My presentation from the HR Gamification Day in Madrid. It is a mish mash of old and new content about what gamification is, why it is great and some simple thoughts on play.... you probably had to be there!

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Gamification,
Play and Ninja
Monkeys

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About Me!
• Senior Solution Consultant at Motivait
• Been involved in gamification since 2011
• Awarded Greatest Contribution to
Gamification 2016
• Co-Author on several peer reviewed
papers on gamification player types and
mechanics
• Wrote Even Ninja Monkeys Like to Play –
all about gamification
• Web Developer for 15 years
• Educational designer
• Biomedical scientist…
• Gamer, Mediocre Guitarist and Father of 2!

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Motivait is an innovative European IT Services
Company with a mission to enhance Engagement.
© Motivait Holdings Limited 2016

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We design specific solutions to
achieve specific behavioural
outcomes
Creative
Design
Consulting Gamification Technology Communications
© Motivait Holdings Limited 2016

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Gamification Is Not…

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Gamification Is Not…
Timothy Saccenti
PS3 Game Faces

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Gamification Is…
The use of game design metaphors to create more game-like and engaging
experiences
Gamification is the process of improving systems and people's
experiences using lessons, techniques, and elements taken from games.
You can see it in everything from super market loyalty schemes, to
LinkedIn, to insurance, health and wellbeing schemes, and beyond.
Done well it can increase engagement, motivation, retention and activity.

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Gamification Is…

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Thinking about Motivation
Trivial / Extrinsic
Points
Badges
Leaderboards
Bonuses
Emotional / Intrinsic
Relatedness
Autonomy
Mastery
Purpose
Base
Security
Health
Physiological Needs
Gamification is not a replacement for good management, systems or processes!

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Examples
Bupa Boost
Shell ExplorerMarriot Hotel
KPMG
Fitness Apps / Bands
Genes in Space
Aviva Drive

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Target on Success
Exploration
Collaboration
Competition
Feedback
Challenge
Rewards
Progress
Narrative
Theme

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What’s Play Got To Do With It?
Chaos Play Control

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Unlike Reality
Safe Place to Fail
Safe Place to Experiment
Ideal Place to Learn

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Get in Touch
gamified.uk
motivait.net
Thank You!
@MotivaitHolding
@DaveRage