@DaveKerpen | #LikeableWebinar
A Local Business
Bootcamp
5 Concepts for Social Success
Presented by: Dave Kerpen
CEO, Like...
@DaveKerpen | #LikeableWebinar
1. Listen and respond. To everyone.
2. Share Compelling Stories.
3. Pay to Play.
4. Recogni...
A Few of My Favorite Stats…
Source: Zephoria
Every 60 seconds: 293,000 FB
statuses are updated, 350,000
tweets are sent, a...
@DaveKerpen | #LikeableWebinar
#1. Listen and Respond. To Everyone
“Life is 10% what happens to you and
90% how you react ...
@DaveKerpen | #LikeableWebinar
But first, a tale about listening...
In Las Vegas
About the Aria And the Rio
And how a litt...
@DaveKerpen | #LikeableWebinar
People are talking about needing your services right now.
@DaveKerpen | #LikeableWebinar
Responsiveness is No Longer Optional.
How should you deal with a negative comment?
• Delete it?
NO! Deleting tells your customer “I
don’t care.”
• Ignore it?
NO...
@DaveKerpen | #LikeableWebinar
LAST: Listen, Apologize, Solve, Thank.
“We’re sorry you had a bad experience, Ray. We’ve se...
@DaveKerpen | #LikeableWebinar
The 4 Most Important Words in Social Media
“I’m Sorry & Thank You.”
@DaveKerpen | #LikeableWebinar
Use Your Unique Brand Voice.
#2. Share Compelling Stories
My Story
@DaveKerpen | #LikeableWebinar
• Tips to Stay Engaging:
– Keep It Visual
– Keep It Simple
– Be Inquisitive!
Social pages with engaging content increase c...
Engage through: educating, entertaining, & inspiring
(+ occasionally promoting)
Create A Content Balance
@DaveKerpen | #Li...
Try These Other Social Content Tips...
~From our Free eBook SocialContentEBook.com ~
1. Give your followers a reason to en...
#3. Pay To Play
→ Make sure your updates are actually seen by your audience.
Use Facebook, Twitter, Instagram, & LinkedIn ...
@DaveKerpen | #LikeableWebinar
Why Pay to Play?
“Facebook Reachageddon”
means businesses now have
to pay to play to get th...
@DaveKerpen | #LikeableWebinar
oCreate Smart Audiences
oEmbrace Hypertargeting
oUse Lookalike & Custom
Audiences
oCustomiz...
Create Smart Audiences
Target exactly the people who matter most to your business.
Specify everything from gender, to inco...
@DaveKerpen | #LikeableWebinar
The Power of Hypertargeting
@DaveKerpen | #LikeableWebinar
Custom & Lookalike Audiences
✓ Get more business and referrals from current customers
✓ Att...
@DaveKerpen | #LikeableWebinar
Customize Ads For Mobile Too
!
Mobile→
Newsfeed
←Desktop
Newsfeed
ROI: You need it, you crave it, but where can you find it?
#4. Recognize Your ROI (Return On Investment
@DaveKerpen | #Lik...
The Many Forms of ROI on Social
o Referrals
o Offers Redeemed & Shared
o Positive Reviews
o Repeat business from current c...
1. Referrals
@DaveKerpen | #LikeableWebinar
Referrals = Social ROI
• People are 4x more likely to buy when referred by a friend
(Nielsen)
• A referral is the best gif...
Generate both private & public
referrals to generate business!
^128 Referrals!
@DaveKerpen | #LikeableWebinar
2. Offers: Redeemed & Shared
@DaveKerpen | #LikeableWebinar
3. Positive Reviews & Testimonials
92% of consumers around the world say they
trust earned media (like testimonials) above...
o Proactively generate reviews & testimonials to republish later.
o Create a system to monitor & track reviews & testimoni...
4. Repeat Business From Current Customers
• Look out for
– Posts on your business pages
– Direct private messages
• This i...
5. Tagging Friends In Posts
@DaveKerpen | #LikeableWebinar
6. Education → Trust → Loyalty → ROI
@DaveKerpen | #LikeableWebinar
7. Engagement on Merchandise Posts
@DaveKerpen | #LikeableWebinar
@DaveKerpen | #LikeableWebinar
#5. Time is Money: Automate & Repeat!
Succeeding on social
media takes care and
regular att...
Tools We Love
@DaveKerpen | #LikeableWebinar
@DaveKerpen | #LikeableWebinar
About Likeable Hub
• Use thousands of content ideas at your fingertips and pre-plan your po...
@DaveKerpen | #LikeableWebinar
TurboPost ™ Technology
@DaveKerpen | #LikeableWebinar
Likeable Hub Site
@DaveKerpen | #LikeableWebinar
Learn More | Special Promotion
1. LEARN MORE about Likeable Hub
2. SIGN UP before December ...
@DaveKerpen | #LikeableWebinar
Grand Prize!
QUESTIONS?
Dave Kerpen
@DaveKerpen
Likeable Local
@LikeableLocal
Don’t forget ...
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A Local Business Bootcamp: 5 Concepts for Social Success

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As a small business, your online presence is important, but have you ever thought your business lacked the special skills to really shine online? Don't worry, Likeable Local and SMT are here to help. Get your digital ducks in a row by keeping up with the latest trends to better your business with Likeable Local CEO and NYTimes Bestselling author, Dave Kerpen.

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A Local Business Bootcamp: 5 Concepts for Social Success

  1. @DaveKerpen | #LikeableWebinar A Local Business Bootcamp 5 Concepts for Social Success Presented by: Dave Kerpen CEO, Likeable Local
  2. @DaveKerpen | #LikeableWebinar 1. Listen and respond. To everyone. 2. Share Compelling Stories. 3. Pay to Play. 4. Recognize Your ROI (Return on Investment) 5. Time is Money: Automate & Repeat! 5 Concepts for Social Success
  3. A Few of My Favorite Stats… Source: Zephoria Every 60 seconds: 293,000 FB statuses are updated, 350,000 tweets are sent, and 13 professional articles are published on LinkedIn Americans spend on average 2.7 hours per day on social media Highest social traffic occurs mid-week between 1 to 3 pm. Over 45 million Facebook and 4 million LinkedIn business pages exist In 2016, there will be an estimated 2.13 billion people on social media @DaveKerpen | #LikeableWebinar
  4. @DaveKerpen | #LikeableWebinar #1. Listen and Respond. To Everyone “Life is 10% what happens to you and 90% how you react to it.” -Charles Swindoll
  5. @DaveKerpen | #LikeableWebinar But first, a tale about listening... In Las Vegas About the Aria And the Rio And how a little empathy goes a long way!
  6. @DaveKerpen | #LikeableWebinar People are talking about needing your services right now.
  7. @DaveKerpen | #LikeableWebinar Responsiveness is No Longer Optional.
  8. How should you deal with a negative comment? • Delete it? NO! Deleting tells your customer “I don’t care.” • Ignore it? NO! No response is a response. @DaveKerpen | #LikeableWebinar
  9. @DaveKerpen | #LikeableWebinar LAST: Listen, Apologize, Solve, Thank. “We’re sorry you had a bad experience, Ray. We’ve sent you a private message to solve the problem.”
  10. @DaveKerpen | #LikeableWebinar The 4 Most Important Words in Social Media “I’m Sorry & Thank You.”
  11. @DaveKerpen | #LikeableWebinar Use Your Unique Brand Voice.
  12. #2. Share Compelling Stories My Story @DaveKerpen | #LikeableWebinar
  13. • Tips to Stay Engaging: – Keep It Visual – Keep It Simple – Be Inquisitive! Social pages with engaging content increase credibility & keep your followers coming back for more. @DaveKerpen | #LikeableWebinar
  14. Engage through: educating, entertaining, & inspiring (+ occasionally promoting) Create A Content Balance @DaveKerpen | #LikeableWebinar
  15. Try These Other Social Content Tips... ~From our Free eBook SocialContentEBook.com ~ 1. Give your followers a reason to engage 2. Think positive 3. Remember to K-I-S-S (Keep It Simple, Stupid!) 4. Have a Conversation 5. Ask Yourself: Is it Shareable? 6. Know How to Properly Curate 7. Be Mindful of the 4-1-1 Rule 8. Keep It Timely 9. Use Visuals To Enhance Your Message 10.Tell a Story @DaveKerpen | #LikeableWebinar
  16. #3. Pay To Play → Make sure your updates are actually seen by your audience. Use Facebook, Twitter, Instagram, & LinkedIn Ads! @DaveKerpen | #LikeableWebinar
  17. @DaveKerpen | #LikeableWebinar Why Pay to Play? “Facebook Reachageddon” means businesses now have to pay to play to get their content seen Facebook Reachageddon= The End of Organic Reach. If you aren’t paying to boost your posts, only 1-2% of your fans will see your posts organically
  18. @DaveKerpen | #LikeableWebinar oCreate Smart Audiences oEmbrace Hypertargeting oUse Lookalike & Custom Audiences oCustomizing for Mobile Facebook Ads: Quick Wins That Work
  19. Create Smart Audiences Target exactly the people who matter most to your business. Specify everything from gender, to income, to job title, to interests, to location! @DaveKerpen | #LikeableWebinar
  20. @DaveKerpen | #LikeableWebinar The Power of Hypertargeting
  21. @DaveKerpen | #LikeableWebinar Custom & Lookalike Audiences ✓ Get more business and referrals from current customers ✓ Attract people similar to your current customers ✓ Get already-interested prospects closer to buying ✓ Retarget “cold-feet” visitors
  22. @DaveKerpen | #LikeableWebinar Customize Ads For Mobile Too ! Mobile→ Newsfeed ←Desktop Newsfeed
  23. ROI: You need it, you crave it, but where can you find it? #4. Recognize Your ROI (Return On Investment @DaveKerpen | #LikeableWebinar
  24. The Many Forms of ROI on Social o Referrals o Offers Redeemed & Shared o Positive Reviews o Repeat business from current customers o Tagging Friends In Posts o Education → Trust → Loyalty → ROI o Engagement on Merchandise Posts @DaveKerpen | #LikeableWebinar
  25. 1. Referrals @DaveKerpen | #LikeableWebinar
  26. Referrals = Social ROI • People are 4x more likely to buy when referred by a friend (Nielsen) • A referral is the best gift a customer or fan can give you! • Use social to generate referrals at scale • An effective social referral program includes a CTA (call-to-action), compelling image, easy-to-use landing page (with a form!) , & easy tracking @DaveKerpen | #LikeableWebinar
  27. Generate both private & public referrals to generate business! ^128 Referrals! @DaveKerpen | #LikeableWebinar
  28. 2. Offers: Redeemed & Shared @DaveKerpen | #LikeableWebinar
  29. 3. Positive Reviews & Testimonials 92% of consumers around the world say they trust earned media (like testimonials) above all other forms of advertising. (Nielsen) @DaveKerpen | #LikeableWebinar
  30. o Proactively generate reviews & testimonials to republish later. o Create a system to monitor & track reviews & testimonials o Use Facebook to encourage reviews on other channels that are important to your business @DaveKerpen | #LikeableWebinar
  31. 4. Repeat Business From Current Customers • Look out for – Posts on your business pages – Direct private messages • This is business coming right to your (digital) door! @DaveKerpen | #LikeableWebinar
  32. 5. Tagging Friends In Posts @DaveKerpen | #LikeableWebinar
  33. 6. Education → Trust → Loyalty → ROI @DaveKerpen | #LikeableWebinar
  34. 7. Engagement on Merchandise Posts @DaveKerpen | #LikeableWebinar
  35. @DaveKerpen | #LikeableWebinar #5. Time is Money: Automate & Repeat! Succeeding on social media takes care and regular attention, which takes time!
  36. Tools We Love @DaveKerpen | #LikeableWebinar
  37. @DaveKerpen | #LikeableWebinar About Likeable Hub • Use thousands of content ideas at your fingertips and pre-plan your posts for the most effective times • Automatically scheduled industry-specific content for Facebook, Twitter, & LinkedIn Content Creation & Scheduling
  38. @DaveKerpen | #LikeableWebinar TurboPost ™ Technology
  39. @DaveKerpen | #LikeableWebinar Likeable Hub Site
  40. @DaveKerpen | #LikeableWebinar Learn More | Special Promotion 1. LEARN MORE about Likeable Hub 2. SIGN UP before December 16th 3. MENTION this webinar 4. SAVE BIG $$$ on packages • Save on monthly prices • Reduced contract length • Other savings, too! • SET UP A DEMO at LikeableDemo.com • OR CALL 212.359.4347 Learn how Likeable Hub can help grow your social through automation!
  41. @DaveKerpen | #LikeableWebinar Grand Prize! QUESTIONS? Dave Kerpen @DaveKerpen Likeable Local @LikeableLocal Don’t forget to redeem your Likeable saving at LikeableDemo.com or call 212-359-4347 TODAY!

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