Ad Networks Panel Reach Vs Niche

Jefferies & Company, Inc. Jefferies 4 th Annual Internet Conference February 27, 2008 CONFIDENTIAL DRAFT Member, SIPC Ad Networks Panel: Reach vs. Niche - the Conversion Game

Panelists Casper Seifert CFO David Liu Managing Director Internet & Digital Media Group John Ardis VP, Corporate Strategy Don Mathis President Art Shaw CEO ,[object Object],[object Object],[object Object],[object Object],1

What is the Online Advertising Opportunity? Global Online Advertising Revenue, 2005-2010E 1 US Online Advertising Expenditure, 2005-2010E 1 ,[object Object],($ billions) ($ billions) 22% CAGR 22% CAGR 3

How Are Advertisers Spending Their Money? ,[object Object],Advertising Spend Allocation – Q2 2007 1 4

Who are the Advertising Network Players? ,[object Object],[object Object],[object Object],(millions) Total Unique Visitors – January 2008 1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Platform-A Yahoo! Network* Google Ad Network* Specific Media* ValueClick Tribal Fusion Casale Media DRIVEpm adconion media group Connexus 5

John Ardis VP, Corporate Strategy 7

Integrated Interactive Services ValueClick, Inc. is literally the only online marketing services provider who covers all online marketing channels in-house , in volume and with 10 years experience in doing so ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Covering All Client Objectives AWARENESS LEADS SALES CRM Email Marketing CPL/CPA Programs Display/Rich Media/Video Behavioral Marketing Technology (Ad Serving, Email Deployment) Affiliate Marketing Search Marketing Comparison Shopping

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],ValueClick by the Numbers

Don Mathis President February 2008

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],A Performance-based Ad Network

CPA Performance Marketing: The Nexus of Acquisition and Conversion Discovery Identify the Right Inventory / Mine the Torso & Tail Price Point Management Pay the Right Price Offer Testing Create the Conversion Consumers Point of Inspiration Action Point of Fulfillment Acquisition ,[object Object],[object Object],[object Object],[object Object],Conversion ,[object Object],[object Object],[object Object],[object Object]

National Advertisers Small/Local Advertisers Self Serve (Ad Center) In-house Agency Services Outside Ad Agencies AD TYPE: TECHNOLOGY: “ ENTRY POINT”: IN-HOUSE OR NETWORK?: Text Ads Coupon Ads Search Display Email Widget/Apps Video DATA-LAYER: OPTIMIZATION & TARGETING Behavioral / Contextual / Geographic / Demographic / Time of Day

TradeDoubler in brief TradeDoubler generates over € 300 Million in revenue for our customers each month Independent market leading solutions within Affiliate, Campaigns, Search and Technology Over 12 Billion impressions and 7.6 Million leads per month Unrivalled experience with presence in Europe and Japan

The strategic assets An extensive pan- European network of advertisers and publishers Local presence in 18 European Countries and Japan Proven and flexible technolgy platform supporting business model Superior knowledge in online marketing Independent internet marketing solutions provider Products in Search, Technology, Campaigns and Affiliate. Covering +80% of total online adspend

Our Business ” To redefine the marketing landscape." ” We create results Through our knowledge For advertisers, publishers and agencies Globally Through marketing technology " Vision Mission

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2008 Connexus Corporation. All Rights Reserved. The contents of this document are proprietary and confidential.

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2008 Connexus Corporation. All Rights Reserved. The contents of this document are proprietary and confidential. Drag-and-drop form builder Web development services Conversion path optimization Lead scrubbing, validation, de-duplication and real-time delivery Male, 33, single HHI $50k, ZIP 10583 Owns iPhone Likes Coldplay, Radiohead Light drinker Female, 28, married w/ kids HHI $160k, ZIP 60647 Good credit Concerned about car safety Visited DVD review site Audience Profiles Form Builder Custom Form

Platform scales to any product, service or business, national or local Local exchange Advertisers bid for highly qualified, relevant leads Consumers protected with full privacy Publisher captures search revenue © 2008 Connexus Corporation. All Rights Reserved. The contents of this document are proprietary and confidential.

Dave’s Top Five ,[object Object],[object Object],[object Object],[object Object],[object Object],16 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Dave’s Top Five Back-up ,[object Object],[object Object],[object Object],[object Object],[object Object],15 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Ad Networks Panel Reach Vs Niche

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Viewers also liked

Viewers also liked (10)

Similar to Ad Networks Panel Reach Vs Niche

Similar to Ad Networks Panel Reach Vs Niche (20)

More from Dave Liu

More from Dave Liu (13)

Recently uploaded

Recently uploaded (20)

Ad Networks Panel Reach Vs Niche