Business expert Dave Rocker shares with you his thoughts on why President Dwight Eisenhower had it right...plans often become worthless but the act of planning can save your company.

1. PLANS ARE WORTHLESS
BUT...
PLANNING IS EVERYTHING
Business expert Dave Rocker explains
DAVEROCKER.ORG

2. DAVEROCKER.ORG
I AGREE WITH
EISENHOWER'S
MENTALITY
Plans frequently fall by the wayside
and our best-intentioned ideas for
preparation can become worthless.
But don't underestimate the
importance of sustaining an attitude
of consistent preparation for any
possible outcome

3. "In preparing for battle I have always
found that plans are useless, but planning
is indispensable."
DWIGHT D. EISENHOWER
0 3

4. 1DAVEROCKER.ORG
APPLYING THIS TO
BUSINESS
A plan can be a very valuable thing for
your business, but it can also hurt
you. A wide-ranging and adaptable
set of plans can be a guideline to
success, while a concrete plan can be
thrown into a complete disarray when
one or two variables are changed.
It does today’s company no good to be
forced to stick to a plan that was
made with yesterday’s knowledge set.
The world is constantly changing,
now quicker than ever, and the
importance of operational flexibility
can’t be overstated

5. DAVEROCKER.ORG
THE ACT OF
PLANNING IS THE
BIG HELP
When you make your plans, the very
act of brainstorming responses to
emergencies will help you when an
unforeseen one pops up. The thinking
process that you and your team utilize
should be tuned to the task of
minimizing problems as they arise, if
not eliminating them completely.
What an effective plan does is
establish a vision, rather than set a
list of tasks to be done.

6. CONTACT US
THANK YOU
FOR YOUR TIME!
Dave Rocker can be reached on Twitter @DaveRocker_ or on his business-focused website
DaveRocker.org.
F O U N D E R T H E R O C K E R
G R O U P L L C .
M I L I T A R Y A D V O C A C Y :
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A T L A N T A , G A