YouScan Company Overview - Social Media Listening with Visual Insights.pdf
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7 Proven Strategies to Maximize Twitter for Your Business
1. 7 Proven Strategies
to Maximize Twitter
for Your Business
Dave Kerpen
CEO, Likeable Local
#SMTLive | @DaveKerpen
2. Today Weâll Cover:
1.Why Twitter?
2.Seven strategies for Twitter
success
3.Twitter for Customer Service
4.How Likeable Local can help
#SMTLive | @DaveKerpen
3. But first, a tale of Twitter...
In Las Vegas
About the Aria And the Rio
And how a little
empathy goes a long
way!
#SMTLive | @DaveKerpen
4. These are a few of my favorite statsâŚ
Promoted tweets boost offline sales by
29%
About 92% of international brands tweet more
than once daily, 36% of which are link-
containing tweets
85% of followers feel more connected with
a small business after following them 70% of marketers
will
increase spend
on social in 2015
Over $8.5 billion was spent on social media in 2014
And projected spend for 2018 is $14 billion
About 63% of Twitter
users regard their
smartphones as
their primary tweeting device
Sources: HubSpot, Simply Measured, Twitter, eMarketer
#SMTLive | @DaveKerpen
7. Why Listen?
Why Listen?
o Make people feel heard
o Gain a better understanding of
your customers
o Uncover new opportunities
o Contribute to future product
planning & discover customersâ
likes, dislikes, wants & needs
#SMTLive | @DaveKerpen
8. Identify WHAT & WHO To Listen To
FIRST, ASK YOURSELF THESE QUESTIONS:
⢠âWhatâs important to your business?â
⢠âWhatâs important to your customers?â
⢠âWho is important to your customers?â
⢠âWho is important in your industry?â
#SMTLive | @DaveKerpen
9. Choose The Right Keywords
o Identify the right keywords and
phrases thatâll give you the most
relevant Twitter conversations!
o Listen to industry influencers!
ď Theyâre the people who your
customers are also listening to!
#SMTLive | @DaveKerpen
10. 2. Respond to Everyone
80% of Customer Service
inquiries go unanswered on
social media
By being in the top 20%, you can
establish your company as a leader
#SMTLive | @DaveKerpen
Source: Adweek
11. Telephone Customer Service is OUT
o Customer service is no
longer just phone lines.
o Twitter is now where
people express their
opinions.
o Twitter is PUBLIC!
#SMTLive | @DaveKerpen
12. Twitter = The New Customer Service Tool
#SMTLive | @DaveKerpen
Source: Social Media Examiner
13. The Power of Responding
71% of customer complaints on Twitter go unanswered
YET, 83% of people appreciate being answered
by a company when they receive a response
HOWEVER, 63% would not like it or hate it if the company contacted them
about something other than their complaint tweet
So on Twitter, respond to EVERYONE with a timely & pertinent
response
Source: Maritz Research
#SMTLive | @DaveKerpen
14. How To Respond
1) Respond quickly and publicly
⢠Always apologize
⢠Mention youâll send a private message
⢠This lets the commenter, and anyone else
listening know that youâre also listening
2) Resolve privately
⢠Avoid further public back and forth, and fix the
problem!
#SMTLive | @DaveKerpen
15. Notice: Respond quickly
AND with an apology!
Letâs Take a Look at Some Examples!
#SMTLive | @DaveKerpen
Source: Fluid Digital, Courtyleer
17. Responding to Negative Comments
The Two Rules Of Thumb:
1) Do Not Ignore
â Ignoring tells your customer you donât care
â Exceptions = obscene comments, private information
2) Donât be defensive
#SMTLive | @DaveKerpen
Like this ď
18. Say Thank You!
Donât forget to
respond to positive
comments too!
A âthank youâ is just
as important as an
âIâm sorryâ!
#SMTLive | @DaveKerpen
19. Maximize Exposure:
Know Your Twitter Timing
The average shelf life of a tweet is only 20 minutes!
So, how do you maximize your Twitter exposure?
Cater to your fans who are on Twitter at different times!
#SMTLive | @DaveKerpen
21. Repeat Tweets
Use Twitter Reverb by Likeable Hub to
help!
âRepeating a tweet gets
you 86% as much
performance as the initial
tweet!â
#SMTLive | @DaveKerpen
23. Why Hashtag?
o Hashtags = trackable
Twitter keywords!
o Hashtags let your
tweets become part of
larger conversations to
gain more visibility
#SMTLive | @DaveKerpen
Source: Go Brand Go
24. Hashtag Tips
1)Create a hashtag before
promoting an initiative
2)Make it simple
3)Make it easy to use
4)Make it FUN (and
informative)!
#SMTLive | @DaveKerpen
Source: Front Man Marketing
26. Advertise Smarter
Ad Copy Rules of Thumb:
1. Be Clear and Concise
2. Keep Your Objective
in Mind
3. Always Be Helping
Donât forget to optimize your
visuals for mobile, too!
Be creative. Be unique. Be Visual.
ď Visual content is consumed most directly on social media
#SMTLive | @DaveKerpen
27. Set Smart Objectives
⢠What do you want to achieve in your ad campaign?
â More followers?
â More click-throughs?
â More engagement?
â More app installs?
â More leads?
⢠Setting goals will set you up to
succeed!
#SMTLive | @DaveKerpen
28. Find Your Perfect Audience
Twitter has dozens of targeting options to find
YOUR perfect audience
Upload a list of contacts & create a custom or
lookalike audience based on people you
know are receptive to your ads
#SMTLive | @DaveKerpen
29. 6. Join The Conversation
#SMTLive | @DaveKerpen
30. Why Join Conversations?
o Listening and engaging doesnât have
to be limited to only your customer
base!
o Find new potential fans conversing
about similar topics!
o Engaging can convert fansď leadsď
customers
o Engage with folks talking about your
competitors so they know your brand
too!
#SMTLive | @DaveKerpen
31. How To Join The Conversation
#SMTLive | @DaveKerpen
32. 7. Use Tools
Succeeding on Twitter requires care and regular attention,
which takes time and resources!
#SMTLive | @DaveKerpen
34. Why Use Social Tools?
Tools can help with:
1. Content
2. Listening
3. Analytics
4. Repeating
#SMTLive | @DaveKerpen
35. Click To Tweet
1. Write a tweet
2. Create a shareable
custom link with that
tweet
3. Make it easy for your
audience to send out
your curated message
4. Track the activity of
that link
#SMTLive | @DaveKerpen
36. Social Quant
⢠Increase your followers
⢠Expand real connections
⢠Identify relevant potential
connections
⢠Expand your market
visibility
⢠Analyze your growth
#SMTLive | @DaveKerpen
37. Likeable Hub
Likeable Hub is an
accessible app that can help
you:
⢠Share content across
channels
⢠Listen
⢠Create content ideas
⢠Repeat tweets
⢠Generate leads & referrals
⢠Measure your progress
#SMTLive | @DaveKerpen
39. Likeable Hub VIP
#SMTLive | @DaveKerpen
Choose from thousands of content
ideas and trending news posts to
share in seconds.
40. TURBOPOST ⢠Technology
#SMTLive | @DaveKerpen
Strategically
Repeated Tweets:
Reverb for Twitter
automatically
repeats your posts 5
times to maximize
reach and
engagement
Clicking âTurboPostâ turns
your Facebook post into a
âboosted post on your
businessâ page to increase
audience reach!