CIRI BCSocial Media Workshop What every IRO should know
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CIRI BCSocial Media Workshop What every IRO should know
- 1. CIRI BCSocial Media Workshop What every IRO should know Presented by: Darrell Heaps Co-Founder & CEO Q4 Web Systems Fall 2009
- 2. Quick Poll How many people here are on Twitter? How many Tweeting now? On Facebook?
- 3. Source: Universal McCann Wave 3 & Nielsen Online reporthttp://bit.ly/11il0Y Social Media is the Dominant Channel
- 4. Source: Ernst & Young - 2007 Securing analyst coverage is more difficult 3,000 est.
- 5. Websites used consistently Source: Rivel Research
- 6. Institutional adoption of social media 47% read information posted on a blog which prompted them to investigate an issue further 20% read information posted on a blog which led to an investment decision or recommendation 63% of US pro investors say blogs and social networks will play an increasingly important role in investment decisions in the future Source: Brunswick Group Sept 2009 http://bit.ly/yz482
- 7. Small-cap research is online Source: Agoracom Sept 2009 http://bit.ly/4nXoHI
- 8. So what does this all mean? “Fish Where the Fish are” The web and social media is becoming the dominant channel Traditional channels are no longer effective on their own Prioritizing the web and social media will help you to differentiate and compete more effectively for capital
- 9. Social Media & Investor Relations
- 10. Financial Blogs and Social Networks Largest financial blog aggregator Partnered with Yahoo!Finance 4 million unique users/month – 25% institutional investors Trading social network. Based on Twitter. Available through Bloomberg. Wiki finance portal. Social interactive data.
- 11. SlideShare and Other Content Networks Offsite SEO means increased discoverability Majority not direct from companies Companies should be publishing to establish “voice of authority” http://www.slideshare.net/category/investor-relations
- 13. Companies Using Social Media
- 14. Barrick Gold on Twitter
- 17. Facebook as an IR channel
- 18. Primary Benefits Large Cap Real-time channel Voice of authority Mitigate value erosion Front run issues Small Cap Increase exposure Get coverage Amplified content Find new investors
- 19. Return on Investment Increased website traffic/unique visitors Increased media mentions Increased content spread and views Accelerated messages to the market Reducing costs/expenses
- 20. What are the risks? The risks existing whether you participate or not Only share content that has been previously disclosed (website content should be the focus) Social media policy is key to ensuring material information is not released by mistake (travel example)
- 21. Thanks! Follow me: www.twitter.com/darrellheaps
Editor's Notes
- Q4 Web Systems is a leading provider of software for corporate and investor relations websites. Q4 gives you the control, flexibility and best practices required to be competitive in today’s capital markets and build better relationships with investors and stakeholders. Q4 works with any website and provides multiple ways for investors to find, subscribe and share content through social networks. Visit us at Booth #504 to learn how your company can benefit from investor relations 2.0, social media and website disclosure trends. www.q4websystems.com.
- 67 % of global online population use social networks and blogs“Social networking has become a fundamental part of the global online experience,” says John Burbank, CEO of Nielsen OnlineOne in every 11 minutes spent online is on a social network or blog. The biggest increase in visitors during 2008 to social networks and blogs globally came from the 35-49 year old age group (+11.3 million)
- Decrease in sell side analyst pushing coverage and equity research to the social webSo the question is where are these analysts going? And where is the new coverage?
- 75% of portfolio managers use weekly if not daily
- Seeking Alpha 4M unique users/month - 25% are institutional investorsStock Twits has around 85,000 users and adding 500 a day. Linked to whale wisdom (example of how much data is available online) – stocktwits now available through bloomberg as well. Wikinvest – part of a new wave of contributor driven communities. New data platform is very impressive