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ing.
                      vertis
                   Ad
           re of
      Futu
The
            F?
          T
        W
Hello.        Logic + Emotion
David Armano
                                    darmano.typepad.com
Sr. Partner, Dachis Corp
                                               @armano
dachiscorporation.com
The future of advertising?
W…T...F
is going on?
How should I know?
(I used to design websites)
But…
here.
                    veryw
                  e
         ns are
  he sig
T
Agency models are broken.
assembly line
silos
production
pens.
     e hap
    g
Chan
Craig is the new David,
 Goliath is in trouble.
With over thirty million new classified advertisements each month,
    Craigslist is the leading classifieds service in any medium.
                               ~Wikipedia
From the makers of
subservient chicken
What? No Flash Microsite?
The new copywriters &
    art directors?
Everybody
From Passive Consumption To Active Participation
100 people
100 blogs, twitter accounts,
 facebook pages, etc. etc.
It’s the me-conomy, stupid
Everyone will have their 15
megabytes of micro-fame.
Ok. Stay calm.
Screw that.
applications
ideas
advertising agency, Crispin Porter + Bogusky,
“Our
  said it was time to bring back the Rabbit name.”
interactions
…and micro-interactions
service
conversations
entertainment
products
goodwill
community
theatre
The future of advertising?
amiliar?
                m ore f
       ething
Or som
Viral videos
Don’t bet on it.
a v io r .
             i s beh
    future
The
Source: Wikipedia Complex-adaptive-system.jpg
adaptive behavior
(organizations + individuals)
h r iv e .
                                   d a p t. T
                    a v io r . A
             ce beh
In flu e n
h e a r ts ).
                  s (a n d
       e m in d
C hang
FTW
Thank You.
David Armano
Senior Partner, Dachis Corp // dachiscorporation.com
darmano.typepad.com // @armano




                                           tising.
                                      Adver
                                    f
                     ture o
              The Fu
                             F?
                          WT

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The Future of Advertising. WTF?