Role of Social Media in Recruitment, Recruiting, HRM

1. Role Of Social Media in Recruitment
ELİF YILMAZ
Etki Management Consulting

2.  What is social recruiting?
 Why use social media as part of your recruiting strategy?
 Variety of channels
 Social media with the numbers in Turkey
 Influence of social media information on hiring decision
Overview

3. What Is
Social Recruiting?

4. Why use social media
as part of your recruiting strategy?
 Helps build your employer brand
 Allows you to reach potential candidates who doesn't
apply
 Potential costs saving versus traditional recruitment
media
 People are searching for new jobs in social media
networks

5. Create a Social Media Recruitment Strategy
1) SET YOUR OBJECTIVES
2) DEFINE YOUR AUDIENCE
3) CHOOSE YOUR PLATFORMS
4) SELECT YOUR PEOPLE
5) PROVIDE TRAINING
6) DECIDE YOUR CONTENT STRATEGY
7) MEASUREMENT
8) MONITORING

6. Variety of Channels = Variety of Insights
Source: http://theundercoverrecruiter.com/social-recruiting-state
93% 65% 47%

7. Source: Adecco Group Social Recruiting Report in Turkey in 2014
Social Media Used in General and for Job Search in Turkey

8. %
Searching for jobs 85,3
Submitting applications 78,7
Researching potential employer’s pages 72,0
Personel branding 51,4
Distributing my CV 65,5
Professional networking 68,4
Check what other say about potential employers 65,7
Use of Social Networks for Job Search in Turkey
Source: Adecco Group Social Recruiting Report in Turkey in 2014

9. Influence of Social Media Information on Hiring Decision
Top 5 positive influences Top 5 negative influences
Profile supported professional
qualifications
Publication of inappropriate pictures
Profile gave positive impression of
personality and organizational fit
Publication of inappropriate
comments
Profile showed applicant had the
right capacities
Qualifications on social media don’t
match the qualifications the applicant
proclaims
Good references posted by others Applicant demonstrated poor
communication skills
Applicant showed good
communication skills
Applicant posted negative comments
about previous employer

10. Elif Yılmaz
elifyilmaz@etkiyonetim.com