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Amazing amma 2014 post event report

here is no velvet as soft as a mother's lap, no rose as lovely as her smile, no path as flower y as that
imprinted with her footsteps.” A fun day, A day to get ‘Pampered’ A small gesture to thank all the mothers for being the most loving people on earth. On the eve of Mother’s day, Eenadu Vasundhara Kutumbam organised Amazing Amma 2014 - “A Celebration in honor of all Motherhood” event in 3 locations across Andhra Pradesh, which can be rightly called as Eenadu Pradesh. This event was car r ied out on 9th May 2014 at Hyderabad, Vijayawada and Visakhapatnam. The participants have enjoyed the event and praised Eenadu and the sponsors for organizing such a wonderful event.
We had more than 700 footfalls in each location.

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Amazing amma 2014 post event report

  1. 1. Presents Post Event Report May 2014
  2. 2. “There is no velvet as soft as a mother's lap, no rose as lovely as her smile, no path as flowery as that imprinted with her footsteps.” A fun day, A day to get‘Pampered’A small gesture to thank all the mothers for being the most loving people on earth. On the eve of Mother’s day, Eenadu Vasundhara Kutumbam organised Amazing Amma 2014 - “A Celebration in honor of all Motherhood” event in 3 locations across Andhra Pradesh, which can be rightly called as Eenadu Pradesh.This event was carried out on 9th May 2014at Hyderabad,VijayawadaandVisakhapatnam. The participants have enjoyed the event and praised Eenadu and the sponsors for organizing such a wonderful event. We hadmore than 700footfalls ineach location. Our prestigious sponsors: Title Sponsor @ Hyderabad, Vijayawada & Vizag : GRT Jewellers Associate Sponsor @ Hyderabad : VKC Pride Associate Sponsor @ Hyderabad : Preethi Appliances Associate Sponsor @ Hyderabad : Dettol Healthcare Partners : MediCiti Hospitals, Queen’s NRI Hospital & MJ Naidu Super Speciality Hospital Amazing Amma 2014 Title Sponsor ---------------Associate Sponsors --------------- ---------HEALTHCARE PARTNERS ---------
  3. 3. It was a Half a day event carried between 9 am to 1 pm, the agenda includes, Participants registration Kids activity BMI check up Mehndi design and Nail art Lighting of the lamp by the chief guest Dance performance by partcipants Lullaby song competition to partcipants Lucky winner game (Thambola) Snacks break Quiz competition on nutrition and health One minute games Prize distribution Vote of thanks Event Flow
  4. 4. Digital Promotional Plan Carried out the promotions through, Print Television On Ground SMS registration Promotion on Print : Hyderabad : ?1 Pre promotional ad of 220 Sq.cm carried onVasundhara page in Hyderabad on 6th May 2014.2 Pre promotional ads of 220 Sq.cm each carried in Hyderabad district on 6th & 8thMay2014. ?2 Pre editorials with navigator on front page carried in Hyderabad district on 8th & 9th May2014. ?1 Post event coverage with navigator on front page carried in Hyderabad district edition on 10th May2014. ?1Postevent coverage onVasundharapage carried in Hyderabadon 11thMay2014. Vijayawada : ?2Pre promotional adsof 220 Sq.cm carried in Gunturcityon 5th&6thMay2014. ?2Pre editorialscarried in Gunturcityon 7th&8thMay2014. ?3 Pre promotional ads of 220 Sq.cm carried inVijayawada & Krishna district edition on 6th,7th&8th May2014. ?2Pre editorialscarried inVijayawada&Krishna districtedition on 8th&9thMay2014. 1 Post event coverage with navigator on front page carried in Vijayawada & Krishna districtedition on 10thMay2014. Visakhapatnam : ?3 Pre promotional ads of 220 Sq.cm carried in Vizag district edition on 6th, 7th & 8th May2014. ?2Pre editorialscarried inVizag districtedition on 8th&9thMay2014. ?1 Post event coverage with navigator on front page carried inVizag district edition on 10thMay2014.
  5. 5. Promotion on Print - Pre Event : Hyderabad on May 9, 2014 Promotion on Print - Post Event : Post coverage Nav on 10th May 2014 Post coverage on 10th May 2014 Post coverage on 11th May 2014 1st Ad on 6th May 2014 2nd Ad on 6th May 2014 1st Edit Nav on 8th May 2014 1st Edit on 8th May 2014 3rd Ad on 8th May 2014 2nd Edit Nav on 9th May 2014 2nd Edit on 9th May 2014
  6. 6. Promotion on Print - Pre Event : 2nd Ad on 6th May 2014 in Vijayawada & Krishna 3rd Ad on 7th May 2014 in Vijayawada & Krishna 4th Ad on 8th May 2014 in Krishna 1st Edit on 7th May 2014 in Guntur Vijayawada on May 9, 2014 1st Ad on 5th May 2014 in Guntur 3rd Ad on 7th May 2014 in Guntur 3rd Edit on 9th May 2014 in Vijayawada & Krishna 2nd Edit on 8th May 2014 in Vijayawada & Guntur
  7. 7. Promotion on Print - Post Event : Post Coverage with Nav on 10th May 2014 in Vijayawada Post Coverage with Nav on 10th May 2014 in Krishna Vijayawada on May 9, 2014
  8. 8. Promotion on Print - Pre Event : Visakhapatnam on May 9, 2014 Promotion on Print - Post Event : Post coverage with Nav on 10th May 2014 1st Ad on 6th May 2014 2nd Ad on 7th May 2014 3rd Ad on 8th May 2014 1st Edit on 9th May 2014 2nd Edit on 9th May 2014
  9. 9. Promotional Plan Promotion on Television - Pre Event : Carried unlimited scrolls in ETV 2 for two days prior to the event i.e. on 6th & 7th May 2014. Snap Shot Pre Event Coverage in ETV2 on 6th May 2014 @ 9 pm Snap Shot Pre Event Coverage in ETV2 on 8th May 2014 @ 2 pm Snap Shot Pre Event Coverage in ETV2 on 8th May 2014 @ 9 pm
  10. 10. Promotion on Ground Backdrop : One Back Drop on the dias of size 20’(w) x 10’(h) in each location i.e. Hyderabad, Vijayawada & Visakhapatnam Banner : One Banner at the entrance of size 8’(w) x 3’(h)in each location i.e. Hyderabad,Vijayawada & Visakhapatnam Stickers : Amazing Amma stickers for participants 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 Flex : One Flex of size 10’(w) x 10’(h)in each location i.e. Hyderabad, Vijayawada & Visakhapatnam
  11. 11. Promotion on Ground Standees : Standees 2 nos. of size 3’(w) x 6’(h)
  12. 12. Banner : Welcome banner 1 no. of size 8’(w) x 3’(h) Promotion on Ground
  13. 13. Digital reach through vasundhara.net : Promotion on vasundhara.net Promotion on Internet
  14. 14. Event Highlights - Kids Actvities
  15. 15. Event Highlights - BMI & Bone Density check up, Mehndi & Nail art
  16. 16. Hyderabad on May 9, 2014 Event Details : Chief Guest : Smt Karuna Gopal, President , Foundation for futuristic cities Footfalls : Around 800 Mother / Kids participated in the event
  17. 17. Vijayawada on May 9, 2014 Event Details : Chief Guest : Footfalls : Around 700 Mother / Kids participated in the event Smt K Padma ( Chess champion’s mother)Koneru Humpy's,
  18. 18. Visakhapatnam on May 9, 2014 Event Details : Chief Guest : Smt Hema Latha ( Commissioner of Police’s Spouse) Footfalls : Around 700 Mother / Kids participated in the event
  19. 19. Event Photographs
  20. 20. Thank You

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