www.trinityp3.com Introducing TrinityP3 • In 2000, Darren Woolley, a scientist and advertising creative director, founded TrinityP3 in Australia. His purpose was to help people to achieve commercial purpose through creative process. People, Purpose, Process – the ‘3P’s’ of TrinityP3. • Sixteen years on, we’ve grown significantly, in size and in scope. We are Asia Pacific’s leading strategic marketing management consultancy with an international network of industry professionals, consulting at the leading edge of decision making in the marketing and advertising industry. • Our aim is simple. We want to improve the marketing output of every single organisation that engages us. • Generating improvement can mean challenging the norm and changing values within a marketing team or broader organisation. We guide our clients on this journey, emerging in a better place for the marketing team and its attributable effect on the organisation. • We have built significant proprietary IP over the last sixteen years, including sophisticated agency search functionality, detailed financial benchmarking capability, extensive contractual experience and app or web-based evaluation tools. • Our client base includes more than 50 of the world’s top 100 advertisers. We continue to grow in experience, geographical footprint and expertise. We continue to challenge thinking – our own, and that of our clients. • Our consultants all possess at least ten years of experience in a specialised field within marketing and procurement. • We enjoy a high profile in the Australian market and have produced extensive industry material in the form of articles, blog posts, webinars, speaking engagements and opinion pieces. To see the extent of our work in this area, please visit http://www.trinityp3.com/blog/. ROI Definitions Typically, TrinityP3 adds value in a pitch process by ensuring the following: 1. That the needs of marketing and advertising are clearly articulated and fulfilled by the process. 2. That the process meets the highest standards of due diligence and corporate governance. 3. That the principles of procurement and marketing are accommodated in the process to achieve the best outcome for both the client and the suppliers. We flex within the requirements of specific clients as much as possible, within scope; no two processes are exactly alike. For clarity, we have split the definition of ROI into three components. Financial ROI: Optimal Efficiency, Optimal Effectiveness. Operational ROI: Refined Process, Refined Delivery. Post-Project ROI: The Benefits of a Productive Agency Relationship.