1.
#LikeableWebinar
9 Ways to Optimize
LinkedIn for Business
Dave Kerpen
CEO, Likeable Local
@DaveKerpen

2.
#LikeableWebinar
Your Host!
30% of SMBs use LinkedIn regularly—
making it the most frequented platform.
Sources: Inc, LinkedIn, Marketing Land

3.
#LikeableWebinar
The Basics…
LinkedIn is a business-oriented social
network that launched on May 5th, 2003.
LinkedIn now has more than 433 million
users and 3+ million company pages.
30% of SMBs use LinkedIn regularly—
making it the most frequented platform.
Sources: Inc, LinkedIn, Marketing Land

4.
#LikeableWebinar
9 Ways to Optimize LinkedIn For Your Business
1. Customize Your Profile to Boost Your
Business
2. Publish On LinkedIn
3. Share Updates Personally & As A Business
4. Leverage LinkedIn Listening
5. Create LinkedIn Groups
6. Discover & Connect with Influencers
7. Recruit Amazing Talent
8. Advertise To Strategic People
9. Integrate with Twitter & Slideshare

5.
#LikeableWebinar
1. Customize Your Profile
to Boost Your Business
• Make a custom
URL
• Add a professional
profile picture to
your profile
• Add a background
photo
• Hyperlink to your
company
• Search engine
optimize your profile
• Show work
examples

6.
#LikeableWebinar
Customizing Your Profile
Custom URL
Profile Picture

7.
#LikeableWebinar
Background Photos

8.
#LikeableWebinar
Hyperlink to Your Company’s Site
Hyperlink your company website to
your profile under Contacts

9.
#LikeableWebinar
Search Engine Optimization
When creating your profile, include keywords that
prospects or clients would enter into LinkedIn or any
other search engine

10.
#LikeableWebinar
Show Work Examples

11.
#LikeableWebinar
2. Publish On LinkedIn
• Becoming an author on
LinkedIn helps establish
you as an expert
• Post links to blogs,
news articles, &
more!
• Helps with lead gen,
customer retention,
and awareness! pay attention to folks who are
engaging with your posts!

12.
#LikeableWebinar
Publishing Blog Posts
1. Think of a great headline
2. Find/take a compelling
photo
3. Write a concise post
4. Include strong calls to
action at the bottom of
your post
5. Share across different
social media channels!
• Become a thought leader in
your industry
• Follow these steps to most
effectively blog:

13.
#LikeableWebinar

14.
#LikeableWebinar
3. Listen to Shared Content That's
Relevant To You
• Update your status 5-8 times a
day!
• The best times to post are
7am-8am and 5pm-6pm.
• The best days to post are
weekdays.
• 93% of B2B marketers rate
LinkedIn as the top B2B social
media lead generation source.
Source: Marketing Ninjas
Search your company name or interesting keywords

15.
#LikeableWebinar

16.
#LikeableWebinar
Sort Your Updates

17.
#LikeableWebinar
Tools To Help With Posting

18.
#LikeableWebinar
4. Leverage LinkedIn Listening
• Listening is the most
important skill on social
media
• Listen to what your
customers/prospects are
saying about your brand or
product
• Search keywords about your
company and look at posts
that mentioned the phrases

19.
#LikeableWebinar
Check Out How Your Audience Is
Engaging With your Posts
Head to Profile at the top of your screen and click Updates

20.
#LikeableWebinar
Search Your Company Name

21.
#LikeableWebinar
Click Posts and Listen!

22.
#LikeableWebinar
5. Create LinkedIn Groups
• Showcase
your thought
leadership!
• Post relevant content like blogs, articles, quotes, and
curated content.
• Promote the group and grow your LinkedIn community!

23.
#LikeableWebinar

24.
#LikeableWebinar

25.
#LikeableWebinar
6. Discover & Connect with
Influencers
• LinkedIn Influencers= thought
leaders
• Listen, interact, and connect with
them!
• Follow influencers of your choice
• Comment on their posts
• Share their published content
• Message them & ask for a
connection!

26.
#LikeableWebinar
Follow the influencer to
receive updates from
them
When you feel close enough
to your influencer, connect
with them!

27.
#LikeableWebinar
Influencers On Pulse!

28.
#LikeableWebinar
7. Recruit Amazing Talent
• Are you in need of a
new team member?
• Use the advanced
search features to
find great potential
employees!
93% of businesses use
LinkedIn to recruit
-Job Cast

29.
#LikeableWebinar
• Search by
• Connections,
location, industry,
past companies, and
more!
• Recruit effectively
with LinkedIn
Premium

30.
#LikeableWebinar
8. Advertise To Strategic People
• LinkedIn’s targeting properties include:
• industry,
• job title,
• seniority,
• age,
• gender,
• location,
• skills, and
• group affiliation
• LinkedIn’s targeting properties include:
• industry,
• job title,
• seniority,
• age,
• gender,
• location,
• skills, and
• group affiliation
LinkedIn’s Ads are a great resource to gain
exposure, especially for B2B companies

31.
#LikeableWebinar
• LinkedIn’s targeting properties include:
• industry,
• job title,
• seniority,
• age,
• gender,
• location,
• skills, and
• group affiliation
• LinkedIn’s targeting properties include:
• industry,
• job title,
• seniority,
• age,
• gender,
• location,
• skills, and
• group affiliation

32.
#LikeableWebinar
Targeting
• LinkedIn’s targeting
properties include:
• Industry,
• Job title,
• Seniority,
• Age,
• Gender,
• Location,
• Skills, and
• Group affiliation.

33.
#LikeableWebinar
9. Integrate with Twitter & Slideshare
If you’ve created a presentation, share it directly to LinkedIn from
Slideshare!
Increase your reach with integration!

34.
#LikeableWebinar
Steps to Add Twitter to LinkedIn:
1. Click “edit profile”
2. “Add Twitter account”
next to the Twitter
field
3. This will integrate
your Twitter into your
LinkedIn account!

35.
#LikeableWebinar
Let’s Review!
1. Customize Your Profile to Boost Your
Business
2. Publish On LinkedIn
3. Share Updates Personally & As A Business
4. Leverage LinkedIn Listening
5. Create LinkedIn Groups
6. Discover & Connect with Influencers
7. Recruit Amazing Talent
8. Advertise To Strategic People
9. Integrate with Twitter & Slideshare
Learn how Likeable can help you at LikealeDemo.com

36.
#LikeableWebinar
Thank You/
Grand Prize!
Sign up for Likeable Local through
the end of July and mention this
webinar to win an autographed
book!
LikealeDemo.com
Questions?