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AMA Nonprofit Strategy Session

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AMA NONPROFIT MARKETING CONFERENCE July 19-21, 2004
WHY Innovate? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Those Who Missed the Point ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“I think there is a world market for maybe five computers.” Thomas Watson, Chairman, IBM, 1943 “There is no reason why anyone would want a computer in their home.” Ken Olsen, Founder Digital Equipment Corp., 1977
ASSESS Your Situation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
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Where does your organization fall on the innovation scale?
EVALUATE Your Options ,[object Object],[object Object]
The Landscape Loyalty Marketing: Large and Growing Market ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Cause-Related Loyalty Coalition An Innovative Evolution of Proven Methods The New Landscape
Benevolink: How it Works For consumers… For nonprofits…
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Benefits of Partnering with Benevolink Best of all, it’s absolutely free to your organization and supporters!
Benevolink Example Enrolled, plan summer mailing with back-to-school theme to its parent base, live demos and parent/consumer enrollment campaign at it’s Fall Festival and engagement of volunteer “champions” – all to drive shopping and giving during Q4 holiday season The Atlanta International School, comprised of 500+ HH’s, seeking alternative fundraising tool that will increase unrestricted giving and engage first-time donors WHAT: HOW: & Atlanta International School
ACT Now! ,[object Object],[object Object],[object Object],[object Object]
REPEAT the Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions

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AMA Nonprofit Strategy Session

  • 1. AMA NONPROFIT MARKETING CONFERENCE July 19-21, 2004
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  • 7. Where does your organization fall on the innovation scale?
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  • 11. Benevolink: How it Works For consumers… For nonprofits…
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  • 13. Benevolink Example Enrolled, plan summer mailing with back-to-school theme to its parent base, live demos and parent/consumer enrollment campaign at it’s Fall Festival and engagement of volunteer “champions” – all to drive shopping and giving during Q4 holiday season The Atlanta International School, comprised of 500+ HH’s, seeking alternative fundraising tool that will increase unrestricted giving and engage first-time donors WHAT: HOW: & Atlanta International School
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