Presentation about Law of Change Course Brand Mangement BBA SZABIST Larkana

1. The Law of change
Presentation by: Danyal Mustafa
BBA-VII, SZABIST Lrk PK.
Cell # +923133700959
Course: Brand Management (Elective)
Course Instructor: Sir Waqas Mazhar

2. Before going towards my topic, I would like to ask from you people.
1-What do you mean by CHANGE?
2-Why CHANGE occurred?

3. Brands can be changed, but only
infrequently and very carefully
Before going towards change, Company must
Think again and again..

4. Why companies go for change?
• Situation has changed
• Unique and Innovative Ideas
• Increase more standards
• People need something better/different

5. Three main factors
• Choice
• Chance
• Crisis

6. When you should NOT change your
brand’s look
If your business is Growing Successfully and do
not upset clients by Switching.
Never go for change, just add the value…

7. If any issue/problem occurred,
Company think!
• Do we have to change our service Standards?
• Do we have to change brand logo?
• Do we adjust our pricing or distributing policies?
If they find the problem than they should go for
CHANGE..

8. Some Examples

9. Pepsi

10. Apple

13. Coke vs New Coke
(Awareness and PR Campaigns)
• In 1985 when Coke changed its recipe, It
flopped due to less Awareness and PR.
• They learned the lesson and successfully re-introduced
Coke Classic with public relations
campaign.

14. Pros and cons for changing the logo
Pros
• It attracts the attention of customers.
• Improvements
• New Beginnings
• It will boost your company’s image.

15. Continue..
Cons
• Expenses will be incurred.
• Logo will take time to get its message across to
consumer’s mind.
• Customers might not appreciate your new logo.

16. Thank you 