User expectations are the main driver and at the same time the most visible domain where digital transformation has an impact. But, in fact all businesses are going digital, and not just at their front end; health care, industry, utilities, public services, banks and insurance companies… The digital transformation becomes a matter of survival for the most of these organizations and represents a major challenge for its decision makers. We will demonstrate how NRB can drive your digital transformation through services such as consultancy, integration, big data and mobility that leverage user experience, operational efficiency, information management as well as the evolution of your business models.