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Twitter Gritter: A social media case study

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Daniel Slee
Daniel Slee

A case study showing how Walsall Council uses social media to communicate winter disruption, such as gritting, school closures and waste collections.

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Using social media to communicate Twitter Gritter A social media case study Dan Slee, Walsall Council
[object Object]
[object Object],Let it snow...
[object Object],If you’re doing a good job TELL PEOPLE...
Who was interested...?
[object Object]
The plan...
The plan... 1. Engineers monitor weather.
The plan... 1. Engineers monitor weather. 2. When they call out the Tarmac gritters they email comms .
The plan... 1. Engineers monitor weather. 2. When they call out the Tarmac gritters they email comms . 3. Comms update social media, the website and write a release.
 
Tweet to keep people informed...
Tweet to keep people informed...
 
 
Waste collections... Gritting... Service disruption...
[object Object]
 
Negative...
Praise...
Praise...
Praise...
Praise...
A channel for comments... ... that means people aren’t calling the switchboards
A chance to respond... CRITICAL FB
A chance to respond... CRITICAL FB
[object Object]
You can keep people informed, listen and engage... You can listen and respond... People like being kept informed...
You can keep people informed, listen and engage... You can listen and respond... People like being kept informed... You can listen and respond...
Use several channels...
66,000 Facebook page impressions Stats (in a month)? 66,000 Facebook page impressions Did it work?
66,000 Facebook page impressions Stats (in a month)? 450 people ‘like’ Facebook page 2,500 Twitter followers Twitter followers up 10 per cent
Thank you Any questions? Dan Slee Email: [email_address] Twitter: @danslee Blog: www.danslee.wordpress.com

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