design is invisible
Lutz Schmitt – @luxux – UX Sofia 2015
photo by Sigfrid Lundberg on flickr.com cc-by-sa-2.0
empathy =
Einfühlungsvermögen
Lucius Burckhardt (1925—2003)
was a researcher, teacher, theorist and and
activist. He was interested in architecture,
lan...
photo by Lutz Schmitt cc-by-sa-3.0
1) design is invisible
2) who plans the planning?
3) why is landscape beautiful?
design is invisible
photo by Sigfrid Lundberg on flickr.com cc-by-sa-2.0
a selection of modern
design dogmas
"Bauhaus" by Mewes in de-Wikipedia - Own work. Licensed under Public domain via Wikimedia Commons - https://commons.wikime...
"Bauhaus" by Mewes in de-Wikipedia - Own work. Licensed under Public domain via Wikimedia Commons - https://commons.wikime...
don't design the object
design the influence
an object has to the institution it belongs to
design the influence
an object has to the institution it belongs to
system
context
structure
service
interface
function
a street corner
photo by Lutz Schmitt cc-by-sa-3.0
photo by Lutz Schmitt cc-by-sa-3.0
photo by Lutz Schmitt cc-by-sa-3.0
a hospital
the family
the night
photo by NASA – public domain
Let‘s take a look at UX Design
userbusiness happy
not the userbusiness user
business goals
design principles
space of action
nightspace of action
maybe
UX is just educated marketing
A business needs to make money.
Otherwise it stops being in business.
but that‘s probably OK
userbusiness value
Designing valuable User Experiences
but maybe
the term
language matters
language matters
user / customer / player / client / hvm
Photo source http://iruntheinternet.com/01008
photo by Lutz Schmitt. All rights reserved.
a short story
about a wine bar, the person
running it and a website
Photography by Lutz Schmitt. All rights reserved
Photography by Lutz Schmitt. All rights reserved
Photography and graphics by Lutz Schmitt. All rights reserved
Photography and graphics by Lutz Schmitt. All rights reserved
street view
Photography and graphics by Lutz Schmitt. All rights reserved
Please notice the absence
of any interaction or communicatio...
Photography by Lutz Schmitt. All rights reserved
photo by Lutz Schmitt cc-by-sa-3.0
who plans the planning?
how methods and tools define the outcome
Illustration by zen-3 on deviantart.com cc-by-nd-nc-3.0. ...
usability testing
testing if the user understands,
what we expect from him
persona
helping to believe, that you know your users
journey mapping
getting close here
Photo by Tom Gerdes. All rights reserved. Source: http://www.flickr.com/photos/betterlivingthroughimagineering/1342712089
users are people
but our tools & methods ignore this
we influence people‘s lifes,
decreasing time till sex for Dutch people
photo by Lutz Schmitt cc-by-sa-3.0
photo by Tray Ratcliffe on flickr.com cc-by-nc-sa-2.0
Why is landscape beautiful?
landscape
is interpretation and interaction
photo by Tray Ratcliffe on flickr.com cc-by-nc-sa-2.0
fun fact
we have large influence on the digital
landscape of our world
how does the internet look
in the eyes of professionals?
Screenshot of interactive global internet map 2012 by telegeography.com
Rendering by Facebook. All rights reserved.
illustration by iA. All rights reserved.
Screenshot of internet map by internet-map.net. All rights reserved.
how does the internet look
in the eyes of non-professionals?
Screenshot from http://kk.org/internet-mapping/
Screenshot from http://kk.org/internet-mapping/
Screenshot from http://kk.org/internet-mapping/
Screenshot from http://kk.org/internet-mapping/
Source: http://qz.com/333313/milliions-of-facebook-users-have-no-idea-theyre-using-the-internet/
getting back to
Lucius Burckhardt
we probably lost perspective
on what is our duty as designers.
You are probably looking
for a perspective
Possible criteria for a new design
 Does the product consist of materials that are
digged out without oppression?
 Is it...
photo by Lutz Schmitt cc-by-sa-3.0
See you again at EuroIA 2015
September 24 26, Madrid, Spain
www.euroia.org
Design is invisible UX Sofia 2015
Design is invisible UX Sofia 2015
Design is invisible UX Sofia 2015
Design is invisible UX Sofia 2015
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Design is invisible UX Sofia 2015

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Slides for my presentation at UX Sofia 2015 conference. Reflecting on Lucius Burckhardt's ideas what we actually need to design, instead of just the objects we're asked to design.

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Design is invisible UX Sofia 2015

  1. 1. design is invisible Lutz Schmitt – @luxux – UX Sofia 2015 photo by Sigfrid Lundberg on flickr.com cc-by-sa-2.0
  2. 2. empathy = Einfühlungsvermögen
  3. 3. Lucius Burckhardt (1925—2003) was a researcher, teacher, theorist and and activist. He was interested in architecture, landscape architecture, design, urban development, socio-economics and all the things that connected these fields. photo by Annemarie Burckhardt provided by Hermann Schmitz Verlag
  4. 4. photo by Lutz Schmitt cc-by-sa-3.0 1) design is invisible 2) who plans the planning? 3) why is landscape beautiful?
  5. 5. design is invisible photo by Sigfrid Lundberg on flickr.com cc-by-sa-2.0
  6. 6. a selection of modern design dogmas
  7. 7. "Bauhaus" by Mewes in de-Wikipedia - Own work. Licensed under Public domain via Wikimedia Commons - https://commons.wikimedia.org/wiki/File:Bauhaus.JPG#mediaviewer/File:Bauhaus.JPG form follows function, but there is so much more to desire
  8. 8. "Bauhaus" by Mewes in de-Wikipedia - Own work. Licensed under Public domain via Wikimedia Commons - https://commons.wikimedia.org/wiki/File:Bauhaus.JPG#mediaviewer/File:Bauhaus.JPG the “good form” is dead there is no final design to be found and no perfect rules to be followed
  9. 9. don't design the object
  10. 10. design the influence an object has to the institution it belongs to
  11. 11. design the influence an object has to the institution it belongs to system context structure service interface function
  12. 12. a street corner
  13. 13. photo by Lutz Schmitt cc-by-sa-3.0
  14. 14. photo by Lutz Schmitt cc-by-sa-3.0
  15. 15. photo by Lutz Schmitt cc-by-sa-3.0
  16. 16. a hospital
  17. 17. the family
  18. 18. the night
  19. 19. photo by NASA – public domain
  20. 20. Let‘s take a look at UX Design
  21. 21. userbusiness happy
  22. 22. not the userbusiness user
  23. 23. business goals
  24. 24. design principles
  25. 25. space of action
  26. 26. nightspace of action
  27. 27. maybe UX is just educated marketing
  28. 28. A business needs to make money. Otherwise it stops being in business. but that‘s probably OK
  29. 29. userbusiness value Designing valuable User Experiences
  30. 30. but maybe the term
  31. 31. language matters
  32. 32. language matters user / customer / player / client / hvm
  33. 33. Photo source http://iruntheinternet.com/01008
  34. 34. photo by Lutz Schmitt. All rights reserved. a short story about a wine bar, the person running it and a website
  35. 35. Photography by Lutz Schmitt. All rights reserved
  36. 36. Photography by Lutz Schmitt. All rights reserved
  37. 37. Photography and graphics by Lutz Schmitt. All rights reserved
  38. 38. Photography and graphics by Lutz Schmitt. All rights reserved street view
  39. 39. Photography and graphics by Lutz Schmitt. All rights reserved Please notice the absence of any interaction or communication offer.
  40. 40. Photography by Lutz Schmitt. All rights reserved
  41. 41. photo by Lutz Schmitt cc-by-sa-3.0
  42. 42. who plans the planning? how methods and tools define the outcome Illustration by zen-3 on deviantart.com cc-by-nd-nc-3.0. http://zen-3.deviantart.com/art/Treasure-map-185587584
  43. 43. usability testing testing if the user understands, what we expect from him
  44. 44. persona helping to believe, that you know your users
  45. 45. journey mapping getting close here
  46. 46. Photo by Tom Gerdes. All rights reserved. Source: http://www.flickr.com/photos/betterlivingthroughimagineering/1342712089
  47. 47. users are people but our tools & methods ignore this
  48. 48. we influence people‘s lifes,
  49. 49. decreasing time till sex for Dutch people
  50. 50. photo by Lutz Schmitt cc-by-sa-3.0
  51. 51. photo by Tray Ratcliffe on flickr.com cc-by-nc-sa-2.0 Why is landscape beautiful?
  52. 52. landscape is interpretation and interaction
  53. 53. photo by Tray Ratcliffe on flickr.com cc-by-nc-sa-2.0
  54. 54. fun fact we have large influence on the digital landscape of our world
  55. 55. how does the internet look in the eyes of professionals?
  56. 56. Screenshot of interactive global internet map 2012 by telegeography.com
  57. 57. Rendering by Facebook. All rights reserved.
  58. 58. illustration by iA. All rights reserved.
  59. 59. Screenshot of internet map by internet-map.net. All rights reserved.
  60. 60. how does the internet look in the eyes of non-professionals?
  61. 61. Screenshot from http://kk.org/internet-mapping/
  62. 62. Screenshot from http://kk.org/internet-mapping/
  63. 63. Screenshot from http://kk.org/internet-mapping/
  64. 64. Screenshot from http://kk.org/internet-mapping/
  65. 65. Source: http://qz.com/333313/milliions-of-facebook-users-have-no-idea-theyre-using-the-internet/
  66. 66. getting back to Lucius Burckhardt
  67. 67. we probably lost perspective on what is our duty as designers.
  68. 68. You are probably looking for a perspective
  69. 69. Possible criteria for a new design  Does the product consist of materials that are digged out without oppression?  Is it produced in a senseful, uninterrupted workflow?  Has it multiple uses?  Is it long-lasting?  In which condition do you throw it away, and what happens then?  Does it make the user dependent on central services or can it be used independently?  Does it privilege the user or stimulates commonality?  Is it freely choosable, or does it enforce additional purchases? Text by Lucius Burckhardt in Werk-Archithèse Nr. 4, 1977, translation by Lutz Schmitt
  70. 70. photo by Lutz Schmitt cc-by-sa-3.0 See you again at EuroIA 2015 September 24 26, Madrid, Spain www.euroia.org

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