Presentation provided for Awesome Women In Business focusing on LinkedIn Basics.

1. Just How Powerful is Social Media?? Presenter: Darrah Courter, Rippling Effect

2. Power of YOUR LinkedIn Network “I LOVE LinkedIn and really don’t waste my time searching for services. Why is that? Well people LOVE to give referrals and to help out other professionals.” By Darrah, on December 8th, 2010 http://ripplingeffect.com/2010/12/power-of-your-linkedin-network

3. What is LinkedIn?

5. Household Income: $109,703

6. Male: 64%

7. College Grad/Post Grad: 80.1%

8. Business Decision Maker: 49%

10. A new member joins LinkedIn approximately every second, and about half of our members are outside the U.S.

11. Executives from all Fortune 500 companies are LinkedIn members.

13. Making YOUR Profile Attractive Have a professional picture LOGO

14. Making YOUR Profile Attractive Have Relevant Job Positions Part time? Non-industry related? Keep your profile short & relevant

15. Making YOUR Profile Attractive Does your Summary make YOU want to do business with yourself? Are you providing ~ theFeatures ~ or the Benefits to doing business with you?

16. Making YOUR Profile Attractive Do you have powerful recommendations? YES From Clients From Supervisors From Committee/ Volunteering members NO From Networking Contacts (people that haven’t personally referred you business nor have directly done work with you) From Friends

17. How Will People Contact YOU? Action Item - add up to 3 websites

18. How Will People Contact YOU? If you use Twitter actively, add your Twitter Name

19. How Will People Contact YOU? Action Item - Add your phone number for your contacts

20. Home Page

21. Power Of Your Summary Shows up on all of your contact’s wall Frequency ~ about once a day Some of you contacts receive email updates Tip ~ Be Strategic with your Updates

22. Prospecting on LinkedIn Advanced People Search Company Search

23. Target Market Before you can Prospect – What does your Target Market Look Like? Job Title? Industry? Keywords?

24. Advanced People Search

25. Advanced Search Results We share a contact who might be able to offer an introduction We share a group where I may be able to contact directly

26. Company Search

27. Follow-Up When you meet with somebody, send them a LinkedIn Connection Request

28. Note: Not Everybody is on Social Media Not everybody can use your services TODAY Professionals ARE on Social Media for Networking

29. Mind Your BIZ In the 1st hour, learn the “Ready, Set, Goal!” technique that, if applied, will not only transform your life, but will also help you to “MIND YOUR BIZ!” In the 2nd hour you will: Learn how to effectively prospect using Linked In Feel comfortable with setting appointments Confidently increase your closing ratio Wednesday, February 16, 2011 8:00 AM - 10:30 AM (ET) http://mindyourbiz.eventbrite.com

30. Thank You!Darrah@RipplingEffect.com