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Social Media Trends and How To Succeed

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Dave Kerpen
Dave Kerpen
TechnologyBusiness
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Social Media Trends + How to Succeed Presented by Dave Kerpen CEO Likeable Media
In This Deck: • What ’s Next? Social Media: The Facts • Shifting Trends • Facebook Changes • The Importance of Location
What ’s Next? Social Media: The Facts Average user is connected to 80 community pages, groups and events. (Facebook) 70% of bloggers are organically talking about brands on their blog. 38% of bloggers post brand or product reviews. (Technorati) 75 percent of Brand ‘Likes’ on Facebook come from advertisements. (Mashable) Mark Zuckerberg is the top person on Google Plus with 485,286+ people in circles. (IdentyMe.com)
Shifting Trends
Increasing Numbers In 2011, 93% of businesses use Facebook and 84% use Twitter. Facebook now has over 800 Million monthly active users THIS JUST IN: Google+ now has over 40 million users 93% of Facebook users (or approximately 60% of the US online population) engage in some form of "Like" behavior at least monthly On a Monthly basis… 52 % click a Facebook "Like" button on another site (e.g. news site, blog, brand website, etc.) 45%"Like" a company Facebook page 44%"Like" something posted by a company on Facebook 74% "Like" something posted by a friend on Facebook *Source: Exact Target
Google+: The Facts
Increasing Usage
Shifting Search This is how we find info…
… here ’s how info is finding us.
Facebook Changes
The News Feed
The Ticker
The Timeline
Timeline for Brands?
The Importance of Location
Location, Location, Location With deals via social networking emerging, there is the opportunity to localize companies and brands.
foursquare: 10 Million Users
foursquare: The Facts
Thank You / Questions? Dave Kerpen CEO http://Facebook.com/davekerpen http://Twitter.com/davekerpen [email_address] (212) 660-2458

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Social Media Trends and How To Succeed

  • 1. Social Media Trends + How to Succeed Presented by Dave Kerpen CEO Likeable Media
  • 2. In This Deck: • What ’s Next? Social Media: The Facts • Shifting Trends • Facebook Changes • The Importance of Location
  • 3. What ’s Next? Social Media: The Facts Average user is connected to 80 community pages, groups and events. (Facebook) 70% of bloggers are organically talking about brands on their blog. 38% of bloggers post brand or product reviews. (Technorati) 75 percent of Brand ‘Likes’ on Facebook come from advertisements. (Mashable) Mark Zuckerberg is the top person on Google Plus with 485,286+ people in circles. (IdentyMe.com)
  • 5. Increasing Numbers In 2011, 93% of businesses use Facebook and 84% use Twitter. Facebook now has over 800 Million monthly active users THIS JUST IN: Google+ now has over 40 million users 93% of Facebook users (or approximately 60% of the US online population) engage in some form of "Like" behavior at least monthly On a Monthly basis… 52 % click a Facebook "Like" button on another site (e.g. news site, blog, brand website, etc.) 45%"Like" a company Facebook page 44%"Like" something posted by a company on Facebook 74% "Like" something posted by a friend on Facebook *Source: Exact Target
  • 8. Shifting Search This is how we find info…
  • 9. … here ’s how info is finding us.
  • 15. The Importance of Location
  • 16. Location, Location, Location With deals via social networking emerging, there is the opportunity to localize companies and brands.
  • 19. Thank You / Questions? Dave Kerpen CEO http://Facebook.com/davekerpen http://Twitter.com/davekerpen [email_address] (212) 660-2458