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A agency fee model based on paying a price for the value of the output requires clear definitions of those outputs.
The industry has language and definitions for outputs that can vary by advertiser and agency.
Disagreement or misalignment on the definitions of these outputs leads to confusion and misunderstanding.
Therefore we provide definitions and a descriptive framework to minimise confusion and disagreements.
The output pricing model framework
There are three categories of work being:
1. Origination (New Idea and Executions)
2. Extension or Refresh (Existing Idea and New Executions)
3. Adaptation (Complex and Simple)
There are four stages of work outputs being:
2. Idea or Concept