Founded in 2004 by Mark Zuckerberg, Facebook has grown to over 900 million users who generate 3.2 billion likes and comments daily. Headquartered in California with offices worldwide, Facebook employs over 3,000 across 12 departments. In addition to core features like Newsfeed and Photos, Facebook has introduced services like Open Graph, partnerships with media companies, and platforms for developers to create social applications.

1. A Company Profile by Dave Hennessy
Marketing Case Workshop
Professor Ellen Shapiro
Columbia college Chicago, April 2012

2. The Beginning
Founded in 2004 by Mark Zuckerberg, a student at Harvard University
Mark wanted to “bring the college experience online”
Vision, focus and execution vs. competitors
The first version of Facebook was built in two weeks
Three months later, Facebook had over 100,000 users

3. Fast-forward eight years…

4. Facebook Today
Facebook has 901 million users (521 million active in March 2012)
3.2 billion Likes and Comments per day
300 million photos uploaded per day
125 billion friendships
$3.7 billion in revenue in 2011

5. The Company
Headquartered in Menlo Park, California
11 U.S. offices and 18 international offices
Employs over 3,000 people in 12 departments

6. Products
Timeline
Newsfeed Photos & Video

7. Products
Messages
Groups Pages

8. Products
Events
Subscribe Ticker

9. f8
About half of these products were announced at last year’s
f8, Facebook’s annual Developers Conference
Facebook also announced a number of partnerships with global media
and entertainment companies, as well as news organizations

10. Partnerships
A few of Facebook’s notable new partnerships include:
- Spotify
- Skype
- Netflix
- USA Today
- SoundCloud
- iHeartRadio

11. Open Graph
Facebook also announced an extended Open Graph, which allows users
to publish actions on Facebook (you listened to music, you watched a
movie)
This allows developers to create more meaningful and integrated
applications on top of Facebook’s platform

12. …..

13. So, why is all of this relevant?

14. Conclusions
With Mark Zuckerberg’s vision and Facebook’s focus as a company, they
are making the world more open and connected
Facebook’s global partners and the million+ developers building
applications on top of Facebook’s platform are going along for the ride
Facebook is not just a social network – it is positioning itself as the
foundation of the entire social web
“I think Facebook's greatest long-term contribution will be Open Graph.
Sure, Facebook.com is interesting, but the bigger deal is the use of "like" button
everywhere, and the use of Facebook credentials as a universal log-in. They are becoming
the passport and ID system for the Web, and that's a big deal.”
- Jay Baer, Social Media Strategist and Speaker, co-author of The NOW Revolution