A brief overview of the relative benefits of mobile apps.

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Designing for Apps vs. Web
Digital Experience Design & Strategy
Workshop #4
August 26, 2015

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What’s App, Doc?

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Technology

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A “phone” is
hardly a phone
at all…
…in fact, it’s a lot more than that.

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Mobile apps have
(easier) access to
all of the sensors
on your mobile
device…GPS,
camera, biometrics,
accelerometers,
and chronograph.

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But for all their
“mobility”…
…apps don’t scale (particularly well) across devices.

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Behavior

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Did you know…
…that you can add a website bookmark to your smartphone “desktop”?

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A tale of two desktops…
…which one are you?

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It’s a
commitment…
…maybe not THIS big a commitment, but still a commitment.

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Governance

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The web is like 7-
11…always there
for you…
…but apps are a little more “high maintenance”.

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In some places
there are rules…
…and in some
places there
aren’t.

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Summary Technology
• Access to device features and data
• Responsiveness
Behavior
• Organizing the desktop
• Commitment to use
Governance
• Managing updates
• Development standards

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Thank you.