Created for MovieSet.com to explore reasons, best practices and campaign strategy for promoting films in production by promoting from green light to red carpet.
3. More than Numbers
Unlike ʻtradʼ
Trackable
Growing
Efficient
* Fan Base & Culture
* Fest/Opening Success
* Documentary Archive
= Get to do it all
over again
12. Target Audience
* Age Range
* Gender
* Similar movies
* Based on a true story/
another medium
* Primary and Secondary
Genre
* One line description
* Product Placement
opportunities
* and importantly, tags
13. Crew/Cast/Phase Set-up
Register for a Lot Pass
to:
* Give access to tools
* Become first fans
Fill in Phases to:
* Forward motion
* Shooting schedule
19. Assembling
Kick off meeting
Producer
Production Coord.
Asst. Director
EPK cameraman
Stills photographer
Unit Publicist
Inform Cast and
Crew Early
20. Measuring
Search Results Engagement
• Fans
• Comments
• Video Views
• Re-Tweets
• Twitter messages
• Facebook messages
• Digg/Stumble submissions
• Social bookmarks
• Blog mentions/links
Analytics
21. More Help
Production Tools Social Mktg Services
http://corporate.movieset.com/tour http://corporate.movieset.com/services
movieset.com
blog.movieset.com
Twitter @movieset
22. Resources
Toolbox: Glossary:
Twitter Google Alerts
Facebook Google Juice
MySpace Web 2.0
YouTube Social media
Flickr Social networking
IMDb SEO/SEM
Wikipedia RSS
Hootsuite Blogs
Netvibes Video-blogs/Vlogs
Podcasts
23. Get the Guide
Social Promotion for Movies
A Practical Guide
http://corporate.movieset.com/blog
Get it & Share it
By Dave Olson for
MovieSet.com