How to Get 10,000 followers on Twitter: The Best Tips, Tricks, and Techniques for Comm Executives to Rapidly Increase your Company's Followers as a Communications Executive

1. How to Get 10,000 followers on Twitter: The Best Tips, Tricks, and Techniques for Comm Executives to Rapidly Increase your Company's Followers as a Communications Executive Dave Kerpen, @DaveKerpen, CEO @LikeableMedia Material in this seminar is for reference purposes only. This seminar is sold with the understanding that neither any of the authors nor the publisher are engaged in rendering legal, accounting, investment, medical or any other professional service directly through this seminar. Neither the publisher nor the authors assume any liability for any errors or omissions, or for how this seminar or its contents are used or interpreted, or for any consequences resulting directly or indirectly from the use of this seminar. For legal, financial, medical, strategic or any other type of advice, please personally consult the appropriate professional.

2. Tips, Tricks, & Techniques for rapidly increasing followers on Twitter Dave Kerpen www.ExecSense.com © ExecSense, Inc. what’s in store… • What IS Twitter? • The “Lingo” • Best uses + how to get started • Getting organized + helpful tips

4. Tips, Tricks, & Techniques for rapidly increasing followers on Twitter Dave Kerpen www.ExecSense.com © ExecSense, Inc. Limited to 140 Characters, Twitter is based on the simple premise of reporting “What’s happening?” right now “ what’s happening?”

5. Tips, Tricks, & Techniques for rapidly increasing followers on Twitter Dave Kerpen www.ExecSense.com © ExecSense, Inc. more importantly…

6. Tips, Tricks, & Techniques for rapidly increasing followers on Twitter Dave Kerpen www.ExecSense.com © ExecSense, Inc. Here’s why… • Search open sourced conversation • Find relevant people • Engage with active users by providing value

7. Tips, Tricks, & Techniques for rapidly increasing followers on Twitter Dave Kerpen www.ExecSense.com © ExecSense, Inc. Even more facts… 49% of monthly Twitter users follow brands or companies 67% of tweeters are more likely to purchase products from brands they follow on Twitter 1/3 of Twitter users are more likely to recommend a brand after becoming a follower

8. Tips, Tricks, & Techniques for rapidly increasing followers on Twitter Dave Kerpen www.ExecSense.com © ExecSense, Inc. The lingo!

9. Tips, Tricks, & Techniques for rapidly increasing followers on Twitter Dave Kerpen www.ExecSense.com © ExecSense, Inc. TWEET: v. To post an update on Twitter n. A Twitter update Ex: “I must be following too many people. I’m getting like a thousand tweets per hour.”

10. Tips, Tricks, & Techniques for rapidly increasing followers on Twitter Dave Kerpen www.ExecSense.com © ExecSense, Inc. TWEET

11. Tips, Tricks, & Techniques for rapidly increasing followers on Twitter Dave Kerpen www.ExecSense.com © ExecSense, Inc. @reply v. When responding to someone on Twitter, place an @ symbol in front of their name. Ex: @davekerpen I really like this webinar

12. Tips, Tricks, & Techniques for rapidly increasing followers on Twitter Dave Kerpen www.ExecSense.com © ExecSense, Inc. Click the “Reply” button… @reply

13. Tips, Tricks, & Techniques for rapidly increasing followers on Twitter Dave Kerpen www.ExecSense.com © ExecSense, Inc. #hashtag Adding # to a popular topic allows you to have a conversation with many Twitter users at once around a common topic Ex: @davekerpen thanks for a #likeable presentation last week!

14. Tips, Tricks, & Techniques for rapidly increasing followers on Twitter Dave Kerpen www.ExecSense.com © ExecSense, Inc. #hashtag

15. Tips, Tricks, & Techniques for rapidly increasing followers on Twitter Dave Kerpen www.ExecSense.com © ExecSense, Inc. retweet n. A Tweet by another user, forwarded to you by someone you follow. Often used to spread news or share valuable findings on Twitter. v. The act of forwarding another user's Tweet to all of your followers. Ex: I retweeted your blog today because I thought it was great!

16. Tips, Tricks, & Techniques for rapidly increasing followers on Twitter Dave Kerpen www.ExecSense.com © ExecSense, Inc. Type “RT @DaveKerpen:” OR Simply click the “Retweet” button retweeting

17. Tips, Tricks, & Techniques for rapidly increasing followers on Twitter Dave Kerpen www.ExecSense.com © ExecSense, Inc. retweeting

18. Tips, Tricks, & Techniques for rapidly increasing followers on Twitter Dave Kerpen www.ExecSense.com © ExecSense, Inc. DM (Direct Messaging) v. To directly message someone who is following you. This appears in their INBOX and is a private message ex. DM me your cell number! Note: You can’t DM someone who is not following you.

19. Tips, Tricks, & Techniques for rapidly increasing followers on Twitter Dave Kerpen www.ExecSense.com © ExecSense, Inc. DM (Direct Messaging)

20. Tips, Tricks, & Techniques for rapidly increasing followers on Twitter Dave Kerpen www.ExecSense.com © ExecSense, Inc. • Post many times per day (recommended: 5 – 7) • Retweet great information • Respond to @mentions • Rock the search functionality Twitter Content 101

21. Tips, Tricks, & Techniques for rapidly increasing followers on Twitter Dave Kerpen www.ExecSense.com © ExecSense, Inc. Questions on the Basics?

22. Tips, Tricks, & Techniques for rapidly increasing followers on Twitter Dave Kerpen www.ExecSense.com © ExecSense, Inc. • Consumer Insight • Customer Service • Real Time Communication best uses

23. Tips, Tricks, & Techniques for rapidly increasing followers on Twitter Dave Kerpen www.ExecSense.com © ExecSense, Inc. how to get started TODAY… • Figure out what your presence on Twitter already is • Use as a customer service tool • Asset for offline events + chats • Host contests + promotions

24. Tips, Tricks, & Techniques for rapidly increasing followers on Twitter Dave Kerpen www.ExecSense.com © ExecSense, Inc. what are people saying? • Use search.Twitter.com to see what people are saying -take advantage of advanced search • Need to know what people are saying before you begin specific strategies

25. Tips, Tricks, & Techniques for rapidly increasing followers on Twitter Dave Kerpen www.ExecSense.com © ExecSense, Inc. what are people saying?

26. Tips, Tricks, & Techniques for rapidly increasing followers on Twitter Dave Kerpen www.ExecSense.com © ExecSense, Inc. the best customer service tool • Something that users expect of brands on Twitter! • Send Direct Messages to your followers

27. Tips, Tricks, & Techniques for rapidly increasing followers on Twitter Dave Kerpen www.ExecSense.com © ExecSense, Inc. the best customer service tool

28. Tips, Tricks, & Techniques for rapidly increasing followers on Twitter Dave Kerpen www.ExecSense.com © ExecSense, Inc. offline + chats • Live tweet offline events • Host topic-centric chats -Use TweetChat to follow hashtags

29. Tips, Tricks, & Techniques for rapidly increasing followers on Twitter Dave Kerpen www.ExecSense.com © ExecSense, Inc. contests + promotions • No guidelines! (unlike Facebook) • Hold contests right within your stream • Give out special promo codes to your followers

30. Tips, Tricks, & Techniques for rapidly increasing followers on Twitter Dave Kerpen www.ExecSense.com © ExecSense, Inc. overwhelmed yet? Here’s some applications to make Twitter easier…

31. Tips, Tricks, & Techniques for rapidly increasing followers on Twitter Dave Kerpen www.ExecSense.com © ExecSense, Inc. tweetdeck

32. Tips, Tricks, & Techniques for rapidly increasing followers on Twitter Dave Kerpen www.ExecSense.com © ExecSense, Inc. hootsuite

33. Tips, Tricks, & Techniques for rapidly increasing followers on Twitter Dave Kerpen www.ExecSense.com © ExecSense, Inc. other apps

34. Tips, Tricks, & Techniques for rapidly increasing followers on Twitter Dave Kerpen www.ExecSense.com © ExecSense, Inc. T rust building: Build Relationships W isdom: Learn from Industry Leaders and Your Customers E ars Open: LISTEN! Monitor Conversation E stablish your Brand: Create a strong presence T each the world about what you do the art of TWEET: best practices

35. Tips, Tricks, & Techniques for rapidly increasing followers on Twitter Dave Kerpen www.ExecSense.com © ExecSense, Inc. tips from other experts • Don’t be afraid! • Start with listening! • Speak the language! • Be real! • Engage! • Define your audience! • Have fun! 7 of 21 Tips taken from: pammarketingnut.com

36. Tips, Tricks, & Techniques for rapidly increasing followers on Twitter Dave Kerpen www.ExecSense.com © ExecSense, Inc. your homework! • JOIN! • 1 Tweet of value! • 1 @reply! • Use #likeable OR a trending hashtag!

37. Tips, Tricks, & Techniques for rapidly increasing followers on Twitter Dave Kerpen www.ExecSense.com © ExecSense, Inc. thank you! likeable.com likeablebook.com Engage with me @DaveKerpen on Twitter Ask us questions @ Facebook.com/LikeableMedia Or, email me anytime dave@likeable.com