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Thinking Visually

Effective communication is everyone’s job—whether you are trying to sell in a concept or convince a client. Visual Thinking can help us take in complex information and synthesize it into something meaningful. In an increasingly fragmented and cluttered world, simple imagery, metaphors and mindmaps can get people to understand the abstract and make your ideas tangible. Find out why why thinking visually may be one of the most sought after abilities of the 21st century.

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inform, influence + inspire by thinking in pictures


David Armano, VP Experience Design, Critical Mass // criticalmass.comLogic
+ Emotion // darmano.typepad.com // Twitter @armano
this is art
this is design
this is simplicity
Source: Picol http://vimeo.com/2696386
this is how you get there.




Source: Dave Gray
A picture is worth a
 thousand words is a
saying/cliche that refers to the
idea that complex stories can
be described with just a single
 still image, or that an image
may be more influential than
 a substantial amount of text.
            ~wikipedia

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Thinking Visually

Hinweis der Redaktion

  1. <number>
  2. <number>
  3. <number>
  4. So if that was a product then what’s this? This is the Harley-Davidson Logo. And it’s a distinct logo with it’s badge shape and trademark orange and black colors. <number>
  5. So if that was a product then what’s this? This is the Harley-Davidson Logo. And it’s a distinct logo with it’s badge shape and trademark orange and black colors. <number>
  6. Marty N. Author of a great little book called “The Brand Gap” has one of the most straightforward, simple and I think accurate definitions about what a brand is. (go back to previous slide)/. <number>
  7. Marty N. Author of a great little book called “The Brand Gap” has one of the most straightforward, simple and I think accurate definitions about what a brand is. (go back to previous slide)/. <number>
  8. So if that was a product then what’s this? This is the Harley-Davidson Logo. And it’s a distinct logo with it’s badge shape and trademark orange and black colors. <number>
  9. So if that was a product then what’s this? This is the Harley-Davidson Logo. And it’s a distinct logo with it’s badge shape and trademark orange and black colors. <number>
  10. So if that was a product then what’s this? This is the Harley-Davidson Logo. And it’s a distinct logo with it’s badge shape and trademark orange and black colors. 11
  11. So if that was a product then what’s this? This is the Harley-Davidson Logo. And it’s a distinct logo with it’s badge shape and trademark orange and black colors. 11
  12. Marty N. Author of a great little book called “The Brand Gap” has one of the most straightforward, simple and I think accurate definitions about what a brand is. (go back to previous slide)/.
  13. The Web is a medium of niche, Everyone has influence even if it’s within their group of 20 friends. There are fewer influencers like Oprah who still extend a lot of influence online. The Web is full of nichel communities, villages, groups etc. Each of these has people who exert influence in them—act as credible gatekeepers. It’s the opposite of a mass medium.
  14. The Web is a medium of niche, Everyone has influence even if it’s within their group of 20 friends. There are fewer influencers like Oprah who still extend a lot of influence online. The Web is full of nichel communities, villages, groups etc. Each of these has people who exert influence in them—act as credible gatekeepers. It’s the opposite of a mass medium.
  15. The Web is a medium of niche, Everyone has influence even if it’s within their group of 20 friends. There are fewer influencers like Oprah who still extend a lot of influence online. The Web is full of nichel communities, villages, groups etc. Each of these has people who exert influence in them—act as credible gatekeepers. It’s the opposite of a mass medium.
  16. The Web is a medium of niche, Everyone has influence even if it’s within their group of 20 friends. There are fewer influencers like Oprah who still extend a lot of influence online. The Web is full of nichel communities, villages, groups etc. Each of these has people who exert influence in them—act as credible gatekeepers. It’s the opposite of a mass medium.
  17. The Web is a medium of niche, Everyone has influence even if it’s within their group of 20 friends. There are fewer influencers like Oprah who still extend a lot of influence online. The Web is full of nichel communities, villages, groups etc. Each of these has people who exert influence in them—act as credible gatekeepers. It’s the opposite of a mass medium.
  18. The Web is a medium of niche, Everyone has influence even if it’s within their group of 20 friends. There are fewer influencers like Oprah who still extend a lot of influence online. The Web is full of nichel communities, villages, groups etc. Each of these has people who exert influence in them—act as credible gatekeepers. It’s the opposite of a mass medium.
  19. The Web is a medium of niche, Everyone has influence even if it’s within their group of 20 friends. There are fewer influencers like Oprah who still extend a lot of influence online. The Web is full of nichel communities, villages, groups etc. Each of these has people who exert influence in them—act as credible gatekeepers. It’s the opposite of a mass medium.
  20. The Web is a medium of niche, Everyone has influence even if it’s within their group of 20 friends. There are fewer influencers like Oprah who still extend a lot of influence online. The Web is full of nichel communities, villages, groups etc. Each of these has people who exert influence in them—act as credible gatekeepers. It’s the opposite of a mass medium.
  21. The Web is a medium of niche, Everyone has influence even if it’s within their group of 20 friends. There are fewer influencers like Oprah who still extend a lot of influence online. The Web is full of nichel communities, villages, groups etc. Each of these has people who exert influence in them—act as credible gatekeepers. It’s the opposite of a mass medium.
  22. The Web is a medium of niche, Everyone has influence even if it’s within their group of 20 friends. There are fewer influencers like Oprah who still extend a lot of influence online. The Web is full of nichel communities, villages, groups etc. Each of these has people who exert influence in them—act as credible gatekeepers. It’s the opposite of a mass medium.