Dave Kerpen's Keynote presentation from WSI's global conference.

1. #WSIMiami
Why It Pays
to Be Likeable
Dave Kerpen, CEO Likeable Local
September 2015
Author of 2 Likeable Books
Slideshare.com/davekerpen

2. #WSIMiami
11 Simple Concepts to Build a Likeable Business

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7 Simple Social Concepts
to Drive Results
1. Listen.
2. Respond.
3. Tell. Don’t Sell.
4. Be Authentic.
5. Advertise. Better.
6. Provide Value.
7. Be Grateful.

4. #WSIMiami
1. Listen First and Never
Stop Listening.
“When people talk, listen completely.
Most people never listen.”
- Ernest Hemingway

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Listen to your prospects.

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Listen to your customers.

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Your customers are asking for you.

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2. Respond. To Everyone.
“Life is 10% what happens to you and
90% how you react to it.”
-Charles Swindoll

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Responsiveness is No Longer Optional.

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LAST: Listen, Apologize, Solve, Thank.

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The 4 Most Important Words in Social Media
“I’m Sorry & Thank You.”

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Use Your Unique Brand Voice.

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Respond to Positive Comments Too.
In Your Own Unique Voice.

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3. Tell. Don’t Sell.
“Storytelling is the most powerful way
to put ideas in the world today.”
- Robert McKee

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My Story.

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Use Tools To Help You Tell Stories.

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Inspire Your Customers to Tell Your Story.

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4. Be Authentic. Be Real.
“I had no idea that being my authentic self could make me as rich as
I’ve become. If I had, I’d done it a lot earlier.”
- Oprah

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Be Yourself. Online and Offline.

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5. Advertise (Better).
“Nobody reads ads. People read what interests them,
and sometimes that’s an ad.”
- Howard Luck Gossage

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Use Hypertargeting and Nonotargeting.

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92% of people trust their friend’s recommendations.

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6. Provide Value. For Free.
“Try not to become a man of success, but rather
try to become a man of value.”
- Albert Einstein

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10% Off : Marketing
50% Off: Value
100% Off: Loyal customers for life

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Cumberland Farms: Free Chillzone Day.

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Loyal Customers For Life.

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Provide B2B Value through LinkedIn, Webinars,
Articles, & eBooks.

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7. Be Grateful.
“I would maintain that thanks are the highest form of thought, and that
gratitude is happiness doubled by wonder.”
- G.K. Chesterton

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The Power of “Thank You”

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Donors Choose, R.O.I. of Gratitude.
The Original Social Media.
Those who received
handwritten thank you
notes were 38% more
likely to donate again!

31. #WSIMiami
SIGN UP 1 Likeable Customer & get $75 Amex Gift Card
SIGN UP 2 Likeable Customers & get $200 Amex Gift Card
#WSIMiami Special
**Customers must sign up before Sept 30 for you to redeem special offer **

32. #WSIMiami
“How dare you settle for less when the world
has made it so easy for you to be remarkable?”
- Seth Godin
@DaveKerpen
dave@likeable.com
DaveLinkedin.com
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