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Evo Conference Presentation on the Make-A-Wish Foundation & Social Media
1.
From promotion… …to
engagement Petri Darby @darbyDARNIT @makeawish
2.
Women and Moms
Rule
3.
Not our target
audience
4.
High Emotional Appeal
Low Connection
5.
Need new storytelling
approaches
6.
Emotional Practical
7.
Social media boosts
the cuddle chemical oxytocin and reduces stress 13.2% 10.8% Cortisol 14.9% ACTH
8.
Socially engaged co’s
= 18% avg revenue growth Least engaged co’s = 6% decline Source: Altimeter Group
9.
Women and moms
rule social media Facebook Male: 43% Female: 57%Delicious Male: 48% Female: 52%Flickr Male: 45% Female: 55%MySpace Male: 36% Female: 64% Ning Male: 41% Female: 59%Twitter Male: 43% Female: 57% Ustream.tv Male: 34% Female: 66%Yelp Male: 43% Female: 57% LinkedIn Male: 50% Female: 50% YouTube Male: 50% Female: 50% Digg Male: 64% Female: 34% Married women 35-50 fastest growing segment of social media users. Women 55+ fastest growing segment of Facebook users.
10.
Our current channels
11.
12.
Mobile visits =
10%- site optimization- branded app?
13.
QUESTIONS?Petri Darby, APRdirector
of brand marketing & digital strategyMake-A-Wish Foundation® of Americapdarby@wish.org / @darbyDARNITwish.org / @makeawish
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