Materi Presentasi Bapak Sutedjo Tjahjadi ketika menerima kunjungan industri dari Universitas Indonesia

1. Datacomm Digital Marketing Strategy
“Leveraging Digital Marketing to Grow Cloud
Computing Opportunity in B-to-B Market”
Sutedjo Tjahjadi
May 14 2018
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2. Objectives
• Digital Era is HERE
• Datacomm is Transforming to Stay
Relevant in Market
• Digital Marketing is Relevant to B-
to-B market
Main Messages
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3. Datacomm at a Glance
Company Overview
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LEADER IN ITS BUSINESS
Leading Information & Communication Technologies
Service provider in Indonesia
HIGHLY QUALIFIED
Best service delivery nationwide supported by
qualified personnel.
SEGMENT CUSTOMERS
Customers in Telco, Government & Enterprises.
SATISFACTORY PRACTICE
Provides advance innovative technologies & best
practice.
REPUTABLE PARTNERS
Partners with global vendors for network
infrastructure, security & management.

4. Company Overview
Datacomm Cloud Business
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ABOUT
PT. Datacomm Diangraha business division focusing on Cloud
opportunity in Indonesia. Our philosophy are Enterprise, Secure
and Local.
PRODUCTS
Sentriciti – Security as a Service (SecaaS)
Cloudciti – Cloud Services (XaaS)
Datacomm Azure Stack – Hybrid Cloud
Datacomm Datacenter Federation - Colocation
WHY US?
We are backed up by +27 years experiences and +400 people.
We have strong financial commitment, invested in it owns local
Data Center. We also certified by international standard: ISO
9000, ISO 27001 and ISO 20000.

5. Challenges
• No Brand Recognition
• Limited number for
Customers Relationship
• No Customer Contact
Database
• Limited Marketing
Resources
• Slow Cloud Computing
market adoption in
Indonesia
Datacomm Cloud Business to Grow Opportunity in Cloud Computing
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6. Goals in Digital Marketing
• Thought Leadership
• Brand Recognitions
• Lead Generation Engine
Begin with “the end” in mind
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7. Strategy & Executions
• Seminars
• Press Release
• Website : cloud.datacomm.co.id
• Blog : cloud.datacomm.co.id/blog
• Social Media : Linkedin & Facebook
• Search Engine Optimization – SEO
• Ecosystems partners
• Communities
Selecting target audience and relevant tools
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8. Foundation
• Company Vision & Mission
• Products and Services Strategy
• Company Corporate Identity
Guideline
• Service Collaterals
The Contents & Messaging
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9. Cloud Services & Service Philosophy
Datacomm Cloud Business
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10. The RESULTS !
• Business Results……
• Seminars Statistic :
• 12 Seminars from 2015 – 2018
• 2015 : How email as a service can remove your operation pain
• 2016 : Unlocking the Cloud Potential
: Stepping Up Your Mobility Readiness
: Introducing Cloud-Based Disaster Recovery
: DDoS Attack Trend & Mitigation Method
• 2017 : Solution Day
: Unlocking Hybrid Cloud Potential
: Ancaman Kejahatan Email
: An Easy Way to Adopt Hybrid Cloud
• 2018 : The Long-Awaited Cloud Solution
: Protecting Your Mission-Critical Application
: SAP Hybrid Cloud
• Average Participants 40 – 80 participants per seminar
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11. The RESULTS !
• Press Release and publications, media coverage including Offline and Online Media
• Launching Datacomm Cloud Business, 8 October 2015
• 25 Media Coverage, including Republika, Okezone, CNN Indonesia, SWA, Detik
• Launching Cloudciti Enterprise Email Service, 19 November 2015
• Launching BaaS & Mobility Management, 18 February 2016
• DCB 1st Anniversary, 27 October 2016
• 16 Media Coverage, including Republika, Infokomputer, media indonesia, eksekutif,
SWA
• Launching DPS, 24 August 2016
• 15 Media Coverage
• Launching Datacenter, 6 April 2017
• 15 Media Coverage
• DCB 2nd Anniversary, 24 October 2017
• Blog Archive from 2015 : 69 Blog post 11

12. The RESULTS !
• Website Viewer / year
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2015 : 2.587
2016 :10.853
2017 :11.261
2018 : 6.841

13. The RESULTS !
• Facebook Statistic
# 1.725 likes per 11 May 2018
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Best reach and interaction 616 like for a
post 20 January 2018
• LinkedIn Statistic
#Visitor & Follower last 12 month

14. Datacomm Cloud Business 2.0
The Next Steps

15. The Opportunities
SME IT adoption is the lowest
15Source : Asia Cloud Computing Association, The Market for Cloud Computing 2015

16. Digital Transformation
Business Model Transformation from pipeline to platform
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Traditional BM

17. Partnership Models
Reseller
Independent
Software Vendor
Datacomm
Cloud Agent
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CloudFriends
• Referral program
• One time reward per
closing project
• Datacomm Virtual Sales
Extension
• Transaction under
Datacomm entity
• Program Development
• One-time or recurring
compensation
• Partner lead in transaction
• Margin or mark-up
• Partner branding, co-
branding or white-label
• Own Software or Authorize
to distribute
• Offering SaaS
• Partner lead in transaction
• Partner rent resource of
revenue sharing

18. Cloud Agent

19. Cloud Agent Introduction
• Individual or Group
(with one leader)
• Part of DCB Sales Team
• Managed by DCB Sales
Leader remotely
• Open to everybody who
has the passion and
wants to be an
entrepreneur
• Sells DCB products
• Training is provided
• Sales tool is provided
• Product is always
updated to follow the
market trend
• Accelerated
Commission based
DCB Sales Team
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21. Lesson Learnt
• Stable and routine post
will increase reach and
engagement in social
media
• Offline activity needed
to increase leads and
drive into Online
presence
• Area of improvement
• More use case post in social media channel
• Build community
• Set Benchmark
• Encourage employee to develop material or content to be
published at our social media channel
• Good Keyword for Website
Area of improvement
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