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LEADS IN.
SALES UP.
3    OUR SERVICES
4    INTRODUCTION
5    INBOUND MARKETING vs. OUTBOUND MARKETING ARTICLE
6    ONE. STOP. SHOP.
7    INBOUND + OUTBOUND = SUCCESS
8    LEADS IN. SALES UP.
9    KEEPING TRACK (ROI)
10   ALL-IN-ONE MARKETING SOLUTION
                                       TABLE OF
11   SEO
                                      CONTENTS
12   BLOGGING
13   LEAD GENERATION
14   LEAD MANAGEMENT
15   EMAIL MARKETING
16   MARKETING ANALYTICS
17   CONCLUSION / OUR TEAM / CONTACT US
OUR SERVICES
We are a Full Service Agency helping other small and large companies succeed. In the realm of
Social, Digital and Traditional Media, our services include:

                                                              Brand:
                                                              - B to B
                                                              - B to C
                                                           - B to B to C
                   Full Sales Cycle
                      Services:                                              Creative
                                            CEO Lead                         Services:       Backend Analytics
                 From Prospecting to
                        Closing            Generation                      -Logo Design
                                                                            -Collateral




                                                                                            Full Website
                         Lead Generation                                                      Services

                                                                                                                    Content Factory:
    Marketing:                                                                                                           - Blogs
     -Research
                                                            FULL                                                        - Videos
  -Build Proposals                                         SERVICE                                                   - White Papers
-Develop Campaigns                                                                                                   - Engagement
                                                           AGENCY                         Website Analysis:            Campaigns
                                                                                              - Roadmap
                            SEM / SEO                                                               -
                                                                                          Recommendation
                                                                                          -fire, ready, AIM!




                 Social Media Sites:                                       Design for       Social, Traditional &
                                              Capital
                    -Optimization                                          Customer            Digital Media:
                                           Fundraising &
                   -Development                                            Interface            - Consulting
                                            Investment
                 -Custom Fan Pages                                                               -Execution
                  -LinkedIn profile                                                                -Design
                                                           Production &                        - and more...
                                                            Placement:
                                                                - TV
                                                              - Radio
3                                                             - Print
INTRODUCTION
    Involution Digital is a full service marketing agency that helps others succeed. Recently, we
    became a Hubspot Certified Partner to bring our clients an easy, integrated, and powerful
    marketing platform that will revolutionize the way you do marketing.

    Marketing just changed forever. But what does that mean? Take a peek inside HubSpot 3 to
    see how you can now make your marketing smarter, more personalized, and faster than
    ever before.




4
Inbound Marketing vs.
Outbound Marketing: The
Rules have Changed




                                                                             photo: Mike Licht, NotionsCapital.com
Most customers do not like traditional outbound marketing because they
view them as being intrusive. When customers want products, they want to
search for them right now and locate the nearest business that can provide
them with what they need. Users are much more receptive to messages
delivered through inbound marketing, such as social media channels and
Google searches.


                                CONTINUE
                                 READING
                                 ARTICLE!
                                Click Here




5
ONE. STOP. SHOP.
    At Involution Digital, we offer everything you need as a company to be successful.
    Some items include (but of course, are not limited to):




       STRATEGY                            TACTICS                          CONTENT




                                                              GROW
                         ANALYTICS
                                                             BUSINESS




6
INBOUND + OUTBOUND = SUCCESS
When you can integrate Inbound Marketing techniques with Outbound Marketing techniques,
you have a recipe for success.

                        INBOUND                               OUTBOUND
                                                          &
                       MARKETING                              MARKETING


                                    Communication is
                              interactive and two-way.


                             Customers come to you:
                                  *Via search engines,
                                referrals, social media            Customers come to you:
                                                                        *Via TV, Radio, Print,
                                                                         Banner Advertising,
                                                                                 Cold Calls
                             Marketers provide value.



           Marketer seeks to entertain and/or educate.



7
DO YOU NEED MORE LEADS?
    With social media and a website, we can help you generate more leads. And as a
    result you will have an increase in your sales. We refer to this as:
    Leads In. Sales Up.




                        1
                        1
                           Your
                          Website                       LinkedIn




                                                                    Twitter
                                  FourSquare




                       YouTube                     Facebook

                                                                                 6


8
KEEPING TRACK
Analyze which of your marketing activities are driving the highest ROI in terms of
visits, leads, and customers.




                                                                               • Track how your
                                                                                 marketing is
                                                                                 performing in terms
                                                                                 of visitors, leads &
                                                                                 customers
                                                                               • Measure the ROI of
                                                                                 your marketing
                                                                                 campaigns
                                                                               • Drill into detailed
                                                                                 reports on your
                                                                                 performance
                                                                               • Compare the
                                                                                 effectiveness of your
                                                                                 marketing channels




9
ALL IN
         ONE
     MARKETING
      SOLUTION




         GET FOUND:
         > Help prospects find you online

         CONVERT:
         > Nurture your leads and drive conversions

         ANALYZE:
         > Measure and improve your marketing

         INTEGRATE:
         > Access the marketplace for apps and integrations


10
SEARCH
        ENGINE
     OPTIMIZATION
                            Our software has search engine
                         optimization built into the program.
                      This allows automatic link building that will
                         increase your website’s search rank.




                    KEYWORD ANALYSIS:
                      Find and track your most effective keywords

                    LINK TRACKING:
                      Track inbound links and the leads they’re generating

                    PAGE-LEVEL SEO:
                      Diagnose and fix poorly ranking sites




11
BLOGGING
                                                 Involution Digital specializes in
                                                creating compelling content and
                                                  managing your blogs for you!




     BLOGGING SOFTWARE AND ANALYTICS: 
     • Create and measure your blog
     SOCIAL MEDIA MONITORING AND PUBLISHING: 
     • Track mentions and schedule posts
     SOCIAL MEDIA ANALYTICS: 
     • See how social media efforts are paying off
12
LEAD
           GENERATION




             We give you the tools to turn
           website visitors into Quality Leads.




     LANDING PAGES: 
     ➡ Quickly and easily build landing pages to capture lead information
     CONTENT MANAGEMENT SYSTEM: 
     ➡ Optimize your website to attract leads and drive conversions
     A/B TESTING: 
     ➡ Try out different versions of your web pages to see which convert better

13
LEAD
            MANAGEMENT




     With our software you are able to
     track lead activity, find out what
     webpages have the most traffic
     and what search words lead them
     to your website.


     Anonymous Company Tracking: 
     • Automatically see which companies are viewing your website (even if they haven't filled
       out a form)

     Lead Intelligence: 
     • Give sales a full lead history, including page views, form submissions & emails
     CRM Integration: 
     • Sync HubSpot with the CRM system you're already using to get closed-loop reporting
14
EMAIL
          MARKETING                      Targeted emails increase marketing strategies
                                         with our easy to use solutions.




     EMAIL MANAGEMENT: 
     • Segment lists and target emails
     LEAD NURTURING: 
     • Warm up leads with a series of customized emails
     MARKETING AUTOMATION: 
     • Trigger personalized emails based on your leads' behavior online


15
MARKETING
              ANALYTICS




     We track ALL of your marketing activities and
     automatically generate easy to read reports.




       CLOSED-LOOP REPORTING: 
       • Tie your leads back to a specific marketing initiative and calculate your marketing ROI
       WEBSITE ANALYTICS: 
       • Analyze your web traffic and see which sources are generating leads
       COMPETITOR TRACKING: 
       • Analyze your competitors’ online metrics
16
SIMPLY. THE. BEST.
     Involution Digital offers the Best Marketing Strategies and Customer Support
     with:

          •
          •
               Unlimited Technical Support
               World-Class Consulting

     Contact Us today and we can discuss
     how we can help you get more leads,
     increase your sales, and measure
     everything you do.




17
NEXT STEPS
     We back our work with a GUARANTEE. So let’s get your marketing in tip-top
     shape! Sign up for a FREE INBOUND MARKETING ASSESSMENT and one of
     Involution Digital’s Marketing Specialists will take a look at your current strategy
     to figure out which areas need improvement.
     Get customizable tips on how to improve:

           •
           •
                your website
                your LinkedIn profile

           •    and your marketing plan!




18
Involution Digital
                                                             OUR TEAM

Dave Presher, President & CEO
dpresher@involutiondigital.com
             -   Leader in Entertainment and Media for over 20 years
             -   Known for his “Oh Wow’s”
             -   Expert in Strategy, Branding, Innovation, Sales & Leadership
             -   Senior Manager in Television, Radio, Digital and Professional Sports
             -   Known for Attracting & Building Teams
             -   A True Innovator with Creative Concepts

             READ MORE


Todd Storch, VP of Strategy & New Tech
tstorch@involutiondigital.com

             - Over 20 years of Senior Experience in the Radio & Digital Media Worlds
             - Extensive experience in Start-Up Companies
             - Helps companies build their Digital & Interactive Divisions
             - Is known for being an excellent Speaker, Author, Strategist and Innovator

             READ MORE




Paige Blankenship, VP of Marketing
paige@involutiondigital.com

             - Award Winning Executive
             - Over 20 years experience in Marketing & Business
             - Extensive Experience with Integrated Media Campaigns including Digital, Social, TV, Radio & Print
             - Principal owner of Orange Crush Project Marketing

             READ MORE

19
                                                                                                                   www.InvolutionDigital.com
Involution Digital
                                                           OUR TEAM

 Sandra Lombardo, Client Services Director
 slombardo@involutiondigital.com
              -   Innovative Problem Solver
              -   Client Growth Specialist
              -   Excels with Campaign Execution
              -   Organizational Guru
              -   High Level of Emotional Intelligence
              -   Talent for Quickly Mastering New Technology

              READ MORE


 Sara Gabriella, Content & Communications Director
 saragabriella@involutiondigital.com

              -   Over 15 years experience as a Copywriter specializing in Digital Marketing Content
              -   Over 10 years of experience as a content producer: including Television, Media, Social Media, and New Media
              -   Published Columnist covering Social Good, Arts and Entertainment
              -   Published Poet
              -   Entertainment Professional: Screenwriter, Actor, Producer and Host
              -   Co-founder of Finesse Media, serving as Content Director and Chief Communications Officer
              -   Host and Script Live Events

              READ MORE




20
                                                                                                                           www.InvolutionDigital.com
Involution Digital
                                 CONTACT US

corporate headquarters
San Francisco, CA


phone:
415-275-0155


email:
dpresher@involutiondigital.com


web:
www.InvolutionDigital.com


be social with us:




21
                                                       www.InvolutionDigital.com
Let’s
   get
started!

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Involution Digital Inbound Marketing Deck

  • 2. 3 OUR SERVICES 4 INTRODUCTION 5 INBOUND MARKETING vs. OUTBOUND MARKETING ARTICLE 6 ONE. STOP. SHOP. 7 INBOUND + OUTBOUND = SUCCESS 8 LEADS IN. SALES UP. 9 KEEPING TRACK (ROI) 10 ALL-IN-ONE MARKETING SOLUTION TABLE OF 11 SEO CONTENTS 12 BLOGGING 13 LEAD GENERATION 14 LEAD MANAGEMENT 15 EMAIL MARKETING 16 MARKETING ANALYTICS 17 CONCLUSION / OUR TEAM / CONTACT US
  • 3. OUR SERVICES We are a Full Service Agency helping other small and large companies succeed. In the realm of Social, Digital and Traditional Media, our services include: Brand: - B to B - B to C - B to B to C Full Sales Cycle Services: Creative CEO Lead Services: Backend Analytics From Prospecting to Closing Generation -Logo Design -Collateral Full Website Lead Generation Services Content Factory: Marketing: - Blogs -Research FULL - Videos -Build Proposals SERVICE - White Papers -Develop Campaigns - Engagement AGENCY Website Analysis: Campaigns - Roadmap SEM / SEO - Recommendation -fire, ready, AIM! Social Media Sites: Design for Social, Traditional & Capital -Optimization Customer Digital Media: Fundraising & -Development Interface - Consulting Investment -Custom Fan Pages -Execution -LinkedIn profile -Design Production & - and more... Placement: - TV - Radio 3 - Print
  • 4. INTRODUCTION Involution Digital is a full service marketing agency that helps others succeed. Recently, we became a Hubspot Certified Partner to bring our clients an easy, integrated, and powerful marketing platform that will revolutionize the way you do marketing. Marketing just changed forever. But what does that mean? Take a peek inside HubSpot 3 to see how you can now make your marketing smarter, more personalized, and faster than ever before. 4
  • 5. Inbound Marketing vs. Outbound Marketing: The Rules have Changed photo: Mike Licht, NotionsCapital.com Most customers do not like traditional outbound marketing because they view them as being intrusive. When customers want products, they want to search for them right now and locate the nearest business that can provide them with what they need. Users are much more receptive to messages delivered through inbound marketing, such as social media channels and Google searches. CONTINUE READING ARTICLE! Click Here 5
  • 6. ONE. STOP. SHOP. At Involution Digital, we offer everything you need as a company to be successful. Some items include (but of course, are not limited to): STRATEGY TACTICS CONTENT GROW ANALYTICS BUSINESS 6
  • 7. INBOUND + OUTBOUND = SUCCESS When you can integrate Inbound Marketing techniques with Outbound Marketing techniques, you have a recipe for success. INBOUND OUTBOUND & MARKETING MARKETING Communication is interactive and two-way. Customers come to you: *Via search engines, referrals, social media Customers come to you: *Via TV, Radio, Print, Banner Advertising, Cold Calls Marketers provide value. Marketer seeks to entertain and/or educate. 7
  • 8. DO YOU NEED MORE LEADS? With social media and a website, we can help you generate more leads. And as a result you will have an increase in your sales. We refer to this as: Leads In. Sales Up. 1 1 Your Website LinkedIn Twitter FourSquare YouTube Facebook 6 8
  • 9. KEEPING TRACK Analyze which of your marketing activities are driving the highest ROI in terms of visits, leads, and customers. • Track how your marketing is performing in terms of visitors, leads & customers • Measure the ROI of your marketing campaigns • Drill into detailed reports on your performance • Compare the effectiveness of your marketing channels 9
  • 10. ALL IN ONE MARKETING SOLUTION GET FOUND: > Help prospects find you online CONVERT: > Nurture your leads and drive conversions ANALYZE: > Measure and improve your marketing INTEGRATE: > Access the marketplace for apps and integrations 10
  • 11. SEARCH ENGINE OPTIMIZATION Our software has search engine optimization built into the program. This allows automatic link building that will increase your website’s search rank. KEYWORD ANALYSIS: Find and track your most effective keywords LINK TRACKING: Track inbound links and the leads they’re generating PAGE-LEVEL SEO: Diagnose and fix poorly ranking sites 11
  • 12. BLOGGING Involution Digital specializes in creating compelling content and managing your blogs for you! BLOGGING SOFTWARE AND ANALYTICS:  • Create and measure your blog SOCIAL MEDIA MONITORING AND PUBLISHING:  • Track mentions and schedule posts SOCIAL MEDIA ANALYTICS:  • See how social media efforts are paying off 12
  • 13. LEAD GENERATION We give you the tools to turn website visitors into Quality Leads. LANDING PAGES:  ➡ Quickly and easily build landing pages to capture lead information CONTENT MANAGEMENT SYSTEM:  ➡ Optimize your website to attract leads and drive conversions A/B TESTING:  ➡ Try out different versions of your web pages to see which convert better 13
  • 14. LEAD MANAGEMENT With our software you are able to track lead activity, find out what webpages have the most traffic and what search words lead them to your website. Anonymous Company Tracking:  • Automatically see which companies are viewing your website (even if they haven't filled out a form) Lead Intelligence:  • Give sales a full lead history, including page views, form submissions & emails CRM Integration:  • Sync HubSpot with the CRM system you're already using to get closed-loop reporting 14
  • 15. EMAIL MARKETING Targeted emails increase marketing strategies with our easy to use solutions. EMAIL MANAGEMENT:  • Segment lists and target emails LEAD NURTURING:  • Warm up leads with a series of customized emails MARKETING AUTOMATION:  • Trigger personalized emails based on your leads' behavior online 15
  • 16. MARKETING ANALYTICS We track ALL of your marketing activities and automatically generate easy to read reports. CLOSED-LOOP REPORTING:  • Tie your leads back to a specific marketing initiative and calculate your marketing ROI WEBSITE ANALYTICS:  • Analyze your web traffic and see which sources are generating leads COMPETITOR TRACKING:  • Analyze your competitors’ online metrics 16
  • 17. SIMPLY. THE. BEST. Involution Digital offers the Best Marketing Strategies and Customer Support with: • • Unlimited Technical Support World-Class Consulting Contact Us today and we can discuss how we can help you get more leads, increase your sales, and measure everything you do. 17
  • 18. NEXT STEPS We back our work with a GUARANTEE. So let’s get your marketing in tip-top shape! Sign up for a FREE INBOUND MARKETING ASSESSMENT and one of Involution Digital’s Marketing Specialists will take a look at your current strategy to figure out which areas need improvement. Get customizable tips on how to improve: • • your website your LinkedIn profile • and your marketing plan! 18
  • 19. Involution Digital OUR TEAM Dave Presher, President & CEO dpresher@involutiondigital.com - Leader in Entertainment and Media for over 20 years - Known for his “Oh Wow’s” - Expert in Strategy, Branding, Innovation, Sales & Leadership - Senior Manager in Television, Radio, Digital and Professional Sports - Known for Attracting & Building Teams - A True Innovator with Creative Concepts READ MORE Todd Storch, VP of Strategy & New Tech tstorch@involutiondigital.com - Over 20 years of Senior Experience in the Radio & Digital Media Worlds - Extensive experience in Start-Up Companies - Helps companies build their Digital & Interactive Divisions - Is known for being an excellent Speaker, Author, Strategist and Innovator READ MORE Paige Blankenship, VP of Marketing paige@involutiondigital.com - Award Winning Executive - Over 20 years experience in Marketing & Business - Extensive Experience with Integrated Media Campaigns including Digital, Social, TV, Radio & Print - Principal owner of Orange Crush Project Marketing READ MORE 19 www.InvolutionDigital.com
  • 20. Involution Digital OUR TEAM Sandra Lombardo, Client Services Director slombardo@involutiondigital.com - Innovative Problem Solver - Client Growth Specialist - Excels with Campaign Execution - Organizational Guru - High Level of Emotional Intelligence - Talent for Quickly Mastering New Technology READ MORE Sara Gabriella, Content & Communications Director saragabriella@involutiondigital.com - Over 15 years experience as a Copywriter specializing in Digital Marketing Content - Over 10 years of experience as a content producer: including Television, Media, Social Media, and New Media - Published Columnist covering Social Good, Arts and Entertainment - Published Poet - Entertainment Professional: Screenwriter, Actor, Producer and Host - Co-founder of Finesse Media, serving as Content Director and Chief Communications Officer - Host and Script Live Events READ MORE 20 www.InvolutionDigital.com
  • 21. Involution Digital CONTACT US corporate headquarters San Francisco, CA phone: 415-275-0155 email: dpresher@involutiondigital.com web: www.InvolutionDigital.com be social with us: 21 www.InvolutionDigital.com
  • 22. Let’s get started!