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SOCIAL MEDIA POLICIES  & GUIDELINES Presented by Lisa Colton April, 2010
What & Why? ,[object Object],[object Object],[object Object],Flickr user: mscaprikell
What & Why? Flickr user: Matthew Piper Flickr user: EUSKALANATO - = Barriers to contributing online are low. Help people be mindful. Teach.
Who It Covers ,[object Object],[object Object],[object Object],Flickr User: Janey Kay
Employees ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Employees ,[object Object],[object Object],[object Object],[object Object],[object Object],Tammy at AARP: “If I wouldn’t go out for a beer with that coworker, I won’t be facebook friends with them.  Otherwise, I’m fine to mix my personal and professional worlds.”
Employees ,[object Object]
Volunteers/Board Members ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Public / Community Members ,[object Object],[object Object]
Public / Community Members ,[object Object],[object Object],[object Object],[object Object],Flickr User: Jonesrocio
Creating a Policy Step 1. Establish the policy:  Determine the policy and what you want to accomplish.  Buy in is important! Step 2. Educate:  Important to train and/or make employees aware of the implications.  Create ongoing opportunities for discussion and education. Step 3. Enforce:  Less about the top down control, but the fact that you need to consistently use the policy – it shouldn’t sit in a drawer. Ongoing education, and educating new employees/volunteers is important too.
 
Red Cross Policy ,[object Object],[object Object],Use Disclaimers Be Accurate Be Transparent Be Considerate Respect Copyright Laws Be Generous Uphold the Fundamental Principles
Bread For the World Principles: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Fundamental Principles: Jewish Values
Examples of Other Policies 100+ sample policies from for- and non-profits: http://socialmediagovernance.com/policies.php Beth Kanter’s blog:  http://beth.typepad.com/beths_blog/policy/ See many links within her posts on this topic for examples. 10 Must Haves for your Social Media Policy, from Mashable: http://mashable.com/2009/06/02/social-media-policy-musts/

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Social Media Policies & Guidelines Presented by Lisa Colton April, 2010

  • 1. SOCIAL MEDIA POLICIES & GUIDELINES Presented by Lisa Colton April, 2010
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  • 3. What & Why? Flickr user: Matthew Piper Flickr user: EUSKALANATO - = Barriers to contributing online are low. Help people be mindful. Teach.
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  • 11. Creating a Policy Step 1. Establish the policy: Determine the policy and what you want to accomplish. Buy in is important! Step 2. Educate: Important to train and/or make employees aware of the implications. Create ongoing opportunities for discussion and education. Step 3. Enforce: Less about the top down control, but the fact that you need to consistently use the policy – it shouldn’t sit in a drawer. Ongoing education, and educating new employees/volunteers is important too.
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  • 16. Examples of Other Policies 100+ sample policies from for- and non-profits: http://socialmediagovernance.com/policies.php Beth Kanter’s blog: http://beth.typepad.com/beths_blog/policy/ See many links within her posts on this topic for examples. 10 Must Haves for your Social Media Policy, from Mashable: http://mashable.com/2009/06/02/social-media-policy-musts/