1. Journey into Social Media

2. • SSSQ had recently
upgraded the website but
traffic was limited
• No social media presence
of any kind
• A diverse parent
community that was not
engaged
• We wanted to encourage
our community to use social
media and the web for
school information and
become engaged
When we started this journey…..
We had a big mountain to climb

3. Goal: To use social media to engage our community and show the
benefits of a Schechter education ; clarifying our value proposition
– SSSQ is in the same league as other private schools with the
added benefit of providing children with a Jewish education -
We
launched
our
Facebook
page in
November

4. We surveyed our community (parents, staff and members of the board) to
determine what type of information they wanted to see and how they wanted it
delivered
• Delivery using Facebook rated #1 requirement
• Of interest to our constituents (1) Student activities, (2) school events and
(3) happenings around the school
• Photos and videos ranked highest in delivery media method

5. Successes
• Pictures and videos very
well received (most popular
post received over 980
views)
• Parents and alumni
shared and commented on
the posts
• Posting 3x per week
achieves the best balance
of providing information and
engaging our community
• Teaching staff actively
seeks to have their activities
posted
• Our diverse community felt
comfortable sharing
comments on Facebook (in
Hebrew, Russian and
English)

6. Learning Opportunities
• Postings that lacked pictures and that were very
wordy didn’t capture our audiences attention.

8. Best Practices
• Keep an editorial calendar of posting ideas and try to integrate it with school
events, holidays or celebrations.
• Keep track of the activity each posting receives and evaluate what has works and
doesn’t work – We use an excel sheet and have a column “What have we learned”
• Respond to comments and be careful in how you respond to negative comments
• Our ambassadors are a great asset, they help spread the message (for our social
media project we have identified 4 active parents that are helping to drive our
campaign ( amongst the 3 groups that make up our community). We can also
cound on them to be amongst the first to like, comment or share our posts.

9. Editorial Calander Postings

10. Next Steps
We’ve learned a great deal and
this has been an incredible
experience
This is an iterative process where
we will always exam what we
have done to continually improve
Continue to build our community
and following within Facebook
and website
Planning to expand our reach by
incorporating Twitter

11. Questions??