It provides general information on What is Going Green & the importance of Green Marketing.

1. Presented by:- Anuja, Archana, Asha,
Clarence, Eldin & Dantees

2. What is Going Green means?
• Going green means to live life, as an
individual as well as a community, in a
way that is friendly to the natural
environmental and is sustainable for the
earth.
• It means contributing towards
maintaining the natural ecological
balance in the environment, and
preserving the planet and its natural
systems and resources.

3. Going Green cont…
• It also means taking steps, whether big or small, to
minimize the harm you do to the environment
(including the carbon footprints you leave behind),
as a result of inhabiting this planet.
In practice, going green means adopting five basic
principles in our daily life:
• Reduce pollution
• Conserve resources
• Conserve energy
• Reduce consumption and waste
• Protect the earth’s ecological balance

4. WHY GO
GREEN???????

5. GLOBAL WARM ING
The main
reason for us
to go green is
to stop..

6. So what's Global Warming?
Global warming is a significant
increase in the Earth's climatic
temperature at a decent speed as a
result of the activities of humans.

7. Glaciers and ice shelves around the world
are melting!
 An immediate result of melting glaciers would be
a rise in sea levels. Even a modest rise could
cause flooding problems for low-lying coastal
areas. However, if the West Antarctic Ice Sheet
were melt, it would push sea levels up 10 meters
and these areas would completely “drowned”.
How could it be if the polar caps were melt? The
sea level will increase another 68 meters!

8. So Let’s get started
TO GREEN…

9. One of the best way to go green - Recycling
 "Recycling a ton of “waste” has twice the
economic impact of burying it in the ground.
In addition, recycling one additional ton of
waste will pay $101 more in salaries and
wages, produce $275 more in goods and
services, and generate $135 more in sales
than disposing of it in a landfill."

10. First thing first, a little R & R & R
 The aphorism is so tired it almost might
seem like “reduce, reuse, recycle” should go
without saying. But in fact, most of us have
only really heard the last third of the phrase,
and they’re ranked in order of importance.

11.  Reducing the amount that we consume, and shifting
our consumption to well-designed products and
services, is the first step. Finding constructive uses
for “waste” materials is next. And tossing it in the
blue bin (garbage bin) is last. Through a balance of
these three principals you can easily see your
landfill-destined waste dwindle fast.

12. How to green your water?
1. No drips – A dripping faucet can waste
20 gallons of water a day.
2. New fixtures can improve water effectiveness.
3. Cultivate good water habits such as turn off the
water while brushing your teeth.

13.  4. Harvest your rainwater – Rainwater can be used
like regular water on your tap!
 5. Reuse water, for example greywater can be used
for watering plants.
 6. Keep your eyes open – Report broken pipes, open
hydrants, and excessive waste.
 7. Take a shower instead of a bath. Bath will cost
four times more energy.

14. How to green your electric?
1. Cut down the lost of energy
to minimum.
2. Reduce your use. Replace your light bulbs with
compact fluorescent bulbs (CFLs) or LEDs. Turn off
when they’re not needed, electronics that
sleep/standby mode continue to pull a current.

15. 3. Installing an home alternative energy system. A
solar electric system can provide all the energy.
4. Most energy consumed in home is in heating and
cooling. Keep your house cool with natural ventilation
instead of A/C as much as possible. Blocking sunlight
can help lower your cooling load. Plant a tree, it will
absorb a ton of CO2 over its lifetime. Shade provided
by trees can also reduce your A/C bill by 10 to 15%.

16.  5. After cooling and heating, plug-in devises are the
next biggest users of energy in your abode. When
looking for new appliances, seek out the most
energy-efficient models. Also look for Energy Star
rated products.

17. Green
Your
Electronics

18. 1. Easiest of all – Go rechargeable.
2. Buy with energy in mind – Always consider buying
the most energy effective model.
3. Treat those battery right – Instead of tossing them
away, recycle it . Buy rechargeable battery if possible.
You can also recycle old electronics such as old
cellphone.

19.  4. Extend use – we doesn't need to buy the latest
gadget, older ones faithfully do their job well. Think
twice before consider buying a new one.
 5. Look for EPEAT. EPEAT is a new attempt at
environmental certification for computers.
 6. Buy a less toxic system – just look for products
with RoHS logo.

20. INTRODUCTION
 Green marketing may be called as ecological marketing;
green marketing refers marketing of products that are
presumed to be environmentally safe. And the product
that are natural and herbal. Green marketing in simple
marketing of herbal and nature good which are
environment friendly which doesn’t pollute the
environment. And ecology friendly

21. IMPORTANCE OF GREEN MARKETING

22. ADVANTAGES OF GREEN MARKETING
Opportunities or competitive advantage
Corporate social responsibilities (CSR)
Government pressure
Competitive pressure
Cost or profit issues

23. GREEN MARKETING
 As Indians, it’s our responsibility to do value addition to our
cultural products (green products) by promoting green marketing.
 If you think customers are not concerned about environmental
issues or will not pay a premium for products that are more eco-
responsible, think again.
 You must find an opportunity to enhance your product's
performance and strengthen your customer's loyalty and
command a higher price.
 Green marketing is still in its infancy and a lot of research is to
be done on green marketing to fully explore its potential.