1. Why It Pays to be Likeable:
7 Simple Social Media
Concepts To Drive Results
@DaveKerpen, CEO, @LikeableLocal
Author of 2 @LikeableBook’s
dave@likeable.com
Slideshare.com/davekerpen
#GROWCO

2. Social Media Realities
• Social Media is not free.
• Social Media will not bring you
instant results.
• Social Media cannot make up
for a bad product or service.
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3. 18 Social Media
Strategies To
Become More
Likeable And
Grow Your
Business
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4. 7 Simple Social Media Concepts To
Drive Results
Listening.
Responsiveness.
Storytelling.
Authenticity.
Advertising.
(Better).
Value.
Gratefulness.
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5. Listen First And Never Stop Listening.
When people talk, listen
completely. Most people never
listen.
- Ernest Hemingway
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6. Listen to Your Prospects
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7. Your Customers Are Asking For You
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8. Two ears, one mouth,
many opportunities.
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9. Respond.
(To Everyone).
Life is ten percent what happens to
you and ninety percent how you
respond to it.
- Charles Swindoll
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10. Responsiveness Is No Longer Optional
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11. #GROWCO

12. The 4 Most Important Words In Social Media:
I’m Sorry & Thank You
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13. #GROWCO

14. Respond To Positive Comments Too
In Your Unique Brand Voice
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15. Join A Conversation
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16. Tell, Don’t Sell.
Storytelling is the most powerful
way to put ideas into the world
today.
- Robert McAfee Brown
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17. My Story
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18. How To Find Your Story
• Your humble beginnings
• Customers who have
overcome obstacles
• Employee challenges
• Inside the lives of
leadership
• Community & charity
partnerships
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19. Use Social And Online Tools To Tell Your Story
• Website
• Social networks
• Online video
• Pictures
• Webinars
• Ebooks &
Whitepapers
• Tweets
“For sale: Baby shoes. Never worn.”
- Hemingway
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20. Inspire Your Customers To Tell Your Story
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21. Authenticity:
Just Be You.
I had no idea that being your
authentic self could make me as
rich as I ve become. If I had, I d
have done it a lot earlier.
– Oprah Winfrey
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22. Be Vulnerable and Real.
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23. Be You, Online And Offline, In Public And In Private
@dens
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24. Show Your Brand’s Personality
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25. Advertise.
(Better).
Many a small thing has been
made large by the right kind of
advertising.
– Mark Twain
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26. Use LinkedIn To Target Professionals
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27. Use Hyper Targeting/Nano Targeting On
Facebook And LinkedIn
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28. 92% Of People Trust Their Friends’ Recommendations
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29. Give Away Value.
Strive not to be a man of
success, but rather to be a
man of value.
- Albert Einstein
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30. 10% Off = Marketing
50% Off = Value
100% Off = Loyal customers for life
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31. Provide B2B Value Through
Facebook, Webinars, Articles And White Papers
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32. Be Grateful.
I would maintain that thanks
are the highest form of
thought, and that gratitude is
happiness doubled by wonder.
- G.K. Chesterton
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33. The Value of “Thank You”
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34. The Original Social Media: Donor’s Choose,
R.O.I. of Gratitude
Those who
received
handwritten
thank you
notes were 38%
more likely to
donate again!
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35. Surprise Gratitude Activity
Thank You!
Feedback/Grand Prize
@DaveKerpen
FB.com/LikeableMedia
FB.com/LikeableLocal
@LikeableMedia @LikeableLocal
dave@likeable.com
LinkedIn.com/in/DaveKerpen
#GROWCO