7. A unique blog is more likely to succeedâŠ
Reason # 5 (why readers unsubscribe)
Too many posts that I see
elsewhere
(Redundant, Repeated or Recycled News)
~Source: Pro Blogger, 34 reasons why readers unsubscribe from your blog
8. gap
Success = narrowing the
A great blog experience
combines excellent
content with conversation
+ stimulation. At the end
of the day, it should
connect curator with
community.
you
16. Community
Invest
Your community will only be as good as the amount of effort you put into
cultivating one. Get involved.
Listen
Itâs not about responding to every single commentâbut it is about listening
and facilitating.
Cultivate
Give your community something to think about. Ask their opinions. Donât
provide all of the answersâlet them fill in the blanks.
18. Consistency
Find
Donât know if youâve âfound your voiceâ? Then you havenât. Youâll know the
moment you do. And when it happensâspeak up.
Write
Talk about the things you care about. Be true to yourself.
Experiment
The Beatles experimented and evolved, yet they were still the one and only
Beatles. Experimentâjust do it consistently.
19. Example: sometimes industry, sometimes life
sometimes⊠and other timesâŠ
Whatever the topicâthe voice should be consistent
20. Clarity
See
You need to âseeâ where you want to go even if you donât know how to get
there. Having a definitive vision is everything.
Communicate
Your communication and conversation should be clear and articulate.
Rambling doesnât make for good conversation.
Vision visionary
Donât let the word vision scare you off. It doesnât mean you need to be a
geniusâyou just need to keep your eyes on the road.
21. Example: clarity combines vision with agility
âLogic+Emotion exists at the intersection of Marketing,
Brand Engagement + Experience Designâwhere passive
consumers become active participants.â
22. Content
Frame
Your content will be as unique as the way you frame it. Donât just
reportâhave opinions and seek the opinions of others.
Share
People are hungry for knowledge and âknow-howâ. If you know
something, share it.
Serve
Make no mistake. You are in the service industry. If your content offers
no valueâneither do you.
29. My passion for design helps me create a unique blog experience
Design isnât just about
making something pretty.
Design is about creative
problem solving.
Everything is designed.
Marketers need design.
Marketers need good design.
Good design doesnât always
need marketing.
30. You
Passion
Conversation
Relationships
Affinity
Donât be a bloggerâbe a conversation architect