2. 3 OUR SERVICES
4 INTRODUCTION
5 INBOUND MARKETING vs. OUTBOUND MARKETING ARTICLE
6 ONE. STOP. SHOP.
7 INBOUND + OUTBOUND = SUCCESS
8 LEADS IN. SALES UP.
9 KEEPING TRACK (ROI)
10 ALL-IN-ONE MARKETING SOLUTION
TABLE OF
11 SEO
CONTENTS
12 BLOGGING
13 LEAD GENERATION
14 LEAD MANAGEMENT
15 EMAIL MARKETING
16 MARKETING ANALYTICS
17 CONCLUSION / OUR TEAM / CONTACT US
3. OUR SERVICES
We are a Full Service Agency helping other small and large companies succeed. In the realm of
Social, Digital and Traditional Media, our services include:
Brand:
- B to B
- B to C
- B to B to C
Full Sales Cycle
Services: Creative
CEO Lead Services: Backend Analytics
From Prospecting to
Closing Generation -Logo Design
-Collateral
Full Website
Lead Generation Services
Content Factory:
Marketing: - Blogs
-Research
FULL - Videos
-Build Proposals SERVICE - White Papers
-Develop Campaigns - Engagement
AGENCY Website Analysis: Campaigns
- Roadmap
SEM / SEO -
Recommendation
-fire, ready, AIM!
Social Media Sites: Design for Social, Traditional &
Capital
-Optimization Customer Digital Media:
Fundraising &
-Development Interface - Consulting
Investment
-Custom Fan Pages -Execution
-LinkedIn profile -Design
Production & - and more...
Placement:
- TV
- Radio
3 - Print
4. INTRODUCTION
Involution Digital is a full service marketing agency that helps others succeed. Recently, we
became a Hubspot Certified Partner to bring our clients an easy, integrated, and powerful
marketing platform that will revolutionize the way you do marketing.
Marketing just changed forever. But what does that mean? Take a peek inside HubSpot 3 to
see how you can now make your marketing smarter, more personalized, and faster than
ever before.
4
5. Inbound Marketing vs.
Outbound Marketing: The
Rules have Changed
photo: Mike Licht, NotionsCapital.com
Most customers do not like traditional outbound marketing because they
view them as being intrusive. When customers want products, they want to
search for them right now and locate the nearest business that can provide
them with what they need. Users are much more receptive to messages
delivered through inbound marketing, such as social media channels and
Google searches.
CONTINUE
READING
ARTICLE!
Click Here
5
6. ONE. STOP. SHOP.
At Involution Digital, we offer everything you need as a company to be successful.
Some items include (but of course, are not limited to):
STRATEGY TACTICS CONTENT
GROW
ANALYTICS
BUSINESS
6
7. INBOUND + OUTBOUND = SUCCESS
When you can integrate Inbound Marketing techniques with Outbound Marketing techniques,
you have a recipe for success.
INBOUND OUTBOUND
&
MARKETING MARKETING
Communication is
interactive and two-way.
Customers come to you:
*Via search engines,
referrals, social media Customers come to you:
*Via TV, Radio, Print,
Banner Advertising,
Cold Calls
Marketers provide value.
Marketer seeks to entertain and/or educate.
7
8. DO YOU NEED MORE LEADS?
With social media and a website, we can help you generate more leads. And as a
result you will have an increase in your sales. We refer to this as:
Leads In. Sales Up.
1
1
Your
Website LinkedIn
Twitter
FourSquare
YouTube Facebook
6
8
9. KEEPING TRACK
Analyze which of your marketing activities are driving the highest ROI in terms of
visits, leads, and customers.
• Track how your
marketing is
performing in terms
of visitors, leads &
customers
• Measure the ROI of
your marketing
campaigns
• Drill into detailed
reports on your
performance
• Compare the
effectiveness of your
marketing channels
9
10. ALL IN
ONE
MARKETING
SOLUTION
GET FOUND:
> Help prospects find you online
CONVERT:
> Nurture your leads and drive conversions
ANALYZE:
> Measure and improve your marketing
INTEGRATE:
> Access the marketplace for apps and integrations
10
11. SEARCH
ENGINE
OPTIMIZATION
Our software has search engine
optimization built into the program.
This allows automatic link building that will
increase your website’s search rank.
KEYWORD ANALYSIS:
Find and track your most effective keywords
LINK TRACKING:
Track inbound links and the leads they’re generating
PAGE-LEVEL SEO:
Diagnose and fix poorly ranking sites
11
12. BLOGGING
Involution Digital specializes in
creating compelling content and
managing your blogs for you!
BLOGGING SOFTWARE AND ANALYTICS:
• Create and measure your blog
SOCIAL MEDIA MONITORING AND PUBLISHING:
• Track mentions and schedule posts
SOCIAL MEDIA ANALYTICS:
• See how social media efforts are paying off
12
13. LEAD
GENERATION
We give you the tools to turn
website visitors into Quality Leads.
LANDING PAGES:
➡ Quickly and easily build landing pages to capture lead information
CONTENT MANAGEMENT SYSTEM:
➡ Optimize your website to attract leads and drive conversions
A/B TESTING:
➡ Try out different versions of your web pages to see which convert better
13
14. LEAD
MANAGEMENT
With our software you are able to
track lead activity, find out what
webpages have the most traffic
and what search words lead them
to your website.
Anonymous Company Tracking:
• Automatically see which companies are viewing your website (even if they haven't filled
out a form)
Lead Intelligence:
• Give sales a full lead history, including page views, form submissions & emails
CRM Integration:
• Sync HubSpot with the CRM system you're already using to get closed-loop reporting
14
15. EMAIL
MARKETING Targeted emails increase marketing strategies
with our easy to use solutions.
EMAIL MANAGEMENT:
• Segment lists and target emails
LEAD NURTURING:
• Warm up leads with a series of customized emails
MARKETING AUTOMATION:
• Trigger personalized emails based on your leads' behavior online
15
16. MARKETING
ANALYTICS
We track ALL of your marketing activities and
automatically generate easy to read reports.
CLOSED-LOOP REPORTING:
• Tie your leads back to a specific marketing initiative and calculate your marketing ROI
WEBSITE ANALYTICS:
• Analyze your web traffic and see which sources are generating leads
COMPETITOR TRACKING:
• Analyze your competitors’ online metrics
16
17. SIMPLY. THE. BEST.
Involution Digital offers the Best Marketing Strategies and Customer Support
with:
•
•
Unlimited Technical Support
World-Class Consulting
Contact Us today and we can discuss
how we can help you get more leads,
increase your sales, and measure
everything you do.
17
18. NEXT STEPS
We back our work with a GUARANTEE. So let’s get your marketing in tip-top
shape! Sign up for a FREE INBOUND MARKETING ASSESSMENT and one of
Involution Digital’s Marketing Specialists will take a look at your current strategy
to figure out which areas need improvement.
Get customizable tips on how to improve:
•
•
your website
your LinkedIn profile
• and your marketing plan!
18
19. Involution Digital
OUR TEAM
Dave Presher, President & CEO
dpresher@involutiondigital.com
- Leader in Entertainment and Media for over 20 years
- Known for his “Oh Wow’s”
- Expert in Strategy, Branding, Innovation, Sales & Leadership
- Senior Manager in Television, Radio, Digital and Professional Sports
- Known for Attracting & Building Teams
- A True Innovator with Creative Concepts
READ MORE
Todd Storch, VP of Strategy & New Tech
tstorch@involutiondigital.com
- Over 20 years of Senior Experience in the Radio & Digital Media Worlds
- Extensive experience in Start-Up Companies
- Helps companies build their Digital & Interactive Divisions
- Is known for being an excellent Speaker, Author, Strategist and Innovator
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Paige Blankenship, VP of Marketing
paige@involutiondigital.com
- Award Winning Executive
- Over 20 years experience in Marketing & Business
- Extensive Experience with Integrated Media Campaigns including Digital, Social, TV, Radio & Print
- Principal owner of Orange Crush Project Marketing
READ MORE
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20. Involution Digital
OUR TEAM
Sandra Lombardo, Client Services Director
slombardo@involutiondigital.com
- Innovative Problem Solver
- Client Growth Specialist
- Excels with Campaign Execution
- Organizational Guru
- High Level of Emotional Intelligence
- Talent for Quickly Mastering New Technology
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Sara Gabriella, Content & Communications Director
saragabriella@involutiondigital.com
- Over 15 years experience as a Copywriter specializing in Digital Marketing Content
- Over 10 years of experience as a content producer: including Television, Media, Social Media, and New Media
- Published Columnist covering Social Good, Arts and Entertainment
- Published Poet
- Entertainment Professional: Screenwriter, Actor, Producer and Host
- Co-founder of Finesse Media, serving as Content Director and Chief Communications Officer
- Host and Script Live Events
READ MORE
20
www.InvolutionDigital.com
21. Involution Digital
CONTACT US
corporate headquarters
San Francisco, CA
phone:
415-275-0155
email:
dpresher@involutiondigital.com
web:
www.InvolutionDigital.com
be social with us:
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