now TV Media studies

1. By: Jason, Matt, Michael, Nick, Nobu

2. About
• now (Network-Of-The-World) TV:
• is an IPTV (Internet Protocol Television) service
provider.
• Offers Video on demand services.
• is the largest 24-hour pay-TV operator in Hong Kong.
• has been in service since 2003.

3. Ownership
• PCCW is the owner of now TV.

4. PCCW
• now TV is a subsidiary of PCCW, so its IPTV service is provided
through their broadband lines.
• PCCW is the leading Internet Service Provider in Hong Kong.
• now TV is an IPTV service provider.
• Over two thirds of PCCW's broadband lines have an IPTV
contract with nowTV.

5. Target Audience
• It's made for the whole family
• A wide variety of channels
• All sorts of audiences
• Categories include: Movies, Documentaries, Kids,
News, Sports

6. Target Audience
• Students
• Education channels and 'revision' channels were
launched.
• However, this is largely limited to a cantonese-
speaking audience
• Media synergy with King's Glory Education, providing
"····Mock·······" -- mock exams
revision and guidance service.

7. Target Audience
• Sport Lovers
• 17 different sport channels
• Mainly cantonese, but some provides both languages
• Broadcasts the EPL (English Premier League)
• Sport package includes ESPN and Star Sport, 2 of the
best sports channels in the world
• Also provide broadcasts of other sports, but not as
much as football

8. Target Audience
• Children
• Cartoon channels such as
• Disney Channel
• Cartoon Network
• Nickelodeon
• Good channel language split between English and
Cantonese

9. Target Audience
• Informative / news channels
• Such as the now News channel and Discovery
channel, etc.
• Maslow's heirarchy of needs - Surveillance
• A few foreign language channels such as DW TV
(German) NHK (Japanese), TV5 (French), Channel V
India

10. Target Audience
• Perverted individuals
• Adult material is also provided.

11. Flagship Programs
• Now TV 24-hour news channels
• Not many others. As most of these channels are
supplied from other multinational channels such
as ESPN.

12. Flagship Programs
• In the year 2006-9 the right to broadcast the EPL
in Hong Kong was given exclusively to now TV.
now TV has released many advertisements about
it. They also have rights to broadcast La Liga.

13. Media synergy
• When nowTV was first set up, PCCW's broadband
customers got a free set-top box and a free basic set
of 23 TV channels from nowTV.
• When PCCW increased their connection speeds to
1000mbps in 2007, it also helped to facilitate
transmission of High Definition programs.

14. Launched in 2009, this is PCCW's "first portable home media
device": eye2.
Using this touchscreen device, users can use it as a phone, use
it to pay bills, but most notably, users can watch up to 170
channels from nowTV on demand.
MEDIA CONVERGENCE!

15. Media synergy (cont...)
• Kings Glory Education (2009)
• Provide 'Mock' papers for students, available for
purchase right through the decoder
• And many other multinational channels

16. Promotion and marketing
• Now TV is often advertised on their telecommunication
and IT service websites.
• Often presented with value deals on channel
subscriptions.

17. Promotion and marketing
• An advertisement that is evidently directed at Cable TV
(their main rival) was shown on TV recently, which
attracted lots of people's attention.
• http://www.youtube.com/watch?v=k8BnpO7cpz0

18. • However, Cable TV also created an advertisement (which is
almost the same!) to get the same effect. Both
advertisements are now very popular and are frequently
discussed about.
• http://www.youtube.com/watch?v=nnPEPHf2KqY