Datalicious Econsultancy NZ Media Mix Index
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At an exclusive breakfast briefing with attended by Auckland marketers, Datalicious CEO Christian Bartens presented the early findings from a new Econsultancy research report that looks at the disparity between the channels marketers are investing in and the actual media consumption behaviours of consumers. The presentation covered: - the disparity between channels where marketers are investing media budgets and the media channels consumers are spending the most time in - the role of attribution in identifying media inefficiencies and correcting future media spend decisions - how understanding the customer journey is the future for data driven decision-making
