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Texas State Ama Darren Drewitz February 2010

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MARKETING The Good, The Bad and The Ugly …and 5 universal marketing and business truths you need to know so you’re really, truly ready for the real world of marketing. Really.

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Marketing The Good, The Bad and The Ugly … and 5 universal marketing and business truths you need to know so you’re really, truly ready for the real world of marketing. Really. Texas State University, February 24, 2010
Universal Truth #1 ,[object Object],[object Object]
Universal Truth #1 ,[object Object],[object Object],[object Object],[object Object],[object Object],Recommended Reading: Profitable Marketing Communications by Antony Young & Lucy Aitken
Universal Truth #2 ,[object Object],“ At my previous job 5 years ago, I helped designed the company brochure, so you might say I have an eye for design.” “ How about if we show a gymnast bending over backwards to show how flexible of a company we are.” Actual quotes from clients.
Universal Truth #2 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Universal Truth #3 ,[object Object],Generalists: Are good at most aspects of advertising & marketing. Typically work at agencies, enjoy learning new things all the time. Generally viewed as folks with good marketing skills, but lower business acumen. Tend to be more jobs available, but slightly lower pay. Specialists: Specialize in one or a few aspects of marketing or one category (i.e. Health Care.) Typically work at corporate marketing jobs, non-profit, etc. Tend to be less jobs available, but slightly higher pay.
Universal Truth #3 ,[object Object],[object Object],[object Object],[object Object]
Universal Truth #4 ,[object Object],Over 80% of job openings are never posted or published anywhere.
Universal Truth #4 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Universal Truth #5 ,[object Object],Mass media – Target Segmentation – Interactive – Consumer Advocacy – Social Media – Hyper Targeting
Universal Truth #5 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Darren Drewitz Account Director MindEcology darren@mindecology.com ,[object Object],[object Object],[object Object],[object Object]

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Texas State Ama Darren Drewitz February 2010

  • 1. Marketing The Good, The Bad and The Ugly … and 5 universal marketing and business truths you need to know so you’re really, truly ready for the real world of marketing. Really. Texas State University, February 24, 2010
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