
  7. 7. There’s a tangible reason for us being together, that ties us together. Again, that reason is called the Social Object. Social Networks form around Social Objects, not the other way around.
  8. 8. reinforce our individual identity sustain our tribal identity
  9. 9. Epiphany…
  10. 10. Worker
  11. 11. Gatekeeper
  12. 12. Deus
  13. 13. Friction words Friction
  14. 14. Friction words Friction Work-arounds
  15. 15. Friction words Friction Work-arounds Waste
  16. 16. Friction words Friction Work-arounds Waste Frustration
  17. 17. Friction words Friction Work-arounds Waste Frustration Cynicism
  18. 18. Friction words Friction Work-arounds Waste Frustration Cynicism Embedded in our environment
  19. 19. Priming Bargh/Chen/Burrows Journal of Personality and Social Psychology, 1996
  20. 20. Scrambled sentence test thirsty, clean, private, exercising, flawlessly; occasionally rapidly, gleefully, practiced, optimistically, successfully, normally, send, watches, encourages gives, clears, prepares (…)
  21. 21. Priming for “old” worried, Florida, old, lonely, grey, selfishly, careful, sentimental, wise, stubborn, courteous, bingo, withdraw, forgetful, retired, wrinkle, rigid, traditional bitter, obedient, conservative, knits, dependent, ancient, helpless, gullible, cautious, alone
  22. 22. Red and Blue Hagemann, Strauss, Liessing Psychological Science, August 2008
  23. 23. Naming the enemy
  24. 24. Naming the enemy Pointy-haired boss
  25. 25. Naming the enemy Pointy-haired boss “The pointy-hairs”
  26. 26. Naming the enemy Pointy-haired boss “The pointy-hairs” PHB
  27. 27. In history ******
  28. 28. In history ****** ***
  29. 29. In history ****** *** ****
  30. 30. In history ****** *** **** ***** ***** ******
  31. 31. A GALLERY OF SOCIAL OBJECTS
  32. 32. Manifesto again We are uncovering better ways of developing software by doing it and helping others do it. Through this work we have come to value: Individuals and interactions over processes and tools Working software over comprehensive documentation Customer collaboration over contract negotiation Responding to change over following a plan That is, while there is value in the items on the right, we value the items on the left more. www.agilemanifesto.org
  33. 33. SOCIAL OBJECT SHERLOCK
  34. 34. Your turn… •  In pairs •  List some social objects in your teams and organisations •  What values do they embody? •  What behaviour do they influence? •  If negative, what can you do/have you done to mitigate?
  35. 35. DEALING WITH DILBERT
  36. 36. Messing with identity is perilous
  37. 37. What do you think?
  38. 38. Image credits Darth Vader: Mr Tickle Taekwondo: The US Army Old people: Laura May Untidy desk: Alan Cleaver Empty: Kristen Cleaveland Risk: theburningbush.com Testing desk: marekj Customer care: USAF Detective: paurian Blue Monster: Hugh MacLeod Story: Abby Ladybug Moving: [topguy] Build monitor: the build doctor Camera: Steve Harwood
  39. 39. David Harvey david@teamsandtechnology.com www.teamsandtechnology.com BYE (c) 2009 David Harvey, Teams and Technology

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  • YvesHanoulle

    Mar. 14, 2011
  • alearaprimrose

    Nov. 11, 2015
  • Lewitz

    Mar. 4, 2018

A view of Social Objects in software development, and the ways in which they sustain both good and bad identities in teams and groups.

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