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Why It Pays to Be Likeable

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Dave Kerpen's Keynote presentation from WSI's global conference.

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Why It Pays to Be Likeable

  1. 1. #WSIMiami Why It Pays to Be Likeable Dave Kerpen, CEO Likeable Local September 2015 Author of 2 Likeable Books Slideshare.com/davekerpen
  2. 2. #WSIMiami 11 Simple Concepts to Build a Likeable Business
  3. 3. #WSIMiami 7 Simple Social Concepts to Drive Results 1. Listen. 2. Respond. 3. Tell. Don’t Sell. 4. Be Authentic. 5. Advertise. Better. 6. Provide Value. 7. Be Grateful.
  4. 4. #WSIMiami 1. Listen First and Never Stop Listening. “When people talk, listen completely. Most people never listen.” - Ernest Hemingway
  5. 5. #WSIMiami Listen to your prospects.
  6. 6. #WSIMiami Listen to your customers.
  7. 7. #WSIMiami Your customers are asking for you.
  8. 8. #WSIMiami 2. Respond. To Everyone. “Life is 10% what happens to you and 90% how you react to it.” -Charles Swindoll
  9. 9. #WSIMiami Responsiveness is No Longer Optional.
  10. 10. #WSIMiami LAST: Listen, Apologize, Solve, Thank.
  11. 11. #WSIMiami The 4 Most Important Words in Social Media “I’m Sorry & Thank You.”
  12. 12. #WSIMiami Use Your Unique Brand Voice.
  13. 13. #WSIMiami Respond to Positive Comments Too. In Your Own Unique Voice.
  14. 14. #WSIMiami 3. Tell. Don’t Sell. “Storytelling is the most powerful way to put ideas in the world today.” - Robert McKee
  15. 15. #WSIMiami My Story.
  16. 16. #WSIMiami Use Tools To Help You Tell Stories.
  17. 17. #WSIMiami Inspire Your Customers to Tell Your Story.
  18. 18. #WSIMiami 4. Be Authentic. Be Real. “I had no idea that being my authentic self could make me as rich as I’ve become. If I had, I’d done it a lot earlier.” - Oprah
  19. 19. #WSIMiami Be Yourself. Online and Offline.
  20. 20. #WSIMiami 5. Advertise (Better). “Nobody reads ads. People read what interests them, and sometimes that’s an ad.” - Howard Luck Gossage
  21. 21. #WSIMiami Use Hypertargeting and Nonotargeting.
  22. 22. #WSIMiami 92% of people trust their friend’s recommendations.
  23. 23. #WSIMiami 6. Provide Value. For Free. “Try not to become a man of success, but rather try to become a man of value.” - Albert Einstein
  24. 24. #WSIMiami 10% Off : Marketing 50% Off: Value 100% Off: Loyal customers for life
  25. 25. #WSIMiami Cumberland Farms: Free Chillzone Day.
  26. 26. #WSIMiami Loyal Customers For Life.
  27. 27. #WSIMiami Provide B2B Value through LinkedIn, Webinars, Articles, & eBooks.
  28. 28. #WSIMiami 7. Be Grateful. “I would maintain that thanks are the highest form of thought, and that gratitude is happiness doubled by wonder.” - G.K. Chesterton
  29. 29. #WSIMiami The Power of “Thank You”
  30. 30. #WSIMiami Donors Choose, R.O.I. of Gratitude. The Original Social Media. Those who received handwritten thank you notes were 38% more likely to donate again!
  31. 31. #WSIMiami SIGN UP 1 Likeable Customer & get $75 Amex Gift Card SIGN UP 2 Likeable Customers & get $200 Amex Gift Card #WSIMiami Special **Customers must sign up before Sept 30 for you to redeem special offer **
  32. 32. #WSIMiami “How dare you settle for less when the world has made it so easy for you to be remarkable?” - Seth Godin @DaveKerpen dave@likeable.com DaveLinkedin.com THANK YOU/ GRAND PRIZE/ QUESTIONS